MBA Marketing

This programme provides you with the academic and practical skills necessary to develop and reflect on high level marketing management skills and competences which will be applicable across a wide range of situations, sectors and organizations.

You will also learn the techniques and skills needed to conduct advanced research into a variety of marketing management issues whilst focusing on the interrelationship of marketing management and organisational performance. Digital marketing and international marketing will come under the spotlight, leaving you well-positioned to take advantage of market demand for professionals specialising in these areas.


Once you have decided that you would like to study this programme, you will need to apply by submitting an application directly to the University.

Visit the UWTSD Birmingham's apply section to find out more. You can also apply using the link below.

Apply Now
Institution Code: T80

Tuition Fees 2023/24:
Home: £7,800
Overseas: £15,000

Why choose this course?

  • Develop the key leadership and management skills and knowledge you need to progress in your career.
  • Work with friendly, experienced, practice-led tutors who will guide you through every step of the process.
  • Learn from guest speakers from the business world and take part in competitions and other activities. 
  • Enjoy a personalised learning experience structured and enlivened by a range of educational technologies and techniques.
  • Get to grips with digital and international marketing techniques and strategies. 

What you will learn

Course Overview

This course is available to Home and International applicants.

This qualification has been designed in response to market demand for graduates with both transferable skills and with the capacity to meet the challenge of shifts in business ecosystems, working patterns, major developments in information technology, and big data. While the first part of the course prepares you with a broad knowledge of fields including finance, human resources and strategic management, you will move on to studying specialist modules that will introduce you to a range of new technologies and concepts. 

You will study theory, but also have many chances to apply your own knowledge gained from practical experience. Our students come from diverse backgrounds:  this MBA can adapt to your needs and interests whether you have experience of management in large companies or of working in a small business. 

*Please note that due to student cohort sizes, the University may request that you choose an alternative pathway.

Module Topics

The MBA Marketing programme will equip students with general business management knowledge as well as specialist marketing skills to enable them to excel in their chosen field.

Part 1

Compulsory modules:

  • Financial Management (20 credits, compulsory)
    • Upon the successful completion of the Financial Management module, the student should be able to demonstrate the ability to:
    • research, apply and evaluate a variety of financial assessment techniques for application to a case study
    • research, evaluate and critically discuss various issues and theoretical frameworks used in the management and control of financial resources.
  • Human Capital Management (20 credits, compulsory)
    • Upon the successful completion of the Human Capital Management module, the student should be able to:
    • critically review and appraise current research and advanced scholarship so to enable them to evaluate managerial and business environments
    • demonstrate a systematic understanding of current issues in Human Capital Management within a variety of organisations so to enable them to manage effectively the design and implementation of fair, efficient and effective policies and procedures that serve to deliver upon the strategic aims of the organisation.
  • Marketing Management (20 credits, compulsory)
    • Upon the successful completion of the Marketing Management module, the student should be able to:
    • critically appraise key marketing activities and the contribution of the marketing department to the organisation
    • anticipate and critically evaluate future developments in the field of marketing especially through technology.
  • Strategic Management (20 credits, compulsory)
    • Upon the successful completion of the Strategic Management module, the student should be able to demonstrate the ability to:
    • synthesise the relationship between the external context of an organisation and its internal context and their impact on its strategies
    • critically evaluate competitive and development strategies, in the context of contemporary strategic management issues
      assess the factors that must be considered in strategy implementation.

Specialist modules:

  • International Marketing: Principles and Practices (20 credits, compulsory) 
    • Upon the successful completion of the International Marketing: Principles and Practices module, the student should be able to demonstrate the ability to:
    • critically compare and contrast the impact of cultural differences and similarities between nations in a marketing context
    • identify and critically reflect on the contemporary ethical and practical frameworks of marketing within a global context.
  • Digital Marketing (20 credits, compulsory)
    • Upon the successful completion of the Digital Marketing module, the student should be able to demonstrate the ability to:
    • appraise the digital impact on each element of the marketing mix and the range of different e-marketing tools available to marketers through digital marketing techniques
    • critically evaluate contemporary digital and e-issues affecting customers, intermediaries and marketers.

Part 2

  • Dissertation, OR Integrated Case Study, OR Business Development Proposal

Modules are assessed by coursework. This may take various forms, work-based projects, small research projects, presentations, case study analysis and the final research project/dissertation. Students who are not currently in employment may be able to base their projects on case studies.

Key Information

Entry Criteria

This programme is available to Home and International applicants.

Normally, the possession of a minimum of a 2:2 UK first degree or an equivalent international qualification recognised by UK ENIC or work experience of five years at a senior managerial level instead of first degree.

English language proficiency at or exceeding an average IELTS score of 6.0 (or equivalent in any other approved test), with no score less than 5.5 in any components of the test.

Normally work experience of two years or more at a managerial or supervisory level is expected.

Career Opportunities

This MBA is aimed at students who may aspire to a career or role in positions such as marketing manager, brand manager, market research analyst, and new product manager in the UK or overseas.

Those with strong financial skills could seek a career in strategic or market-related planning, whilst there may also be opportunities as sales manager, advertising manager, public relations director, and marketing communications manager.

Marketing and advertising agencies often have opportunities for marketing MBAs in advertising, direct marketing, and communications specialisation, and consulting firms also hire them as new market developers, strategists, and customer segmentation specialists.

Additional Costs

There will be no mandatory additional costs to study beyond the payment of tuition. Students should be prepared to incur the basic costs associated with studying, such as transport and any on-campus purchases, including printing, coffees, snacks or other sundry items.

Many students also choose to invest in study support tools such as laptops, tablets, and/or software over the course of their studies. Any activities related to study or student life which bear a cost beyond tuition will be optional, and the expense shall be clearly communicated to students at the time of registration.

Bursary / Scholarship Information

You may be eligible for funding to help support your study.  To find out about scholarships, bursaries and other funding opportunities that are available please visit our Scholarships and Bursaries section.

Further Information

Please contact if you have any questions about the University or about this course in particular. You may also find our Frequently Asked Questions (FAQs) page helpful.