App Design and Development

These short courses will provide individuals from a wide variety of backgrounds with the skills necessary to plan and produce media content for their business. It will cover the latest practices and technologies, as well as advice on how to utilise the skills that have been gained to benefit a range of aspects of their business, including communication, brand awareness, and marketing. This programme is a multidisciplinary programme that equips individuals with specialist skills and knowledge in content creation for the modern business.

Storytelling, interactive design and meeting the needs of a web-based mobile audience are the hallmarks of our Film and Digital Media Skills For Industry programme. By creating and combining genres such as film, script writing, photography, web design, mobile Apps and online publishing individuals will address the needs of the contemporary and future creative industries in compelling new ways.

Key Facts

Course Length:
1 week

School of Film and Digital Media
Contact Email:

This programme reflects the current demand and expertise required when promoting a business and communicating with new and existing customers. This module will cover the requirements and development of content for devices such as smartphones, tablet computers, watches, and televisions. Content will include the principles and techniques of user experience and interface design with particular reference to mobile applications.

Participants will gain a wide range of skills in new media storytelling, with an understanding of the needs of a particular audience and how to work professionally within the creative and cultural industries. They will experience working in a number of genres such as photography, filmmaking, web design, interactive media, mobile media, and user interface graphics and experience, using industry standard software on Apple Macintosh computers. They will also have learned how to pitch an idea, make presentations and work both individually and as part of a team on creative projects.


  • To have an awareness of programming methodologies and syntax for touch screen interfaces.
  • To understand the concepts of publishing for mobile media devices and to plan an interactive application for a smart phone and/or tablet computer.


By the end of this module students should be able to:

  • demonstrate knowledge and understanding of the specific programming requirements for mobile applications and touch screen devices;
  • demonstrate knowledge and application of the principles of interface design and navigation techniques for mobile devices and touch screen devices;
  • conceive, develop and create a storyboard and pseudo code for a mobile application with a touch screen interface;
  • critically reflect on their mobile publishing skills.

You will be marked on your creative and production skills and how they address the intended learning outcomes of the module.

Assessment 1
A portfolio which will comprise of concept designs, storyboards, pseudo code and working prototype example for a mobile App for smart mobile phone, tablet computer, wearable device, Smart TV, or other mobile consumption device. This will also include a pitch of the intended concept.

Assessment 2
A critical reflection on the outcome of the portfolio, the experience gained and how the work could be approached differently in the future. Reference should be made to decisions of design, platform, and coding. Areas of difficultly or plans for future development should be noted here. Designs and a review of alpha testing on an audience should also be included.

You must be in an organisation that requires video content for marketing, information, or documentation reasons. Basic IT knowledge is essential, such as managing files and accessing online material. The previous module, Digital Film Production, must have been completed.

No formal educational qualifications or UCAS points are required.

This programme provides students with a range of skills and competencies that are transferable. Note-taking, oral expression, research skills, communication, evaluative and analytical skills, peer reviews, appropriate use of social media, and media production. On completion of their studies individuals will have gained experience of working on productions, creating their own projects, and developed their knowledge, professionalism and confidence. This extensive range of experience, including life skills that are highly valued by employers, will give individuals a head start in developing their business.

£1,250 before Skills for Industry funding of between 50% & 70%