Applied Business (Marketing) (BA)

In addition to the key concepts of marketing, students will be introduced to the changes that have taken place in recent years and will develop the skills and knowledge required to generate and deliver exceptional modern marketing campaigns.

Students will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to leapfrog their careers.

As students work their way through a unique learning experience that includes tailored learning activities and exclusive video content standing on the shoulders of hundreds of the world’s most successful and inspiring leaders, from Presidents and Prime Ministers to Nobel Prize winners and leading academics, students will be supported in the development of their business acumen.

Level 4

Students will study the six compulsory modules:

• Fundamentals of Entrepreneurship
• Fundamentals of Management
• Fundamentals of Project Management
• Fundamentals of Marketing
• Managing Money and Finances
• Business Model Development

Level 5

Students will study the compulsory modules below:

• Corporate Responsibility
• Design Thinking
• Digital Business and Disruption
• Digital Marketing
• Managing Employee Relations
• Managerial Communication

Level 6

Students will study the compulsory modules below:

• Big Data
• Competitive Market Positioning
• The Global Economy
• Management Strategy
• Marketing Strategy and Planning
• Organisational Change

Assessment methods vary from module to module but you can expect a range of assessments including, reports, presentations and analyses. Assessments combine academic rigour with authentic “real-world” tasks that demonstrate a student’s ability to meaningfully apply their knowledge and skills.

• Anthony Grace
• Kathy Lang
• Ming Chow
• Rob Weston

88 UCAS points plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English; or significant work experience* plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English.

*Work experience will be considered on an individual basis.

Graduates will develop capabilities including:

Fusing the best modern technologies to design marketing strategies that are effective in the digital economy Designing powerful customer engagement strategies utilising social media and other digital tools Developing strategies to rapidly build effective brands Understanding how to work with teams of diverse backgrounds Designing culturally sensitive global growth strategies Understanding the impact and opportunity global trends can have on local business, With career opportunities including: 

• Account Executive
• Brand Manager
• Marketing Manager
• Digital Marketer

There are no additional costs to this course.

• BA Applied Business (Entrepreneurship)
• BA Applied Business (Management)
• BA Business Management

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit our Bursaries and Scholarships section.