CIM Professional Diploma in Marketing
The CIM Professional Diploma in Marketing is a Level 6 course that is ideal for marketing or business professionals that are working in an operational, supervisory or management role and who wish to develop their marketing knowledge and skills.
The delivery of the programme on a Friday and Saturday worked really well, it meant that you could 100% focus on the marketing without the baggage of work coming with you. The group was quite diverse which meant that we could really benefit from each other's experiences and the lecturers were great. The range of experiences of the lecturers really gave the module delivery real richness and they were very helpful too when giving feedback on assignment drafts and directing us to articles and other sources for futher study.
The programme is comprised of 2 compulsory modules followed by a further module of your choice:
Strategic Marketing (mandatory) - The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
Mastering Metrics (mandatory) - With understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.
Driving Innovation - To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage Digital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.
Classes are held on a Friday and Saturday starting in February and consist of 3 weekends per module.
- UWTSD is an official study centre for the Chartered Institute of Marketing's programmes
- Each module can be studied for an individual accredited award
- Modules run consecutively throughout the year, join the programme at the start of any module.
- The programme is taught by experienced marketing professionals with years of industry experience from a wide range of sectors
A combination exams, assignements and a portfolio.
One or more of the following is required to gain entry onto this qualification:
Professional Certificate in Marketing or Certificate in Professional Marketing
Any relevant Level 4 qualification
Foundation Degree in Business with Marketing
Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits in Master's degrees)
Professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto Level 6
Each module can be taken as a stand-alone award, or you can take 3 modules together for the full CIM Professional Diploma qualification and benefit from a reduced tuition rate.
UWTSD Tuition fees per module: £450
UWTSD fees for 3 modules together: £1200
In addition to UWTSD's tuition fees there will be CIM assessment fees and if you are not already a member of CIM you will be required to join as a student member. More information about CIM's fees can be found on their website at www.cim.co.uk/qualifications