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Digital Marketing (BA)

Marketing’s contribution to the UK economy is around £30-40bn annually, according to the Chartered Institute of Marketing (CIM) Export Ready report.

With this in mind and with the increasing career opportunities for marketers across industries and sectors, the BA (Hons) Digital Marketing is underpinned by the core elements of business, management and marketing.

The BA Digital Marketing degree involves learning key aspects of developing the digital experience, digital consumer behaviour, analytics and data management, strategy, multichannel marketing and online and offline communication tools.

This programme is practical in nature developing the skills and knowledge needed for a career in marketing.


Digital Marketing (BA)
UCAS Code: DM01
Apply via UCAS

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Tuition Fees 2020/21:
£9,000 (Home/EU)
£11,850 (Overseas)

Why choose this course

  • The involvement in teaching, of industry experienced and research informed staff.
  • Employability skills embedded across all modules.
  • Real-world experiences.
  • The variety of modules and authentic assessments.
  • The opportunity to study abroad.
  • A fantastic waterside location with easy access to the City and public transport links.

What you will learn

Course Overview

The BA (Hons) Digital Marketing is an innovative programme where teaching is based around live business projects, case studies, internships and work experience. The programme has been designed in consultation with industry experts, providing students with access to the latest leading academic knowledge and practical industry skills. The programme shares a common first year, during which you will undertake a range of compulsory modules covering a number of business disciplines, providing a broad understanding of business and management. This allows you, as the student, to gain a good understanding of the principles across a range of subject areas before specialising in digital marketing.

The programme has been developed in conjunction with employers and the Chartered Institute of Marketing (CIM), who are the leading industry body, to ensure the relevant employability and professional skills are developed alongside the academic rigour of a degree programme.

The Business School has long established relationships with local and regional businesses to deliver a programme of integrated extracurricular activities. This provides our students with a range of contacts, opportunities and experiences that form part of the learning experience, but also allows students to develop their knowledge, skills and practical capabilities necessary for the transition into employment. 

Module Topics
  • Project Management and Professional Development
  • Introduction to the Digital Workplace
  • Marketing in Practice
  • Digital and Social Media Marketing
  • Applied Internship
  • Developing Professional Practice
  • Consultancy Project
  • Finance for Business 
  • Consumer Behaviour
  • Digital Design and Implementation
  • Driving Digital Experience
  • Digital Strategy
  • Mastering Digital Channels

Assessment methods vary from module to module but you can expect a range of assessments including, coursework, practical work and exams. Assessments combine academic rigour with authentic “real-world” tasks that demonstrate a students ability to meaningfully apply their knowledge and skills.

Swansea Business Campus

Key Information

Entry Criteria

88 UCAS Points

Other equivalent qualifications are accepted and the admissions panel will consider each application on an individual basis.  Please note also that our offers are not based solely on your academic achievements; we take into account your full range of skills, experience and attainments when considering your application.

The degree welcomes applicants who have previously studied business for a natural progression. Those who have studied other subject areas will transfer well. Those with work experience, but few formal qualifications, may also join the programme. A-Level and Edexcel awards, as well as a range of other certificates at this level from UK, EU and International bodies are respected.

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

Career Opportunities

Our business degrees provide students with a broad range of skills that are sought after by a range of employers. Due to the flexible and broad nature of the programme graduates will be equipped to enter a range of industries and sectors including not for profit, public and private sectors.

In 2015/16 98% of graduates from the Business School were in employment, further study after six months. 

The Business School offers students dedicate placement support with industry-specific advice being offered by discipline experts. Students will have the opportunity to undertake placements/internships as part of their degree programme and/or in addition to the taught modules.

Additional Costs

Extra costs to be borne by the student

As an institution, we seek to continually enhance the student experience and as a result additional costs may be incurred by the student on activities that will add value to their education. Where possible these costs will be kept to a minimum with additional activities being optional.

Field trips and placement costs 

Field trips will be available for students, which are optional. Costs for UK and International trips will be provided at the beginning of the academic year.

Students undertaking placements abroad will incur travel, living and possibly accommodation costs. The amount will depend upon location and current state of the UK pound. For students undertaking placements in the USA, additional visa costs will apply.

Students will be expected to pay four weeks prior to field trips taking place. Travel and visa costs for overseas placements, three months before departure.

Professional Accreditations

The programme’s strong vocational orientation is designed to enhance student skills in the field of business and management in the globalised marketplace.  It integrates theoretical study and application to real world cases, in each module’s teaching strategy but also in direct interaction with the University’s external partnerships, including employers’ organisations, professional associations, international partners and spin off entrepreneurial activities. In particular our business management graduates have analytical, research, information technology, interpersonal, cross-cultural communication competency and empathetic skills. 

The skills of managing ICT, communication to peers and external organisations, numeracy, problem solving, interacting in teams, ethical reasoning, cultural sensitivity, critical appraisal, self-management and leadership have been particularly applauded. Students’ progress through the programme ensures that they become increasingly self-confident and capable of managing their own learning.

Graduates will have developed self-confidence and the ability to work in diverse environments and communicate to a wide variety of levels.

Bursary / Scholarship Information
Study Abroad Opportunities

Visit our International Opportunities for UWTSD Students section to find out more.