Events and International Festivals Management (Full-time) (BA Hons)
Our Events and International Festivals Management degree provides a challenging academic experience designed to develop your academic skills and provide you with practical event management experience.
The Events and International Festivals Management programme aims to provide you with a range of exciting opportunities to develop your academic knowledge, professional talents and industry skills to boost your employability. Focusing on Festivals, Sports Events, Meetings, Conference and Weddings, our course will develop your managerial understanding and the ability to work creatively and innovatively in order to contribute effectively to the events sector.
The programme covers a wide range of topics, including the impacts of Events and Festivals and legacies. In addition, you will critically consider stakeholder engagement, event operations, legacy planning, scoping. funding and marketing in order to be able to effectively manage events. You will develop knowledge and understanding of the dynamic nature of the global events industry, strategies, destinations and issues relating to sustainability.
100% course work with innovative industry and events-based assessments and no exams.
Course details
- On-campus
- Full-time
- English
Tuition Fees 2023/24 and 24/25
Home (Full-time): £9,000 per year
Overseas (Full-time): £13,500 per year
Why choose this course?
What you will learn
Events and Festivals have become a prevalent force for economic and socio-cultural development strategies for cities and destinations as well as a means to enhance business goals, resulting in a continual need for events graduates who understand the structure and functions of the industry including the importance of hospitality and guest service. This will be supported by a strong focus on management learning and the role of marketing and social media within the events sector.
As the programme develops students will focus on applying academic theories to real-life events case studies. This will include planning and managing live events as well as developing operational management knowledge and understanding both in the classroom and through behind the scenes events visits, paid events management placements and a range of volunteering opportunities.
Finally, the course will allow students to develop their strategic understanding of the events industry and develop specialisms in Sports Events, Festivals, Meetings, Incentives, Conventions and Banquets. In line with the dynamic nature of the events industry, the course embeds creativity, essential skills and an entrepreneurial mindset to produce graduates who are ready for a diverse range of careers opportunities throughout the events sector.
Where possible students will be offered the opportunities to engage in projects, events and UK based educational experiences designed to help support their academic learning and develop their industry appreciation. There may be additional charges.
Students will also be provided with the opportunity to meet virtually with global industry leaders and graduates to discuss topical issues as well as taking part in behind-the-scenes digital or live industry visits.
Through their studies and extra curricula learning students will be enabled to undertake additional opportunities for industry based training and skills qualifications relating to their studies. This may include ABTA training certificates along with Hospitality and Events Award, including Wines and Spirits Training for which there may be an additional charge.
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Course Page Disclaimer
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We listen to student feedback and insights from industry and from professionals to ensure that course content is high-quality and up-to-date, and that it offers the best possible preparation for your future career or study goals.
For this reason, there might be modifications to the content of your course over time, to keep up to date with changes in the subject area or in the sector. If a module is no longer running, we’ll make sure to keep you informed, and work with you to choose a different suitable module.
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Staff
Our People
You will be taught and supported by a wide range of professional staff and teams here to help you get the university experience you are looking for. Our teaching staff were ranked 2nd in Wales for assessments and feedback (NSS 2023) meaning the comments you get back from your work will help you learn. Our commitment to your learning has seen our students place us as Top 10 in the UK for Lecturers and Teaching Quality. Find out more about our academic staff who teach across our courses.
Accommodation
Swansea Accommodation
Swansea has a huge student population, and the variety of accommodation available will leave you feeling spoilt for choice. Various purpose-built student accommodation providers provide accommodation in Swansea, and the accommodation team can guide you through your options. It will offer ongoing support throughout your time as a UWTSD student.
Further information
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88 UCAS Points (BA) | 44 UCAS Points (DipHE) | 36 UCAS Points (CertHE)
Other equivalent qualifications are accepted and the admissions panel will consider each application on an individual basis. Please note also that our offers are not based solely on your academic achievements; we take into account your full range of skills, experience and attainments when considering your application.
The degree welcomes applicants who have previously studied business for a natural progression. Those who have studied other subject areas will transfer well. Those with work experience, but few formal qualifications, may also join the programme. A-Level and Edexcel awards, as well as a range of other certificates at this level from UK, EU and International bodies, are respected.
Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area, and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.
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The programme will be assessed through a structured mix of practical assessments, events, placements, case studies, audits, training exercises, management reports, presentations, essays, event reviews, DVD/videos, vlogs/ blogs, feasibility studies, projects, bid pitches and the opportunity to plan, organise and assess event tours and experiences.
Assessments will wherever possible be designed to develop professional skills as well as developing critical thinking, leadership, events management, guest service and teamwork in preparation for careers in the events . There will be NO examinations on this course.
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Our students have access to a diverse range of equipment and resources, which in most cases are sufficient to complete their programme of study. We provide the basic materials necessary for students to undertake their modules.
However, hospitality, leisure and tourism students will likely incur some additional costs associated with field trips. Year to year these costs vary from £25 at level 4, to £500 at level 5 and up to £1,000 at level 6 however these are all subsidised.
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Career development bursaries of up to £1,000 are available for students to support placements, internships and events volunteering. Students may also be eligible to apply for the Discover Project to support International Mobility to support short International Placement Experiences
Visit our Scholarships and Bursaries section to find out more.
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- Event Manager
- Event Director
- Festival Manager
- Event Safety
- Marketing Manager
- PR Manager
- Sports event and venue manager
- Project manager
- Weddings co-ordinator