Antonio B. Espinosa-Ramírez, Ana C. Parras, Silvia Liñares & Jonathan McGregor

Teaching innovation in the Communication field in university level education: the case of the Cuatro Círculos platform.

Antonio B. Espinosa-Ramírez, Ana C. Parras, Silvia Liñares & Jonathan McGregor

Escuela Superior de Comunicación y Marketing (ESCO), Calle San Antón, 73 – 18005, Granada, Spain. 

Summary

The integration of new technologies in society has brought about substantial change. The subsequent Cultural Revolution stemming from this has in turn caused profound change in both professional and business fields, as well as in education. It is, therefore, of vital importance that these changes be reflected in the university education system. The roles of teacher and student have changed significantly, as have the tools upon which educational processes are developed. In the case of studies in Communication, Advertising and Marketing, these changes have been very significant and now require traditional learning channels to be improved. On these grounds, we shall present an innovative teaching project: a virtual space in which professional and educational environments are combined, and in which students play a key role.

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