Interactive Media

These short courses will provide individuals from a wide variety of backgrounds with the skills necessary to plan and produce media content for their business. It will cover the latest practices and technologies, as well as advice on how to utilise the skills that have been gained to benefit a range of aspects of their business, including communication, brand awareness, and marketing. This programme is a multidisciplinary programme that equips individuals with specialist skills and knowledge in content creation for the modern business.

Storytelling, interactive design and meeting the needs of a web-based mobile audience are the hallmarks of our Film and Digital Media Skills For Industry programme. By creating and combining genres such as film, script writing, photography, web design, mobile Apps and online publishing individuals will address the needs of the contemporary and future creative industries in compelling new ways.

Key Facts

Course Length:
1 week

School of Film and Digital Media
Contact Email:

This programme reflects the current demand and expertise required when promoting a business and communicating with new and existing customers. This module will cover the development of interactive media with reference to media formats compatible with the evolving HTML5 standard, and emerging Interactive Media environments and technologies. This will involve interface and experience design for non-linear media; design approaches for interactivity considering 360 degree media content and narrative; 2D animation techniques, and the production workflow for interactive media. Content will include the principles and techniques of user experience and interface design with particular reference to mobile applications.

Participants will gain a wide range of skills in new media storytelling, with an understanding of the needs of a particular audience and how to work professionally within the creative and cultural industries. They will experience working in a number of genres such as photography, filmmaking, web design, interactive media, mobile media, and user interface graphics and experience, using industry standard software on Apple Macintosh computers. They will also have learned how to pitch an idea, make presentations and work both individually and as part of a team on creative projects.


  • To understand the difference between linear and interactive media timelines and to plan, develop and produce interactive media applications.
  • To have an awareness of scripting and programming syntax, programming methodologies, techniques and conventions and their uses in developing and enhancing interactive media applications.


By the end of this module students should be able to:

  • evaluate and demonstrate specific design principles for interactive media;
  • demonstrate critical awareness, understanding and implementation of human computer interface design issues and conventions;
  • create a 2D animation and an online interactive media project at the appropriate level;
  • critically reflect on their interactive media skills.

You will be marked on your creative and production skills and how they address the intended learning outcomes of the module.

Assessment 1
A portfolio of interactive digital media productions which will comprise human computer interface design and production work demonstrating the integration of one or more media types in an interactive environment delivered over the internet and will be structured by a narrative and user experience.
1. Create an experimental research package of two pieces of interactive media focusing on 360 degree experiences and the techniques involved in capturing and editing them.
(10% of assessment 1)
2. Interactive Media Project Pitch and Presentation.
(20% of assessment 1)
This will include:
• Succinct one line pitch of the concept;
• Research, including experiments;
• Interface design mock-up, including 2D animation;
• Indication of the potential audience;
• Explanation of the UX, workflow, and feature requirements.

3. Create an interactive media experience which focuses on narrative, UX, and the potential of emerging technology such as 360 video. The final experience must be compatible with mobile devices and/or HTML5, and include a 2D animation. The exact nature and scale of the project is to be negotiated with your lecturer based on your pitch. (70% of assessment 1)

Assessment 2
A critical reflection on the outcome of the portfolio, the experience gained, and how the work could be approached differently in the future. Reference should be made to decisions of design, platform, and coding. The self-reflection must reflect on the process of creating the interactive experience with critical consideration of established theories. This will be done in the form of a written report with critical reflection and the use of images of production work in progress. As well as relating the making process to the real world, the planning processes employed should be referred to. You may include images from the production process including: screen grabs of the page layout and editing, and third-party graphics which have been re-appropriated. Areas of difficultly or plans for future development should be noted here. Designs and a review of alpha testing on an audience should also be included.

You must be in an organisation that requires video content for marketing, information, or documentation reasons. Basic IT knowledge is essential, such as managing files and accessing online material. The previous module, Digital Film Production, must have been completed.

No formal educational qualifications or UCAS points are required.

This programme provides students with a range of skills and competencies that are transferable. Note-taking, oral expression, research skills, communication, evaluative and analytical skills, peer reviews, appropriate use of social media, and media production. On completion of their studies individuals will have gained experience of working on productions, creating their own projects, and developed their knowledge, professionalism and confidence. This extensive range of experience, including life skills that are highly valued by employers, will give individuals a head start in developing their business.

£1,250 before Skills for Industry funding of between 50% & 70%