Press Releases 2014-2015

University of Wales Trinity Saint David Student designs logo for Canolfan S4C Yr Egin

23.10.2015

A student who’s embarking on his final year of study at the University of Wales Trinity Saint David has designed the logo for Canolfan S4C Yr Egin - a centre for the creative industries that will house S4C’s main headquarters which will be based at the University’s campus in Carmarthen.

Daniel Lovell, a third year student on the BA Advertising and Brand Design programme at the University’s Swansea College of Art, had his design chosen by a group of individuals from the University and from the Welsh language TV channel.

The year group – all of whom were on their second year of the BA Advertising and Brand Design course at the time – was given the task of designing a logo for the new centre.  The students were given a brief and had the task of designing a logo that would include elements of the UWTSD and S4C brands whilst also creating a new identity for Canolfan S4C Yr Egin.

After a professional style pitch to representatives from the University and from S4C, Daniel’s concept was chosen and he was given the opportunity to develop his ideas further by working with graphic designers from both organisations.

“Nurturing the best creative talent in Wales is one of the Canolfan S4C Yr Egin’s main objectives and we’ve already started achieving this by working with our very own talented students on the development of the centre’s brand,” says Gwilym Dyfri Jones, Associate Pro-vice Chancellor at the University of Wales Trinity Saint David and the and the project lead on behalf of the University. 

“Daniel’s concept encapsulated the essence of the project and we’re very proud to have been able to give Daniel the opportunity to develop his ideas further by working with design professionals within both UWTSD and S4C,” he continues.

Daniel, who’s from Swansea, is also pleased to have had such an insight into the design profession.  “The whole process gave me valuable experience in the industry I would like to work in,” said Daniel.  “I have also been asked to design posters and business letters as part of this project. All in all it has given me a real passion to continue to work in this field.”

S4C Director of Relocation and Projects, Garffild Lloyd Lewis, says; "We've very happy with the striking design of the new logo for Canolfan S4C Yr Egin and it's a credit to Daniel's vision and hard work, and reflects the growing partnership between us and the University. One of S4C’s aims in establishing a new headquarters in Carmarthen is to attract and encourage a new centre of creativity in west Wales, and it's great to see that happening already."

The new brand for Canolfan S4C Yr Egin was first unveiled at an event on S4C’s stand at the Royal Welsh Show and has since been included on two large signs on the land where the Centre will be built on the University’s campus in Carmarthen.

BA Advertising and Brand Design Programme Director, Angela Williams is very proud of Daniels’ achievements and of the work that the entire group presented to UWTSD and S4C.  “The creativity and professionalism exhibited by our students throughout the whole pitch process for this project was highly commendable,” says Angela.  “It is evidence that they are acquiring the sustainable skills necessary for a successful career in this industry. We are very proud of Dan and his work.”

Canolfan S4C Yr Egin is an exciting development that will house a vibrant cultural community – a multidisciplinary, entrepreneurial and creative exchange based in West Wales. It will become home to more than 25 related companies and organisations and will be a hub where people, connections, ideas and talents will be able to stimulate one another.

Note to Editor

  1. The University of Wales Trinity Saint David was established in 2010 through the merger of the University of Wales Lampeter and Trinity University College, Carmarthen. On 1 August 2013 the Swansea Metropolitan University merged with the University
  2. The University’s Royal Charter 1828 is the oldest in Wales, and it is third behind Oxford and Cambridge in Wales and England. HRH Prince of Wales is the Patron of the University 
  3. On 1 August, 2013 Coleg Sir Gâr merged with the University of Wales Trinity Saint David Group, however they will keep their own brand. Coleg Ceredigion merged with the Group on 1 January 2014

Further Information

  1. For more information please contact Sian-Elin Davies, Senior PR and Communications Officer, on 01267 676908 / 07449 998 476 or via email at sian-elin.davies@uwtsd.ac.uk