BA Marketing Management

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98% of UWTSD students at the Swansea Business School agreed that they have received sufficient advice and guidance in relation to their course – NSS 2017.

Graduates of the BA Marketing programme should be able to demonstrate knowledge of all business functions with an in depth knowledge of the marketing function. A broad knowledge of strategy, environmental challenges will be developed as will the ability to undertake a variety of marketing related roles and tasks as demanded by today’s employers in all sectors.

Key Facts

UCAS Code: N500
Institution Code: T80
Course Length:
3 years
Start Date: September

Swansea Business School
Contact Name:
Beth Cummings
Contact Email:
Language Choice

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As employers look for graduates with a broad range of skills who appreciate the dynamics of the constantly changing business environment, the Marketing Management programme has been designed to prepare aspiring marketers for the realities of the real world. With a focus on employability students will take part in a range of activities designed to add value to their learning experience as well as for any future employer. Guest lectures from leading multi-national as well as SME organisations will provide real-life case study material and ideas for project work, ensuring that there are plenty of opportunities to obtain practical experience of the business world.

If you’re looking for an additional head start in marketing, you might be interested in completing a CIM (Chartered Institute of Marketing) qualification, which runs alongside the Marketing Management programme. Such a qualification is widely recognised by employers internationally and provides marketing students with an opportunity to develop practical skills and knowledge to devise and execute strategic/tactical activities as well as gaining marketing credibility among future employers.

Year 1 provides an introduction to the key business disciplines and development of vital skills. Students will work with an external organisation to see theory in action and acquire valuable skills.  Students will have been introduced to the key issues involved with the marketing environment and the management of marketing in business, such as marketing communications, the marketing mix, customer service, and marketing research

Year 2 covers the marketing environment, marketing information systems, marketing communications and it includes an entrepreneurship exercise. It allows a choice of options in current business management developing areas. An internship opportunity exists which will be assessed for credits.

Year 3 develops the themes of strategy, marketing planning and practices and it examines the contemporary issues in marketing management. Students will also study either a dissertation in a contemporary business management topic or an organisational consultancy project in which they will simulate the management consultant’s role developing advice for an organisation.

This programme has been designed to ensure that students have the necessary skills for a successful career in marketing, and also be able to continue their professional development by receiving the maximum number of exemptions towards the Chartered Institute of Marketing’s Chartered Postgraduate Diploma. 

By the end of the second year, students will be able to undertake a full marketing audit for any organisation; develop and produce a marketing information system and design a communications campaign based on a marketing communications planning framework.

On completion of their final year. Students will be able to produce a full marketing plan including fit-for-purpose marketing strategies. They will also be encouraged to identify contemporary issues that affect the way in which marketers practice their profession.

This programme offers an academically challenging, vocational experience which incorporates innovative teaching and assessment methods.  Students will be expected to be active in managing their learning experience, to be creative and to take initiatives to develop themselves. The opportunity to study business and management in action is a rewarding intellectual experience which also provides a well-grounded base for future career development.

The University’s international perspective and integration with employers and professional associations guarantee relevant and current content. The wide range of extracurricular activities both subject related and social, further enhance the student experience.

The programme boasts a high employability rate for graduating students who are in work within six months of completing the degree. A significant number of graduates also progress to postgraduate studies at this and other universities.

The programme will be assessed through a structured mix of assessments which will include assignments, essays, management reports, industry presentations, field study work, development portfolios, exams, reviews, and blogs. Assessments are designed to focus on employability skills required by the industry. Wherever possible vocational based assessments aim to support critical thinking, the development in managing ICT, communication, numeracy, problem solving, teamwork, critical appraisal, self-management and leadership.

88 UCAS points.

The degree welcomes those who have studied other subject areas prior to entry as well as those applicants who have studied this subject in the past Applicants with work experience, but few formal qualifications, may also join the programme following assessment of aptitude. In particular, the programme welcomes applicants who have A level and Edexcel awards as well as a range of other certificates at this level from UK, EU and International bodies.

Other equivalent qualifications are accepted and the admissions panel will consider each application on an individual basis. Please note also that our offers are not based solely on your academic achievements; we take into account your full range of skills, experience and attainments when considering your application.

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

Graduates will exit with significant subject knowledge and up to date skills designed for a competitive marketplace. Possible careers are very diverse including entry to postgraduate management courses, management trainee programmes in public and private sector, in operational marketing support roles, self-employment and training.

Prospective marketing roles could include: marketing services manager; brand manager; product and category managers; advertising account managers; sales manager; and ultimately marketing director. The programme’s interaction with employers, as well as the professional body (CIM) further highlights the employability of graduates and the relevance of the programme content.

The faculty offers an MBA in Marketing for those who wish to undertake further study. The flexibility of study on the programme empowers students to gear their studies to their career ambitions and personal circumstances. The programme’s interaction with employers, the possibility of integration of work based learning and internships further accentuate the employability of graduates and the currency of the programme content. The integration of UK, EU and international students and a strong Alumni association allows networking and the establishment of long standing friendships. Many of our graduates now work for international companies around the world.

Swansea Business School has a long and proud association with the Chartered Institute of Marketing, offering the CIM Post Graduate Diploma in its portfolio of professional programmes. The programme is designed to allow accreditation with the Chartered Institute’s programmes at Levels 5 and 6 where possible.  The distinctiveness, therefore, of the programme, is evident through the compulsory nature of the core and option modules which focus on the QAA benchmarks concerning customers and markets, and the mapping of the modules against CIM professional qualifications.

The Swansea Business School marketing team has consulted widely with its publics in the private, public and not-for-profit sectors, as well as the principal professional body, the Chartered Institute of Marketing. It has also consulted with colleagues and students in schools and further education in the South West Wales region and these consultations have significantly informed the development of the proposed programme.   

Final year International Direct Entry Mode

Students who choose this mode will study the International Business Communications module in block delivery format, at the beginning of their study time. They will benefit from personal counselling and support to establish a foundation for their continuing studies. They will study the remaining five modules (all at 20 credits, level 6) and always benefit from full integration into the wider activities of the Faculty e.g. Enterprise and Industry Weeks, guest presentations, opportunities to enter industry/management competitions or develop business plans to start their own enterprises.

The friendly approach of the University allows early diagnosis of learning needs and support for skill enhancement. This includes respect for specialist needs. There is a learning support team who run regular workshops and tutorials in basic and advanced skill development. The close working relationships between tutors and students and students and their classmates allows a positive active learning environment.