Digital Film Production
These short courses will provide individuals from a wide variety of backgrounds with the skills necessary to plan and produce media content for their business. It will cover the latest practices and technologies, as well as advice on how to utilise the skills that have been gained to benefit a range of aspects of their business, including communication, brand awareness, and marketing. This programme is a multidisciplinary programme that equips individuals with specialist skills and knowledge in content creation for the modern business.
Storytelling, interactive design and meeting the needs of a web-based mobile audience are the hallmarks of our Film and Digital Media Skills For Industry programme. By creating and combining genres such as film, script writing, photography, web design, mobile Apps and online publishing individuals will address the needs of the contemporary and future creative industries in compelling new ways.
This programme reflects the current demand and expertise required when promoting a business and communicating with new and existing customers. Through the use of contemporary production methods participants will be encouraged to apply the techniques introduced in this module through the planning, filming, editing, and delivery of 5 minutes of film production. Content includes: the grammar of film production, the relationship between theory and practice, and principles of structuring a narrative with audio-visual content.
Participants will gain a wide range of skills in new media storytelling, with an understanding of the needs of a particular audience and how to work professionally within the creative and cultural industries. They will experience working in a number of genres such as photography, filmmaking, web design, interactive media, mobile media, and user interface graphics and experience, using industry standard software on Apple Macintosh computers. They will also have learned how to pitch an idea, make presentations and work both individually and as part of a team on creative projects.
- To introduce students to key theoretical and practical approaches to digital film production.
- To develop an awareness of contemporary production techniques and methodologies to deploy content to current industry requirements, and to present a structured narrative.
By the end of this module students should be able to:
- demonstrate an understanding of the use of modern digital film making equipment and software at an appropriate level;
- show an understanding of the grammar of film and video production;
- demonstrate a capacity for story telling through audio-visual content;
- exhibit knowledge and understanding of the requirements of creating and presenting a Digital Film production within an industry context.
You will be marked on your creative and production skills and how they address the intended learning outcomes of the module.
Assessment 1: A series of short films totalling a combined run time of 5 minutes in length.
The relationship between the audio and visual media is important and will be considered during the assessment process. This can be in the form of synchronising rhythm or enhancing and supporting the media. The narrative structure should also be considered where appropriate.
Editing and post-production technique will be examined as well as the initial planning and filming of material. The craft skills and quality of your film-making should be considered and developed throughout the module.
Film themes will cover Cinematography, Manipulating Sound, Professional Lighting Techniques, Experimental Techniques, and Narrative structure.
Assessment 2: A self-evaluation detailing the theoretical premise of the films and the creative experience of the project. This can be written as a reflective report or blog of equivalent critical reflection. This should also include consideration of its real-world application and should include evidence of planning and production processes.
The self-evaluation must reflective on the process of creating the films with critical consideration of established theories. This will be done in the form of a written report with critical reflection and the use of images of production work in progress. As well as relating the film making process to the real world, the planning processes employed should be referred to. Images of the production process including filming and screen grabs of the editing and post-production may also be included. This can include, but is not limited to: photographs of you filming, evidence of working with actors, companies, and locations.
You must be in an organisation that requires video content for marketing, information, or documentation reasons. Basic IT knowledge is essential, such as managing files and accessing online material. The previous module, Digital Film Production, must have been completed.
No formal educational qualifications or UCAS points are required.
This programme provides students with a range of skills and competencies that are transferable. Note-taking, oral expression, research skills, communication, evaluative and analytical skills, peer reviews, appropriate use of social media, and media production. On completion of their studies individuals will have gained experience of working on productions, creating their own projects, and developed their knowledge, professionalism and confidence. This extensive range of experience, including life skills that are highly valued by employers, will give individuals a head start in developing their business.
£1,250 before Skills for Industry funding of between 50% & 70%