These short courses will provide individuals from a wide variety of backgrounds with the skills necessary to plan and produce media content for their business. It will cover the latest practices and technologies, as well as advice on how to utilise the skills that have been gained to benefit a range of aspects of their business, including communication, brand awareness, and marketing. This programme is a multidisciplinary programme that equips individuals with specialist skills and knowledge in content creation for the modern business.

Storytelling, interactive design and meeting the needs of a web-based mobile audience are the hallmarks of our Film and Digital Media Skills For Industry programme. By creating and combining genres such as film, script writing, photography, web design, mobile Apps and online publishing individuals will address the needs of the contemporary and future creative industries in compelling new ways.

Key Facts

Course Length:
1 week

School of Film and Digital Media
Contact Email:

This programme reflects the current demand and expertise required when promoting a business and communicating with new and existing customers. This module will provide an examination of a range of (and interaction between) New Media Production scenarios and genres such as digital photography, moving image, animation, interactive media and web design. Creation of pitch, presentation and written material suitable for specific New Media Production environments will also be among the skills introduced to students.

Students will gain a wide range of skills in new media storytelling, with an understanding of the needs of a particular audience and how to work professionally within the creative and cultural industries. They will experience working in a number of genres such as photography, filmmaking, web design, interactive media, mobile media, and user interface graphics and experience, using industry standard software on Apple Macintosh computers. They will also have learned how to pitch an idea, make presentations and work both individually and as part of a team on creative projects.


  • To introduce a range of software available within New Media Production, and the range of pitch, presentation and writing skills required in New Media Production.
  • To enable students to create a portfolio of new media production files in a variety of genres such as digital photography, sequential art, moving image, animation, interactive media and web design.


By the end of this module students should be able to: 

  • demonstrate the scope and limitations of a range of software packages and the writing skills used in New Media Production;
  • make an informed choice about approaches to New Media Production scenarios;
  • make a pitch and/or presentation for New Media Production work;
  • demonstrate an ability to reflect upon their New Media design and production skills.

You will be marked on your creative and production skills and how they address the intended learning outcomes of the module.

Assessment 1: A portfolio of New Media practice-based work which will comprise of a presentation, and writing skills applicable to New Media, as well as production work in a range of disciplines, such as digital photography, moving image, animation, interactive media, coding, and web design.

Assessment 2: A self-reflection on the outcome of the portfolio, the experience gained and the skills that have been developed throughout the module. Design mock-ups can be included here for discussion where appropriate. You should show an awareness of coding languages and web design considerations, including software and media choices, within your self-reflection.

You must be in an organisation that requires video content for marketing, information, or documentation reasons. Basic IT knowledge is essential, such as managing files and accessing online material. The previous module, Digital Film Production, must have been completed.

No formal educational qualifications or UCAS points are required.

This programme provides students with a range of skills and competencies that are transferable. Note-taking, oral expression, research skills, communication, evaluative and analytical skills, peer reviews, appropriate use of social media, and media production. On completion of their studies individuals will have gained experience of working on productions, creating their own projects, and developed their knowledge, professionalism and confidence. This extensive range of experience, including life skills that are highly valued by employers, will give individuals a head start in developing their business.

£1,250 before Skills for Industry funding of between 50% & 70%