Ms Jayne Williams BA(Hons); MBA; PGCE; MCIM Chartered Marketer

MBA Programme Director/ Cyfarwyddwr Rhaglen MBA

Senior Lecturer/Uwch-Ddarlithydd

Swansea

Tel: +44 (0)1792 481260
E-mail: Jayne.williams@uwtsd.ac.uk

Jayne Williams

Year Tutor Full/part-time MBA; MBA Dissertation Supervisor ;

CIM membership – Chartered Marketer

20 years valuable industry experience working for blue chip multinational organisations has helped Jayne with the transference of knowledge as a lecturer into practical application. With a proven track record and widely experienced in business-to-business as well as business-to-consumer marketing management, Jayne has a clear understanding of business processes within private sector organisations.

Previously a lecturer in FE and more recently within the HE sector, Jayne’s lecturing experience has been made up of the following courses and associated responsibilities.

Current teaching/other responsibilities include:

  • BA Business Portfolio (L5) – Marketing in Practice, Leading Customer Service Excellence
  • BA Business Portfolio (L6) – Marketing Planning Process
  • MBA (L7) – Strategic Management
  • MBA year tutor full/part-time

CIM Programme DirectorPrevious teaching/other responsibilities include:

  • Delivery and design of Leadership & Management workshops & short courses
  • CIM & MSc Course Co-ordinator
  • BA Business Portfolio (L5) – Assessing the Business Environment
  • BA Advertising and Design (L4) – Graphic Comms & the Advertising Environment
  • HNC/HND Business modules Years 1 & 2
  • CIM Intro. Cert. in Marketing
  • CIM Professional Certificate
  • CIMProfessionalDiploma in Marketing (all modules)
  • MSc Marketing and Management modules
  • CMI Management qualifications (Level 2 - 7)

Supervision:

  • MSc Management – marketing related topics
  • MBA – marketing and strategic management related topics
  • conducted exploratory research of employees’ and customers’ perceptions of an organisation’s customer care practices culminating in the introduction of a customer relationships strategy focusing on customer retention, long-term value and profitability within the organisation
  • Employability and social capital
  • CIM Mentoring Network
  • Business in the Community Mentoring Scheme
  • Women in Universities Mentoring Scheme