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Applied Business (Marketing) (Full-time) (BA Hons)

Distance Learning
3 Years Full-Time
88 UCAS Points

Boost your career with our online Applied Business (Marketing) programme. Build the broad skills required to thrive as a marketing executive in the modern business world. Develop and implement marketing strategies in real organisations. Gain the kind of unique graduate experience that can help leapfrog your career. Become more creative, commercially aware, collaborative, influencing, inspiring, challenging, innovative, financially literate and responsible.

As you work through a unique online learning experience that includes tailored learning activities and exclusive video content, you will be supported in developing your business acumen.

The discipline-specific technical competencies that will be developed through the dedicated Marketing modules include enhancement of the customer experience, partnership marketing, branding, integrated marketing communications, digital integration, monitoring and measuring effectiveness.

This degree programme also aims to Increase your understanding of organisations, their management, the economy and the business environment, as you gain specific business knowledge and skills. You will be taught to develop a positive and critical attitude towards change and enterprise as you build a wide range of skills and attributes that will equip you to become an effective global citizen.

The programme is delivered through the Wales-Ducere Office, utilising the expertise and industry relevance of the Ducere Global Leaders Faculty. To find out more about Ducere, please visit Ducere Global Business School.

Course details

Start date:
Study modes:
  • Distance Learning
  • Full-time
Language:
  • English
Institution code:
T80
UCAS code:
DAM1
Course length:
3 Years Full-Time
Entry requirements:
88 UCAS Points

Tuition Fees 2023/24 and 24/25
Home (Full-time): £9,000 per year
Overseas (Full-time): £13,500 per year

This programme is subject to revalidation.

Why choose this course?

01
A degree tailored to your passions, goals, and ambitions.
02
Develop an industry-relevant project portfolio as part of your degree.
03
Learn from dynamic insights from over 250 Ducere Global Leaders, including former Presidents, Prime Ministers, Nobel Prize Winners, Global Leaders, CEOs and Business Innovators.
04
Develop the skills employers need.
05
Enjoy personalised student support.
06
Study when it suits you with HD videos, unmatched academic support and no exams.

What you will learn

In addition to the key concepts of marketing, students will be introduced to the changes that have taken place in recent years and will develop the skills and knowledge required to generate and deliver exceptional modern marketing campaigns.

Students will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to leapfrog their careers.

As students work their way through a unique learning experience that includes tailored learning activities and exclusive video content standing on the shoulders of hundreds of the world’s most successful and inspiring leaders, from Presidents and Prime Ministers to Nobel Prize winners and leading academics, students will be supported in the development of their business acumen.

Business Model Development

(20 credits)

Fundamentals Of Entrepreneurship

(20 credits)

Fundamentals Of Management

(20 credits)

Fundamentals of Marketing

(20 credits)

Fundamentals of Project Management

(20 credits)

Managing Money and Finances

(20 credits)

Corporate Responsibility

(20 credits)

Design Thinking

(20 credits)

Digital Business and Disruption

(20 credits)

Digital Marketing

(20 credits)

Managing Employee Relations

(20 credits)

Managerial Communication

(20 credits)

Big Data

(20 credits)

Competitive Market Positioning

(20 credits)

The Global Economy

(20 credits)

Management Strategy

(20 credits)

Marketing Strategy and Planning

(20 credits)

Organisational Change

(20 credits)

Disclaimer

  • We listen to student feedback and insights from industry and from professionals to ensure that course content is high-quality and up-to-date, and that it offers the best possible preparation for your future career or study goals. 

    For this reason, there might be modifications to the content of your course over time, to keep up to date with changes in the subject area or in the sector. If a module is no longer running, we’ll make sure to keep you informed, and work with you to choose a different suitable module.

testimonial

Staff

Our People

You will be taught and supported by a wide range of professional staff and teams here to help you get the university experience you are looking for. Our teaching staff were ranked 2nd in Wales for assessments and feedback (NSS 2023) meaning the comments you get back from your work will help you learn. Our commitment to your learning has seen our students us as Top 10 in the UK for Lecturers and Teaching Quality. Find out more about our academic staff who teach across our courses. 

Further information

  • 88 UCAS points plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English; or significant work experience* plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English.

    *Work experience will be considered on an individual basis.

  • Assessment methods vary from module to module but you can expect a range of assessments including, reports, presentations and analyses. Assessments combine academic rigour with authentic “real-world” tasks that demonstrate a student’s ability to meaningfully apply their knowledge and skills.

  • There are no additional costs to this course.

  • You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available, please visit our Bursaries and Scholarships section.

  • Graduates will develop capabilities including:

    Fusing the best modern technologies to design marketing strategies that are effective in the digital economy Designing powerful customer engagement strategies utilising social media and other digital tools Developing strategies to rapidly build effective brands Understanding how to work with teams of diverse backgrounds Designing culturally sensitive global growth strategies Understanding the impact and opportunity global trends can have on local business, With career opportunities including:

    • Account Executive
    • Brand Manager
    • Marketing Manager
    • Digital Marketer

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