IICED Team

The academic team at IICED understands that enterprise starts with creativity and innovation, but relies on a very strong business sense to make it work.

The inter-disciplinary team are well-respected contributors to the enterprise education agenda, and have helped to develop informed views at both policy and grass roots levels. We believe that graduates who develop their own ideas and opportunities, and who have an ability to drive them forward, are vital for tomorrow’s economy. 


Andy PenalunaAndy Penaluna is Research Director of the Centre for Creative Entrepreneurship and holds a personal Chair at UWTSD. Andy is also a Distinguished Visiting Professor at the American University in Cairo and an Innovation Fellow of the Royal College of Art.‌

Andy set up the UK Higher Education Academy’s Special Interest Group in Entrepreneurial Learning, a group dedicated to meeting the challenged of enterprise education, and in 2010-11 the 70+ University network Enterprise Educators UK elected him to Chair their network. He is now an Executive Director with a remit to develop international dialogues. He works closely with Welsh Assembly Government and the Enterprise Directorate the UK Government Department for Business Innovation and Skills and is also an acknowledged expert at the United Nations in Geneva, where he has contributed to the development of a new international policy toolkit.

Andy chairs the UK’s Quality Assurance Agency’s Graduate Enterprise and Entrepreneurship Group, a team that has put together expert guidance for all UK University educators.

Teaching the teachers and developing ‘constructively aligned’ assessment strategies for enterprise and entrepreneurship education are high on Andy’s agenda. He therefore helped to lead a Welsh Consortia of Universities and colleges to develop what is believed to be the UK’s first fully University accredited M Level module in Initial Teacher Training for enterprise educators.

Professor Andrew Penaluna Profile

colin jonesColin Jones is an internationally recognised enterprise educator, based at the University of Tasmania, in Australia. Colin’s research has two distinct areas of focus. Firstly, he is keenly
interested in enterprise learning and identifying and developing innovative learning practices for students of entrepreneurship. Second, he is developing an autecological approach to the study of firms in a variety of industries.

A recipient of several national and international awards for his teaching and research, Colin maintains relationships with many universities globally and is regularly invited to speak on topics related to his research areas. His research has been published in leading journals in his field and his two recent research monographs (Teaching Entrepreneurship to Undergraduates and Teaching Entrepreneurship to Postgraduates) have become accepted readings in several entrepreneurship educators programmes.   

Colin is looking forward to the opportunity to work with colleagues at the University of Wales, Trinity Saint David to establish the International Institute for Creative Entrepreneurial Development as a leader in transferring practice into policy so that students of entrepreneurship can be supported in their learning adventures. Colin’s primary aim is to further aid the development of a truly international approach to the Institute's work, ensuring it becomes increasingly recognised as place of excellence in entrepreneurial learning.

Kelly SmithKelly Smith is Head of Enterprise and a Principle Enterprise Fellow at the University of Huddersfield, the Times Higher Education University of the Year 2013 and Entrepreneurial University of the Year 2012.  Kelly manages the University’s Enterprise Team, helping students and graduates explore self-employment and business and social enterprise start-up. She also led the Graduate Entrepreneurship Project – an ERDF-funded collaboration of Yorkshire and the Humber’s 10 universities. Alongside her work on business start-up support, Kelly is a senior Business School academic leading with a research specialism in enterprise and entrepreneurship education. She is also currently responsible for the University’s BA in Enterprise Development - one of a very small number of undergraduate-level new venture creation degrees in the UK.

Kelly is Vice President for Policy and Practice and a Trustee of the Institute of Small Business and Entrepreneurship. Previously, she was a Board Member and Chair of Enterprise Educators UK, the national network of enterprise and entrepreneurship educators in Higher Education.

Kelly has a strong interest in the use of learning technologies and social media to support enterprise education and early stage business start-up, and has a reputation as one of the most influential enterprise educators on Twitter. She has a record of conference presentation and journal publications on a range of topics including engagement with graduate business start-up and enterprise skills training for postgraduate research students. Kelly was a member of the writing panel for the highly influential QAA guidance for enterprise and entrepreneurship education, and the All Party Parliamentary Group for Microbusiness report - An Education System Fit for an Entrepreneur.

An avid art collector, Kelly has a strong interest in enterprise for the creative industries. 

Dr Simon Brown,  Head of Enterprise Development at the National Centre for Entrepreneurship in Education‌

Professor Simon BrownDr. Simon Brown’s background is as researcher / innovator in science, and he is probably best known for his developmental work in holograms for security systems such as credit cards. Despite doing a theoretical PhD (Wave Aberration Theory Analysis of Gradient Index Optics), he came to understand how research combined with an enterprising mindset could lead to success in the market place.

A time working in commercial research was followed by a return to academia. Within a couple of years of starting as a Physics lecturer, he wrote his first (of around 20) degree prgrammes. Success here resulted in him leading a CETL which led him to develop and grow the internationally recognised interdisciplinary ‘Venture Matrix’ initiative at Sheffield Hallam University. He subsequently moved on to lead Southampton Solent’s Business School where he introduced and led the development of new courses such as ‘Social Entrepreneurs’ - as part of a 5 European HEI collaborative project.

Dr Brown was elected to Chair Enterprise Educators UK by membership HEIs in 2009, and he initiated an advisory role for EEUK Chairs at the Department of Business Innovation and Skills and other Government departments. He subsequently contributed to the National Centre for Entrepreneurship in Education’s (NCEE) International Entrepreneurship Educators programme and to their international Entrepreneurial University Leaders Programme, where the students are senior academics such as Vice Chancellors and Principals of University sector organisations. He also led the Welsh Government’s review of their Enterprise Champion Programme and was a panel member for the HEIF4 funding review in England.

Dr Simon Brown has contributed to many international conferences and keynoted at the prestigious International Entrepreneurship Educator’s Conference. Current projects include taking a leading role at SetSquared; a collaboration between Bath, Bristol, Exeter Southampton and Surrey Universities, where he has developed and delivers the acclaimed ‘Researcher to Innovator’ programme. SetSquared are currently the number 1 researcher-based incubator in Europe, and their success led to HEFCE and Innovate UK funding for ICURe, a sector leading post-graduate accelerator programme.

Having Chaired UWTSD’s Global Summit of Entrepreneurial Educators, Dr Brown’s continuing contribution at IICED will include advisory roles in development and delivery of new entrepreneurial and innovative programmes of study. He will also make significant contributions to the international projects that IICED undertake for the European Commission.