These short courses will provide individuals from a wide variety of backgrounds with the skills necessary to plan and produce media content for their business. It will cover the latest practices and technologies, as well as advice on how to utilise the skills that have been gained to benefit a range of aspects of their business, including communication, brand awareness, and marketing. This programme is a multidisciplinary programme that equips individuals with specialist skills and knowledge in content creation for the modern business.
Storytelling, interactive design and meeting the needs of a web-based mobile audience are the hallmarks of our Film and Digital Media Skills For Industry programme. By creating and combining genres such as film, script writing, photography, web design, mobile Apps and online publishing individuals will address the needs of the contemporary and future creative industries in compelling new ways.
This programme reflects the current demand and expertise required when promoting a business and communicating with new and existing customers. This module will cover the development and practice of contemporary publishing, covering issues such as the typography, colour theory, graphic design, multimedia content, and ethics in digital image manipulation and representation. The application of digital image processing, page layout design principles, and techniques for online publishing will also be among the skills introduced.
Participants will gain a wide range of skills in new media storytelling, with an understanding of the needs of a particular audience and how to work professionally within the creative and cultural industries. They will experience working in a number of genres such as photography, filmmaking, web design, interactive media, mobile media, and user interface graphics and experience, using industry standard software on Apple Macintosh computers. They will also have learned how to pitch an idea, make presentations and work both individually and as part of a team on creative projects.
- To introduce the software suite and file formats used in professional print publishing and explore the ethical issues within a professional print publishing environment.
- Design and create page layouts suitable for print publishing, based on fundamental principles of design, for a specific target audience.
By the end of this module students should be able to:
- make informed choices about the software and file formats to use in professional print publishing;
- demonstrate a range of professional image processing techniques and create imagery in an ethical manner for specific target audiences;
- show the application of the fundamental principles of effective document design;
- demonstrate an ability to reflect upon their desktop publishing and page layout design skills.
You will be marked on your creative and production skills and how they address the intended learning outcomes of the module.
Assessment 1: A portfolio of desktop publishing work that will typically comprise of image processing, typographic design work, and professional page layout designs for a speciﬁc target audience.
Assessment 2: A critical reﬂection on the outcome of the portfolio, the experience gained and how the work could be approached differently in the future.
The self-evaluation in the Reflective Journal must critically consider the process of creating the documents with critical consideration of established theories. This will be done in the form of a written report with critical reflection and the use of images of production work in progress. As well as relating the film making process to the real world, the planning processes employed should be referred to. You may include images from the production process including: screen grabs of the page layout and editing, and third party graphics which have been re-appropriated.
You must be in an organisation that requires video content for marketing, information, or documentation reasons. Basic IT knowledge is essential, such as managing files and accessing online material. The previous module, Digital Film Production, must have been completed.
No formal educational qualifications or UCAS points are required.
This programme provides students with a range of skills and competencies that are transferable. Note-taking, oral expression, research skills, communication, evaluative and analytical skills, peer reviews, appropriate use of social media, and media production. On completion of their studies individuals will have gained experience of working on productions, creating their own projects, and developed their knowledge, professionalism and confidence. This extensive range of experience, including life skills that are highly valued by employers, will give individuals a head start in developing their business.
£1,250 before Skills for Industry funding of between 50% & 70%