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Tourism Management (BA, DipHE)

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Tourism on Tour

The programme has a longstanding industry reputation with nearly thirty years' experience offering tourism-related programmes and industry placements.

Student’s learning will focus from the outset on developing their professional skills, management understanding and academic knowledge in order to prepare them for a successful career in the Tourism Industry. This will include studying in-depth topics relating to Guest Service Excellence, Marketing and Social Media, Ethics and Sustainability, Heritage and Attraction Management.

The students benefit from a close relationship with alumni, many of whom have highly successful careers in the industry & regularly return to network & share their experiences with current students. This is supported by close industry links including the opportunity to regularly undertake field study trips, behind the scenes industry visits and networking opportunities within the tourism industry in Wales and internationally.

During their studies, students all take part in integral paid placements within the tourism industry in Wales, the UK or overseas. This provides an important opportunity to apply theory to workplace issues and strategically discuss solutions for work-based problems in the lecture theatre, as well as professionally preparing students for their future careers.

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40 credits of this course are available through the medium of Welsh.


Tourism Management (BA)
UCAS Code: 46N9
Apply via UCAS

Tourism Management (DipHE)
Apply via UCAS

Applicants to full-time courses can apply through UCAS. Applicants to part-time courses can apply through the University.

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Contact Name: Jacqui Jones

Tuition Fees 2022/23:
Home (Full-time): £9,000 per year
Overseas (Full-time): £13,500 per year

Why choose this course?

  1. The world’s our lecture theatre — the programme utilises innovative and creative learning opportunities to enable students to regularly experience behind the scenes within the industry.
  2. The School of Tourism and Hospitality has over twenty-five years' experience delivering cutting edge professional programmes in Leisure and Tourism focusing on promoting guest service excellence and empowerment.
  3. The programme has an excellent reputation within the tourism industry resulting in regular opportunities for students to network and engage with industry leaders to support career development. Many of these contacts are graduates of the programme which are always inspiring current students.
  4. Tourism on Tour — our students are offered unrivalled placement opportunities with leading tourism organisations in Wales and worldwide enabling them to gain operational experience and develop the professional skills needed to prepare them for highly successful management careers.
  5. The industry experienced teaching team provide a friendly and supportive approach to University life which promotes close working relationships between students and tutors resulting in a positive and active learning environment.
  6. The Guardian's first choice in Wales for tourism, events and hospitality. 

What you will learn

Course Overview

This highly respected tourism programme provides students with professional industry skills and academic knowledge to help them secure a successful career within the Tourism Industry.

The programme has been developed through close consultation with tourism industry leaders, students and graduates in order to meet the needs of industry and the aspirations of students.

A strong focus on management and marketing is introduced from the start of the programme. Industry issues are critically considered to enable students to develop their learning with regard to social media, international travel operations, ethics, culture & sustainable tourism.

The cutting edge programme focuses on guest service excellence from the outset and students are encouraged to challenge industry conceptions and consider strategic management issues from both an academic and applied stance in preparation for a management career.

Students and graduates have the opportunity to apply for an excellent range of inspirational and challenging global placement opportunities. Placements are integrated within level 4 and 5 in order to enable students to develop their professional and operational skills development as well as their management understanding and academic knowledge.

Innovative and creative learning environments ensure that the programme brings the student’s learning alive. By making the World our Lecture Theatre students are able to experience behind the scenes at tourism facilities and destinations in the UK and internationally as well as engaging in networking events with industry leaders.

Module Topics

Year One – Level 4 (Cert HE, Dip HE & BA)

  • Contemporary Challenges: Making a Difference (20 credits; compulsory; Graduate Attributes Framework module)
  • Hospitality and Guest Service Management (20 credits; compulsory)
  • Learning in the Digital Era (20 credits; compulsory; Graduate Attributes Framework module)
  • Managing Tourism, Leisure and Events Organisations (20 credits; compulsory)
  • Niche Marketing and Social Media (20 credits; compulsory)
  • UK Tourism and Leisure Industry (20 credits; compulsory).

Please note that the Level 4 exit award is titled: Certificate of Higher Education Travel, Tourism and Leisure Management.

Year Two – Level 5 (Dip HE & BA)

  • Changemakers: Building your Personal Brand for Sustainable Employment (20 credits; compulsory; Graduate Attributes Framework module)
  • Changemakers: Creativity and Value Creation (20 credits; compulsory; Graduate Attributes Framework module)
  • International Travel Operations (20 credits; compulsory)
  • Operations Management for Tourism, Leisure and Events (20 credits; compulsory)
  • Professional Placement and Enterprise Project for Tourism, Events and Leisure (20 credits; compulsory)
  • Sustainable Global Tourism (20 credits; compulsory).

Year Three – Level 6 (BA)

  • Crisis Management for Responsible Tourism and Events (20 credits; compulsory)
  • Festivals, Conventions and Events (20 credits; compulsory)
  • Heritage and Leisure Attraction Management (20 credits; compulsory)
  • Independent Project (40 credits; compulsory; Graduate Attributes Framework module)
  • Strategic Tourism, Events and Leisure Management (20 credits; compulsory).

The programme will be assessed through a structured mix of practical assessments, placements, case studies, management reports, presentations, essays, travel reviews, DVD/videos, travel blogs, feasibility studies, projects, bid pitches and the opportunity to plan, organise and assess travel and tourism trips & experiences.

Assessments will wherever possible be designed to develop professional skills as well as developing critical thinking, leadership, management, guest service and teamwork in preparation for industry careers. The programme does NOT include examinations.

Graduate Attributes Framework

This Framework aims to develop your professional skills and competence alongside your academic subject knowledge. You’ll study up to 40 credits per level throughout your programme from the Graduate Attributes Framework.

The Graduate Attribute modules are designed to enable you to develop, and evidence, a range of career-focused skills related to your subject area. These skills include digital competency, research and project management, as well as such personal competencies as communication, creativity, self-reflection, resilience and problem-solving. 

Related Links

#TourismOnTour Malaysia & Singapore

Going Places Together with Qatar Airways, Cardiff Airport & the University of Malaya Wales.

At UWTSD Tourism in Swansea, we make the World your lecture theatre. To discover more watch this short video taster of the International Tourism Educational Tour which brings the student’s learning alive & see the world like never before.

Swansea Business Campus

Key Information

Entry Criteria

88 UCAS points (BA) | 44 UCAS points (DipHE)

Grades are important however offers are not based solely on academic results. We are interested in creative and dedicated people who demonstrate a strong commitment to International Travel and Tourism as well as those with significant relevant work experience. To assess the suitability of a potential student we. May arrange interviews for you to share with us your skills, achievement and life experiences.

Career Opportunities

The programme focuses on industry opportunities, internships and graduate placement support empowers students to gear their studies to their own career ambitions and personal circumstances.

The constant behind the scenes visits and interaction with employers focus on guest service and professional employability skills providing students with the opportunity to realise their career potential through their studies.

On graduating students from this programme have been highly successful in securing a range of operational and management positions within the Tourism Industry in Wales or further afield.

Future career pathways may include

Tourism Management – Attractions, Heritage,  Hotels, Events, Conventions, Festivals, Tourist Boards

Previous examples of graduate careers include a range of management positions with British Tourism Authority, London Eye, Mary Rose Trust, Merlin Entertainment, Oakwood Park, PGL Activity Holidays, Raithwaite Hall Estate, Science Museum, St Brides Spa Hotel, Retreats Group, Rockley Watersports UK, Visit Wales.

Additional Costs

Visit our Scholarships and Bursaries section to find out more as this may be used to support funding for field trips and placements.

Optional additional costs for Field Trips:

These are made available for students which are either subsidised, optional or part of an optional module of study. All compulsory field trips are paid for.
Costs for UK trips that are optional vary from £5 to up to £100 for a residential trip. 

The optional European Field Study Tour (Level 4) which is subsidised and part of an optional module is £500 and includes train travel across Europe, accommodation in the destinations normally in Paris and Switzerland, entry to attractions and some meals. Payment can be made in instalments equating to about £10 per week, £50 per month or block payments over a one year period.

The costs for the Faculty Educational Tour which is optional and part of an optional module is up to £1,000 for a 10 day trip to Malaysia normally via Doha and flying back from Singapore staying in 5 star hotels in Kuala Lumpur and Penang and including flights, bed and breakfast, main excursions and travel. This trip can be paid for over a 1 to 2 year period with monthly or block payments equating to about £10 per week. 

Added value of field trips:

Field Trips with behind the scenes tours, guest speakers and research opportunities bring the students learning alive and allow them to network with industry and develop career opportunities as well as giving them the opportunity to experience the venues and tourism industry.

Taith Funding

Taith Funding may be available to support field study trips which are linked to academic studies and cultural learning and may include Aspen, Colorado or Florida as well as other possible destinations including Slovenia and Malta.

Optional additional costs for Placement:

Students electing to go on certain placements to the USA or other destinations will be required to pay for their flights and visas. These are paid placements but the visa costs are paid by the students in advance. Current fees advertised for Summer Work and Travel Programme Visas in USA are £630 which includes insurance cover. Visa costs for a J1 visa for 12 months in US are currently advertised as £1425 and include Insurance. These prices are not controlled by the University and are subject to change by the Visa Sponsors and US Govt. Students working for certain organisations in destinations in the US and other locations will also be required to pay their own travel costs for some placements however these costs are again optional as there are other placements available where travel costs are paid. 

Please note that going to the USA on placement is optional and therefore these are optional costs.

Added Value:

International placements in USA offer the students opportunity to work for some of the worlds leading organisations. This provides them with excellent opportunities for learning and developing their professional guest service skills to prepare them for future management careers. During their placements they will be earning monies to cover the visa costs and travel costs, however, it must be noted that these placements are optional and the students can select paid placements in other destinations where there are no up front costs.

Bursary / Scholarship Information

Career development bursaries of up to £1,000 are available for students to support placements, internships and events volunteering.  Students may also be eligible to apply for the Discover Project to support International Mobility to support short International Placement Experiences.

Visit our Scholarships and Bursaries section to find out more.

Study Abroad Opportunities

The programme includes the opportunity to undertake integrated international placements during level 4, 5 and 6 in order to gain specialist industry experience and to develop the students professional skills


Visit our Swansea Accommodation section to find out more.