Lucy Griffiths BA(Hons), DipM, PgCPSE, PGCE, MBA, MCIM, FHEA, Chartered Marketer  

Editor of South Wales Business Review


Tel: +44 (0) 1792 481071

Dr Catrin Williams

Lucy manages the production of Swansea Business Schools South Wales Business Review.

Following a career in marketing in both commercial and education contexts, Lucy became a Lecturer in Marketing at Swansea Business School in 2010. Alongside her teaching, she was Faculty Academic Champion for Enterprise and Director of Communications at the school, and won several teaching awards during her time there.  She is a Fellow of the Higher Education Academy, a Member of the British Academy of Management, and a Chartered Marketer. She has an MBA from the University of Hertfordshire, is editor of the South Wales Business Review and has run her own marketing business since 2008.  

She is actively engaged in the enterprise agenda in the region, and is also co-founder of the social enterprise 'We Are Lucky' and author of a series of children’s books and enterprise education materials for pre-school and primary aged children (

Recent collaborative and enterprise related projects at the University include 'SMUDGE Enterprise', 'SMUDGEd', Graduate Launchpad, and the development of ‘Life Design’, a career development model based on design thinking methods.

  • Member of the Chartered Institute of Marketing and Chartered Marketer
  • Member of the British Academy of Management (BAM)
  • Fellow of the Higher Education Academy

Teaching experience includes a wide range of modules in marketing and enterprise related subjects at both undergraduate and postgraduate levels.

  • Cultural Capital
  • Enterprise and Entrepreneurial Education
  • Mission in Higher Education
  • Social Media Marketing
  • Career Development and Employability
  • Online and Blended Learning
  • Complexity in Management
  • Language in Marketing Communications

Griffiths, L. and Osborne, S. (2013) Fanatical followership - Brand loyalty lessons from the world of sport’, Sports Marketing: Insights for Other Sectors, CIM Conference, March. 

Griffiths, L. (2013) ‘Marketing ‘Good’ Behaviour: Can the latest social marketing techniques really change our self-destructive behaviours?’, South Wales Business Review 4(2), Swansea, Swansea Metropolitan.

Griffiths, L. (2012) ‘Marketing and the Olympics’, South Wales Business Review 3(3), Swansea, SMU.

Griffiths, L. and Osborne, S. (2011) ‘Product Assortment’ in Swayne, L.E. and Dodds, M. (eds) Encyclopedia of Sports Management and Marketing, London, Sage

Griffiths, L (2011) ‘True Lies – Management Education in an Alternate Reality’, Swansea, CMI-SBS Management Research Conference, June.

Griffiths, L. (2010), ‘From virtual-world networks to real-world business benefits – the use of Twitter by SMEs in Pembrokeshire’, Swansea, CMI-SBS Management Research Conference, June.