Advertising and Brand Design case studies
Employment options include:
Advertising Art Director, Brand Designer, Graphic Designer, Digital Creative, Marketing, PR and events and Social media.
Students also have the opportunity at the end of their course to exhibit at D&AD in London.
When I left school, I was clueless about what I wanted to do with my future. I did however, know that I wanted the experience of university and to put my creative flair to use in an industry that offered realistic job prospects. Throughout my time at uni on the Advertising and Brand Design course, I covered a wide range of modules including everything from creative thinking, copywriting, branding, marketing, self-promotion, digital, graphic design, event management, social media…
the list is endless! Through these modules I learnt how to work effectively in a team and how to work with real clients. On this course your hand is not held but you are supported throughout and encouraged to seek out opportunities and get involved. If you work hard you will truly reap the benefits. I found when I was looking for my first job, there was a lot of competition but utilising the skills I had acquired made getting that first foot through the door easier. I find the skills I learnt still come into play now - this course makes you think differently and gives you a real sense of entrepreneurism.
Upon graduation, I applied for several internships and was thrilled to get an interview at a renowned advertising agency in Manchester. It was somewhere I was unfamiliar with, but without the support from the course I truly believe that I wouldn’t have had the guts to go there for the interview. I was over the moon when I was chosen for the internship and within two weeks I left to start this new chapter.
My managerial and organisational skills were recognised and as a result the internship progressed into a full-time job as an account executive. The role involved working as part of the client services team managing relationships between some big brands and the agency and progressing the creative work through the agency.
I love agency life as your colleagues become some of your best friends. You are required to work as one team, aiming for the same goal and it’s inspiring to work alongside such talented people in an industry that is continually changing. During my time at the agency I developed an interest in digital projects such as app design and social media and so decided to make my next move up the career ladder to a digital marketing agency.
Within a short time, I was awarded with the ‘Employee of the Month’ award, and nominated for the ‘Most Promising Young Person in Manchester’ award at the ‘Manchester Young Talent Awards 2016’. I have recently moved into a new marketing area and the skills I learnt continue to prove invaluable. I now work in an events and live communications agency on more tangible projects. This is something that I had enjoyed in my third year of uni. At the moment I’m busy planning the lead up to an event in Milan and am excited to undertake my first onsite managerial role!