Diploma in Professional Marketing
UWTSD is an official study centre for Chartered Institute of Marketing programmes. The Professional Diploma programme is a Level 6 course that is ideal for professionals that are working in an operational, supervisory or management role and who wish to develop their marketing knowledge and skills.
The programme is comprised of 2 compulsory modules followed by a further module of your choice:
Strategic Marketing - The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
Mastering Metrics - With an understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.
Optional modules (These are not always both offered, availability depends on viability)
Driving Innovation - To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage
Digital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.
Classes are taught on evenings and weekends, with intakes in February, May and September.
To apply, complete an application form found on the How to apply pages and email it along with a copy of your ID and any other supporting documentation to firstname.lastname@example.org
A combination exams, assignments and a portfolio.
One or more of the following is required to gain entry onto this qualification:
Professional Certificate in Marketing or Certificate in Professional Marketing
Any relevant Level 4 qualification
Foundation Degree in Business with Marketing
Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits in Master's degrees)
Professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto Level 6
- Annual Membership payable directly to the CIM - £60
- Assessment fees payable directly to the CIM - £555
Successful completion of the course will give you a recognised Chartered Institute of Marketing award.