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UWTSD ranked 1st in the UK for student satisfaction in teaching quality in Business Studies – The Times & The Sunday Times Good University Guide 2019.

The BA (Hons) Digital Marketing is underpinned by the core elements of Business Management and Marketing but is designed to prepare graduates for working in the Digital Marketing environment.

This involves learning key aspects of developing the digital experience, strategy, channels and communications. Due to its structure, this programme offers graduates a wide range of career opportunities. In addition the programme is mapped against the Chartered Institute of Marketing (CIM) Digital Diploma in Professional Marketing providing students with the opportunity to gain a CIM qualification alongside their degree.

Key Facts

UCAS Code: DM01
Institution Code: T80
Course Length:
3 years

Tuition Fees for 2018/19:
£9000 (Home/EU students)
£11000 (Overseas students)
Scholarships and Bursaries

Faculty of Business and Management
Contact Name:
Beth Cummings
Contact Email:
Language Choice:

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The BA (Hons) Digital Marketing is an innovative programme where teaching is based around live business projects, case studies, internships and work experience. The programme has been designed in consultation with industry experts, providing students with access to the latest leading academic knowledge and practical industry skills. The programme shares a common first year, during which you will undertake a range of compulsory modules covering a number of business disciplines, providing a broad understanding of business and management. This allows you, as the student, to gain a good understanding of the principles across a range of subject areas before specialising in digital marketing.

The programme has been developed in conjunction with employers and the Chartered Institute of Marketing (CIM), who are the leading industry body, to ensure the relevant employability and professional skills are developed alongside the academic rigor of a degree programme.

The Business School has long established relationships with local and regional businesses to deliver a programme of integrated extracurricular activities. This provides our students with a range of contacts, opportunities and experiences that form part of the learning experience, but also allows students to develop their knowledge, skills and practical capabilities necessary for the transition into employment. 

Modules include: 

  • Project Management and Professional Development
  • Introduction to the Digital Workplace
  • Marketing in Practice
  • Digital and Social Media Marketing
  • Applied Internship
  • Developing Professional Practice
  • Consultancy Project
  • Finance for Business 
  • Consumer Behaviour
  • Digital Design and Implementation
  • Driving Digital Experience
  • Digital Strategy
  • Mastering Digital Channels
  • The opportunity to study in a School that was ranked 1st in Wales and in the top 15 UK universities for student satisfaction in Management
  • The involvement of industry experienced and research informed staff in teaching.
  • The opportunity to study abroad.
  • The opportunity to undertake at least two internships during the three year programme
  • Employability skills embedded across all modules
  • Real world experiences
  • The variety of modules and authentic assessments
  • UWTSD ranked 13th in the UK for student support – Whatuni Student Choice Awards 2017.
  • Opportunity to study some modules through the medium of Welsh
  • Swansea Business School is an official study center for the Chartered Institute of Marketing (CIM) professional qualifications.
  • The opportunity to gain the CIM Digital Diploma in Professional Marketing alongside your degree. *

Assessment methods vary from module to module but you can expect a range of assessments including, coursework, practical work and exams. Assessments combine academic rigor with authentic “real-world” tasks that demonstrate a students ability to meaningfully apply their knowledge and skills.

88 UCAS Points

Our business degrees provide students with a broad range of skills that are sought after by a range of employers. Due to the flexible and broad nature of the programme graduates will be equipped to enter a range of industries and sectors including not of profit, public and private sectors. In 2015/16 98% of graduates from the Business School were in employment and/or further study after six months. 

The Business School offers students dedicate placement support with industry specific advice being offered by discipline experts. Students will have the opportunity to undertake placements/internships as part of their degree programme and/or in addition to the taught modules. Opportunities to join the Chartered Institute of Marketing continuous professional development (CPD) programme is also possible. 

UK/EU Tuition Fees

Visit our UK/EU Tuition Fees section to find out more.

Overseas Tuition Fees

Visit our Overseas Fees section to find out more.

Bursaries and Scholarships

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit our Bursaries and Scholarships section.

This programme is mapped against the Chartered Institute of Marketing (CIM) Digital Diploma in Professional Marketing providing students with the opportunity to gain a CIM qualification alongside their degree. Should you choose to undertake the additional assessments with the CIM there will be additional costs. For more information please CIM Website.

Extra costs to be borne by the student

As an institution, we seek to continually enhance the student experience and as a result additional costs may be incurred by the student on activities that will add value to their education. Where possible these costs will be kept to a minimum with additional activities being optional.

Field trips and placement costs

Field trips will be available for students, which are optional. Costs for UK and International trips will be provided at the beginning of the academic year. 

Students undertaking placements abroad will incur travel, living and possibly accommodation costs. The amount will depend upon location and current state of the UK pound. For students undertaking placements in the USA, additional visa costs will apply.

Students will be expected to pay four weeks prior to field trips taking place. Travel and visa costs for overseas placements, three months before departure.

Throughout the course of your studies you will have the opportunity to engage with a range of industry bodies. Depending on your module choice and/or programme of study accreditation to the following professional bodies is possible; 

  • Institute of Leadership and Management (ILM)
  • Chartered Institute of Marketing (CIM)