Digital Diploma in Professional Marketing
The CIM Level 6 Digital Diploma in Professional Marketing is aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects.
Students will typically be operating in a wider marketing role and will be required to integrate digital solutions into the marketing plan. The qualification will develop both knowledge and the level of applied skills required.
The CIM Level 6 Digital Diploma in Professional Marketing is a new qualification designed to offer progression from a number of digitally focused Level 4 qualifications available within the sector and also links with the existing Level 6 Diploma in Professional Marketing.
The aim of the Level 6 Digital Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
Successful completion of the CIM Level 6 Digital Diploma in Professional Marketing will equip you with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.
To achieve the CIM Level 6 Digital Diploma in Professional Marketing, a pass is required in each of the three modules. However the qualification has been structured to reflect the need for a flexible and bite sized approach for today’s professional marketer.
Each module can be achieved as a distinct, self-contained award which can be built up to attain the full Diploma. One module, Digital Strategy, is common to both CIM Diploma qualifications, the CIM Level 6 Digital Diploma in Professional Marketing and the CIM Level 6 Diploma in Professional Marketing.
- Digital Strategy
- Driving Digital Experience
- Mastering Digital Channels
Assignments for all three modules will be employer-driven and practitioner-based ensuring that they are relevant to business needs.
Successful completion of the course will give you a recognised Chartered Institute of Marketing award.