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International Sports Management (BA)

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Our Sports Management programmes focus on the recent developments in the world of local, regional, and international sport. Over the past decade we have seen significant changes in the sector, including the wealth of the Premier League, the rise of the IPL (Indian Premier League) and increases in infrastructure developments from stadia to health clubs.

The Sports Management programmes provide you with a range of skills — coaching, instructing, mentoring, management and more — to help you pursue a wide range of careers.

The programmes require you to become an independent learner with the maturity to collect information, analyse content to understand the current environment and identify key recommendations for various stakeholders. These are fundamental characteristics for employment in the sector and are developed over the course of your studies, where a lecturerguided approach is implemented at Level 4 and a student-centred learning and teaching approach is adopted in later years.

Graduates of this programme have become involved in a plethora of regional and national sports organisations.


International Sports Management (BA)
UCAS Code: 139C
Apply via UCAS

Applicants to full-time courses can apply through UCAS. Applicants to part-time courses can apply through the University.

Book an Open Day Request Information
Contact Name: Andrew Thomas

Tuition Fees 2023/24:
Home (Full-time): £9,000 per year
Overseas (Full-time): £13,500 per year

Why choose this course?

  1. This course will attract individuals who wish to work within the sports management field from a global perspective. Students will gain an understanding of global influences in sport which would also include cultural and language challenges for elite sports players and global organizations.
  2. The decision to hold the FIFA World Cup in two emerging sports markets (Russia in 2018 and Qatar in 2022) demonstrates the global growth and reach of sport. Add to this the enormous cost ($51b) of hosting the recent Winter Olympics (Sochi, 2014) and the commercialisation of Rio as a destination for global sport with the Football World Cup (2014) and the Summer Olympic Games (2016).
  3. An International Industrial Placement will also allow students to experience the benefits of working overseas or for a global organisation in the sports and entertainment industry. Previous placement students have had the opportunity to experience work-based learning in Europe, North America and many opportunities in the United Kingdom with professional sports teams and international sports providers.
  4. There are a plethora of opportunities that exist within this growing market as a direct result of building new facility infrastructure that includes many new stadiums and public, private and not for profit sporting facilities across the UK and beyond. Much of which is a direct result of global sporting competitions that include World Cups, National Championships, Commonwealth and Olympic Games. This is also mirrored within industry with an expansion in private health clubs and the low-cost gym sector.

What you will learn

Course Overview

The general focus of this pathway is to provide a flexible programme of study which allows students to develop an expansive knowledge of sports management issues and concepts within the context of the wider sports industry environment and to produce graduates with the relevant skills and abilities to enable them to make an effective contribution in the private, public and voluntary sectors of the sports, health and fitness industry.

The programme will prepare students for future sports and recreation management careers. Early career skills and knowledge will be developed through studying skill acquisition, coaching and instructing processes whilst introducing key theories and issues affecting the sports and leisure industries. The programme will be progressive building on foundation modules students will develop their management skills and knowledge through applied and fieldwork-based modules related to management from a sport perspective.

Module Topics

Year One - Level 4 (HNC, HND and BA)

  • Application of the Coaching Process (20 credits; compulsory)
  • Contemporary Challenges: Making a Difference (20 credits; compulsory; Graduate Attributes Framework module)
  • Fitness and Well-being Management (20 credits; compulsory)
  • Learning in the Digital Era (20 credits; compulsory; Graduate Attributes Framework module)
  • Sport, Physical Activity and Society (20 credits; compulsory)
  • Sporting Structures and Delivery (20 credits; compulsory).

Year Two - Level 5 (HND and BA)

  • Application of the Advanced Coaching and Mentoring Process (20 credits; compulsory)
  • Changemakers: Building your Personal Brand for Sustainable Employment (20 credits; compulsory; Graduate Attributes Framework module)
  • Changemakers: Creativity and Value Creation (20 credits; compulsory; Graduate Attributes Framework module)
  • Managing the Professional and Elite Sports Environment (20 credits; compulsory)
  • Sports Infrastructure, Design and Operation (20 credits; compulsory)
  • The Cultural Sporting World (20 credits; compulsory).

Year Three - Level 6 (BA)

  • Independent Project (40 credits; compulsory; Graduate Attributes Framework module)
  • Sports Policy, Governance and Tactical Decision Making (20 credits; compulsory)
  • Strategic Sports Event Management (20 credits; compulsory)
  • The Globalised Sports Environment (20 credits; compulsory)
  • The Sports Development Entrepreneur (20 credits; compulsory).

The course will be assessed mostly via coursework in the form of assignments, debates, presentations, blogs and the gathering of an evidence-based portfolio. Plus an element of practical assessment in the coaching and mentoring modules.

Graduate Attributes Framework

This Framework aims to develop your professional skills and competence alongside your academic subject knowledge. You’ll study up to 40 credits per level throughout your programme from the Graduate Attributes Framework.

The Graduate Attribute modules are designed to enable you to develop, and evidence, a range of career-focused skills related to your subject area. These skills include digital competency, research and project management, as well as such personal competencies as communication, creativity, self-reflection, resilience and problem-solving. 

Sport, Health and Public Services: Swansea

Alice Silva Surgy Pereira | UWTSD Sports Management

Sports Management | Tracksuit to Boardroom

Key Information

Entry Criteria

96 UCAS Points.

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds.

To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

Career Opportunities

The global and internalized world of sport and entertainment is now a leading growth industry with sports franchises, private sector companies and professional sports teams driving the growth through increasing sponsorship, media revenue and a global fan base.

This growth is allowing new graduates to develop a career within the supporting stakeholder organizations that support this continued growth.

Employment opportunities range from:

  • Administrators
  • Team Leaders
  • Managers
  • Directors
  • Sports Marketers
  • Customer Experience
  • Coaches
  • Instructors
  • Development Officers 
  • Academy Managers
  • Community Sports Development
  • Coaching Management
  • National Sporting Organisations
  • Sports/Leisure Facilities Management
  • Professional Sport Teams
  • National Governing Bodies
  • School and Club Officers
  • Health and Fitness Management
  • Sports Media
  • Leisure Attractions
  • Team Management
  • Aquatic and Recreation Management.

Some graduates will also further progress to postgraduate study or global teaching, mentoring or coaching opportunities.

Additional Costs

£150 for kit for Sports Management students and education trip.

Related Courses
Student Quotes

Jordan Gonzalez | Commonwealth and FINA World Championship National Swimmer

"Moving from Gibraltar for my education and swimming was a great experience’. ‘The course gave me the management based skills I need to become a professional within the sports industry."

Ashton Ball

"The best thing about the course for me was probably the lecturers, they gave me good information and kept us posted about everything. Great all round and friends really. I am applying to the Navy next – fitness test in a few weeks. Summarise your experience in three words: Best Time Ever!"

Bursary / Scholarship Information

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit our Bursaries and Scholarships section.