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98% of UWTSD students at the Swansea Business School agreed that they have received sufficient advice and guidance in relation to their course – NSS 2017.

Graduates of the this marketing programme should be able to demonstrate knowledge of all business functions with an in depth knowledge of the marketing function.

A broad knowledge of strategy, environmental challenges will be developed as will the ability to undertake a variety of marketing related roles and tasks as demanded by today’s employers in all sectors.

Key Facts

Institution Code: T80
Course Length:
4 Years
Start Date: September

Swansea Business School
Contact Name:
Beth Cummings
Contact Email:
Language Choice

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As employers look for graduates with a broad range of skills who appreciate the dynamics of the constantly changing business environment, the Marketing Management programme has been designed to prepare aspiring marketers for the realities of the real world. With a focus on employability students will take part in a range of activities designed to add value to their learning experience as well as for any future employer. Guest lectures from leading multi-national as well as SME organisations will provide real-life case study material and ideas for project work, ensuring that there are plenty of opportunities to obtain practical experience of the business world.

If you’re looking for an additional head start in marketing, you might be interested in completing a CIM (Chartered Institute of Marketing) qualification, which runs alongside the Marketing Management programme. Such a qualification is widely recognised by employers internationally and provides marketing students with an opportunity to develop practical skills and knowledge to devise and execute strategic/tactical activities as well as gaining marketing credibility among future employers.

All subjects studied on the programme are relevant to the world of work, across specialist disciplines and sectors. The skills developed to achieve academic success are also those required by employers and for study at higher levels.

Year 1 provides an introduction to the key business disciplines and development of vital skills. Students will work with an external organisation to see theory in action and acquire valuable skills. Students will have been introduced to the key issues involved with the marketing environment and the management of marketing in business, such as marketing communications, the marketing mix, customer service, and marketing research

Year 2 covers the marketing environment, marketing information systems, marketing communications and it includes an entrepreneurship exercise. It allows a choice of options in current business management developing areas. An internship opportunity exists which will be assessed for credits.

Year 3 develops the themes of strategy, marketing planning and practices and it examines the contemporary issues in marketing management. Students will also study either a dissertation in a contemporary business management topic or an organisational consultancy project in which they will simulate the management consultant’s role developing advice for an organisation.

Year 4 allows more in depth study at Masters level from a choice of modules which reflect current thinking in practice. Students will also carry out a detailed piece of research in the form of a 15 000 word dissertation.

This programme has been designed to ensure that students have the necessary skills for a successful career in marketing, and also be able to continue their professional development by receiving the maximum number of exemptions towards the Chartered Institute of Marketing’s Chartered Professional Diploma.

By the end of the second year, students will be able to undertake a full marketing audit for any organisation; develop and produce a marketing information system and design a communications campaign based on a marketing communications planning framework.

On completion of their third year students will be able to produce a full marketing plan including fit-for-purpose marketing strategies. They will also be encouraged to identify contemporary issues that affect the way in which marketers practice their profession.

By the final year, students will be able to think critically and apply strategic solutions to organizational issues comprable to Masters level of study.

This programme offers an academically challenging, vocational experience which incorporates innovative teaching and assessment methods. Students will be expected to be active in managing their learning experience, to be creative and to take initiatives to develop themselves. The opportunity to study business and management in action is a rewarding intellectual experience which also provides a well-grounded base for future career development.

The University’s international perspective and integration with employers and professional associations guarantee relevant and current content. The wide range of extracurricular activities both subject related and social, further enhance the student experience.

The skills of managing, communication to peers and external organisations, numeracy, problem-solving, interacting in teams, ethical reasoning, critical appraisal and self-management have been particularly applauded. Students’ progress through the programme ensures that they become increasingly self-confident and capable of managing their own learning. Graduates will have developed self-confidence and the ability to work in diverse environments and communicate to a wide variety of levels.

All subjects studied on the programme are relevant to the world of work, across specialist disciplines and sectors. The skills developed to achieve academic success are also those required by employers and for study at higher levels. The flexibility of the programme allows students to specialise in marketing and also study additional option modules to be able to meet changing trends in the job market.

The involvement of employers, visiting speakers and other organisations in the delivery of the programme gives opportunities to students to interact with external networks and see the relevance of their studies.

The programme will be assessed through a structured mix of assessments which will include assignments, essays, management reports, industry presentations, field study work, development portfolios, exams, reviews, and blogs. Assessments are designed to focus on employability skills required by the industry. Wherever possible vocational based assessments aim to support critical thinking, the development in managing ICT, communication, numeracy, problem solving, teamwork, critical appraisal, self-management and leadership.

This MBus programme has a requirement of 88 UCAS.

Our offer is not solely based on academic results. Skills, achievement and life experience are taken into consideration. In such cases, applicants must provide evidence of capacity to pursue the course successfully.

Where English is not a first language, Academic IELTS test with a score of at least 6.0 (no element less than 5.5) or TOEFL with a minimum score of 550 (213 for computer based test).

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

Graduates will exit with significant subject knowledge and up to date skills designed for a competitive marketplace. Possible careers are very diverse including entry to postgraduate management courses, management trainee programmes in public and private sector, in operational marketing support roles, self-employment and training.

Prospective marketing roles could include: marketing services manager; brand manager; product and category managers; advertising account managers; sales manager; and ultimately marketing director. The programme’s interaction with employers, as well as the professional body (CIM) further highlights the employability of graduates and the relevance of the programme content.

The opportunity to study to Masters level ensures competitive advantage from those studying to degree level.

The faculty offers further postgraduate study with CIM qualifications for those who wish to gain additional professional qualifications. The flexibility of study on the programme empowers students to gear their studies to their career ambitions and personal circumstances. The programme’s interaction with employers, the possibility of integration of work based learning and internships further accentuate the employability of graduates and the currency of the programme content. The integration of UK, EU and international students and a strong Alumni association allows networking and the establishment of long standing friendships. Many of our graduates now work for international companies around the world.

Swansea Business School has a long and proud association with the Chartered Institute of Marketing, offering the CIM Post Graduate Diploma in its portfolio of professional programmes. The programme is designed to allow accreditation with the Chartered Institute’s programmes at Levels 3 and 5 where possible. The distinctiveness, therefore, of the programme, is evident through the compulsory nature of the core and option modules which focus on the QAA benchmarks concerning customers and markets, and the mapping of the modules against CIM professional qualifications.

The Swansea Business School marketing team has consulted widely with its publics in the private, public and not-for-profit sectors, as well as the principal professional body, the Chartered Institute of Marketing. It has also consulted with colleagues and students in schools and further education in the South West Wales region and these consultations have significantly informed the development of the proposed programme.

The friendly approach of the University allows early identification of learning needs and support for skill enhancement. This includes respect for specialist needs. There is a learning support team who run regular workshops and tutorials in basic and advanced skill development. The close working relationships between tutors and students and students and their classmates nurtures a positive, active learning environment.