UWTSD's Professor Andy Penaluna is commended for his work with the United States Army


University of Wales Trinity Saint David is delighted to note that Professor Andy Penaluna has been commended for his work with the United States Army’s University of Foreign Military and Cultural Studies (UFMCS).

Professor Penaluna was instrumental in developing the Innovative Leader Course, which aims to help senior leadership to contend with changing scenarios by understanding the motivations and perspectives of others.

“When the US Army first approached me I admit that I was surprised, however I soon realized that the problems that they faced with senior leaders was not unlike some of the challenges that business leaders have to deal with,” said Professor Penaluna, who is director of the International Institute of Creative Entrepreneurship at UWTSD.

Mark French, Director of UFMCS said: “At multiple stages in this process, as we designed, developed and refined our curriculum and learning activities, Professor Penaluna was willing to share his expertise, provide recommendation and meaningful advice and even review and critique our classroom plans and learning activities. His expertise and contributions regarding divergent thinking and how best to develop it in our students has been especially valuable to us.”

Professor Penaluna added: “As we learned as far back as King Phillip II of Spain’s Armada, a good opportunistic leader like Drake can run rings around people who are fixated on single goal, especially when it limits their flexibility of response. At IICED we have been studying this phenomenon and offering solutions that leaders can adopt. However, it was still a surprise that the US Army thought that our work was important enough to include in this level of training, which incidentally was originally designed for Advertising Design students at Swansea College of Art.”

UWTSD is also pleased to note that Professor Penaluna has been selected as one of the EU’s University Enterprise evaluation team – tasked to develop new metrics based around HEInnovate and EntreComp, then use these to highlight which EU Unis are leading the field.

This recognition is intended to help student decisions by aligning prestige to evidence, and is directly related to last month’s EU announcements that call for new ways of assessing learning and learning approaches.

Professor Penaluna has also been closely involved in the launch of the new Erasmus+ policy experiment (entrepreneurial teacher training), which will be led by colleagues from the University’s Yr Athrofa – the institute of education, with support from UWTSD’s International Institute for Creative Entrepreneurial Development (IICED) and Research, Innovation and Enterprise Services (RIES.)

"The work has enabled UWTSD to be at the cutting edge of European developments, for example through Erasmus+ projects such as EntreAssess and EntreComp for Educators, which launched on 1st February in Brussels. This will help to map and develop teacher’s professional development, which is a topic that is very relevant to the Welsh schooling agenda,” said Professor Penaluna.

EntreComp, launched in 2016, is supporting new thinking and understanding of what it means to be entrepreneurial and to have a sense of initiative in today's challenging and ever changing society.

UWTSD’s IICED has played an integral part in the launch of the EU’s Sense of Initiative and Entrepreneurship Competence (EntreComp) framework.  In particular, Professor Penaluna was instrumental in the newly launched Skills Agenda for Europe which aims to ensure that the right training, skills and support is available to people to help them find quality jobs and improve their life chances.

Following Professor Graham Donaldson’s review assessment and curriculum arrangements within schools in Wales, entrepreneurial styles of learning have become a central construct of ‘wider skills’ for all Welsh Schools by 2021 (270,000 pupils and over 12,000 teachers). To prepare teachers and teacher managers for this paradigm shift, new qualifications are / have been developed by University of Wales Trinity Saint David utilising EntreComp. These include an Education Doctorate (EdD); a professional doctoral route aimed at embedding a future-oriented vision of the education professional. Using examples from the EntreComp competencies and advanced level descriptors, the programme sets out what each element of the Ed D programme will achieve.

Professor Penaluna said: “Whilst we cannot fully predict the future, we do know that digital competencies and the ability to do things that machines and automation cannot achieve will be at the heart of the future of work. The next obvious questions are what does that mean to the teacher and educator? What they know today may not be relevant tomorrow – such is the pace of change. So what do they teach? Creativity and innovation skills are no longer just for artists; we all have to adapt to a world where new ideas and new solutions will be in constant demand. That is what the skills gap discussions across the Globe are talking about, and this event brings together Europe’s top minds to do just that.”

The UK launch of Entrecomp – the European Enterprise Competence Framework, took place at a conference at UWTSD on October 12, 2016.

Working in collaboration with a number of partners, including Enterprise Educators UK, The National Centre for Entrepreneurship in Education (NCEE), the Higher Education Academy and the Institute of Enterprise and Entrepreneurs (IOEE), the conference explored the relevance and practical implementation of entrepreneurial learning outcomes in all settings, from primary education to employment training.

It featured a special video introduction by Ana Carla Pereira, Head of Unit at European Commission DG Employment, Social Affairs and Inclusion and a welcome address by UWTSD’s Professor Mike Phillips, Pro Vice-Chancellor for Research Innovation Enterprise and Commercialisation.

The past 36 months has seen a group of experts working hard on the project to deliver the definitive guidance document for European Citizens and Educators for entrepreneurial education at all levels. 

UWTSD contribution included providing assistance in embedding entrepreneurship education throughout the primary and secondary curriculum in the Republic of Macedonia.  The initiative saw Elin McCallum and Catherine Brentnal of  ‘Are You Ready’ working with UWTSD’s IICED to develop entrepreneurial curriculum and specialist training for 2,500 teachers as well as the development of a handbook “How to teach entrepreneurship”. This initiative is believed to be the first of its kind in the world.

“The research and development conducted by Professor Penaluna and his colleagues are leading the way in enterprise and entrepreneurship education and it has had an international impact upon policy making.  It demonstrates that we need leaders in all walks of life who can think creatively and challenge concepts in order solve problems.  Such innovation has the potential to change our society for the better and I am proud that UWTSD’s International Institute for Creative Entrepreneurship is making such a significant impact in this area”, said Professor Medwin Hughes, DL, Vice-Chancellor.

Further Information

Rebecca Davies

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