Term 1: Foundation (60 credits)
The International Business of Design
This module enables students to appraise and evaluate both contemporary and key historical design-related businesses.
Students will benefit from guest lectures and network opportunities with design agencies and practitioners. The module is intended to help the development of entrepreneurial, business initiation, management and funding skills in addition to contextualising the design business land-scape.
The Design Technology module develops competency with industry standard design tools, including the Adobe Creative Suite and website building applications in a workshop environment.
Students will engage with live design briefs to encourage time management and best practice.
The module provides a critical evaluation and analysis of historical and contemporary designers, and their relationship with the social, political, economic and technological landscape.
The module will also focus on the sociological and psychological aspects of visual communication and key design principles and ideas. Creative Design Theory will be delivered using cases studies, guest lectures, workshops and multimedia resources.
Term 2: Development (60 credits)
This module of study looks at the skills required to create, manage and evaluate marketing campaigns on and offline. Students will appraise essential marketing principles and critique their application within industry.
The module also provides students with a range of digital tools required to deliver cutting-edge campaigns and an awareness of project and financial management. The module will include lectures and workshops run by industry practitioners.
Building on Design Technology, this module encourages students to explore new relationships between established design tools, technology and the physical world with an enterprising ‘hacker’ approach.
In a design workshop environment, skills in coding and making will be taught with a focus on the interaction with the design’s intended audience.
Students will complete an industry placement or internship relating to their area of interest or specialism. The placement will enable the students to examine contemporary working practices, business set-up and strategy in addition to expanding their network of contacts and personal portfolio of work. The industry placement is intended to assist the student’s development of a major design project.
Term 3: Creation (60 credits)
Creative Design Project
Drawing on the creative, technical, business and soft skills developed during the programme of study, students will produce a Creative Design Project.
This autonomous module will encompass the final term of study. Students will receive personal supervision and mentorship and be encouraged to collaborate with both the Tileyard and wider creative community to produce a substantial, inspired work.