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Music Business (MA)



The MA Music Business is the perfect opportunity to immerse yourself in the largest independent music community in the world, learning and practising the mechanics and strategies of labels, publishers, managers, agents, promoters, event organisers and new media entrepreneurs through first-hand case studies taught by industry practitioners based at Tileyard.

The MA programme features:

  • small class sizes
  • 1-2-1 academic and pastoral tutorials
  • 1-2-1 industry mentoring sessions
  • termly songwriting camps for those who write or produce
  • a music business camp in the final term
  • regular playbacks and A&R surgeries

All students are matched with a professional music practitioner for 1-2-1 mentoring sessions during their second and final terms, ensuring continued professional feedback and a strengthening of pathways to employment. Alumni also receive regular live commercial briefs, discounts on products and events and can annually pitch any commercial projects to the Tileyard Investment Fund.

Tileyard is home to more than 110 professional recording studios and 250 music and entertainment businesses including Apple Music, Beats One, Spitfire Audio, Arturia, A&G Songs, Believe Digital, Focusrite, Pioneer DJ, Ella Eyre, Joel Corry, Good Soldier, The Prodigy, Pendulum, Noel Gallagher, Martyn Ware, Goetz Botzenhardt, Jon Kelly, Paul Whalley, Tom Fuller, Dru Masters and many more.


Book an Open Day Request Information
Tuition Fees 2021/22:
£11,300

Why choose this course

  • Learn in the largest independent music community in the world
  • Receive an industry mentor through terms 2 and 3
  • Invites to additional music industry masterclasses and networking events
  • Study in the heart of London’s new creative quarter
  • Study among 1200 creative professionals

What you will learn

Course Overview

Our 1-2-1 industry mentoring sessions ensure continued professional feedback and a strengthening of pathways to employment while students also benefit from regular industry networking events, professional masterclasses, industry playbacks, work-based learning opportunities and the unrivalled social network at Tileyard.

Alumni receive regular live commercial briefs, discounts on products and events and can annually pitch any commercial projects to the Tileyard Investment Fund.

"Be inspired and connect with international hitmakers, artists and businesses."
Nick Keynes, Managing Director, Tileyard London

Module Topics

Term 1: Foundation (60 credits)

Entrepreneurship

20 credits / 40 hours tuition Assessment: Report.
The module provides students with a comprehensive and detailed foundation of managerial economics enhanced with lectures on the economics of global commercial entertainment. This module includes mapping and evaluation of current sources, routes and methods to financing creative projects.

Legal and Business Affairs

20 credits / 40 hours tuition Assessment: Case Study, Essay.
A module providing a detailed analysis of contracts, negotiation points and new business development strategies in the music and entertainment sectors, from a legal perspective. The module analyses current contracts for recording, publishing, management, live event, touring, festivals, new technology, IP licensing and start up business and creates a forum for discussion on strategies for deal brokering, negotiation and conflict resolution.

Creative Music Management

20 credits / 40 hours tuition Assessment: Portfolio, Reflective Summary.
The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents. Students have an opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music artist of your choosing, competing to win a small promotional budget supplied by Tileyard. Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.


Term 2: Development (60 credits)

New Technology in Music and Entertainment

20 credits / 40 hours tuition Assessment: Essay, Presentation This module explores and analyses the impact of new technology on the music and entertainment industries. This includes breaking down the components of the digital world, mapping key stakeholders and analysing start-up companies, platforms, applications and new technologies following the food chain of creation, production, distribution, marketing and sales. Case studies of start-up companies developing and adapting new technology for the music industry will be included alongside a new tech accelerator programme.

Entertainment Marketing

20 credits / 40 hours tuition Assessment: Report, Presentation The module provides a critical evaluation and analysis of the principals and practices of marketing, both physical and digital, with specific reference to entertainment, youth, media and campaign driven marketing case studies. It will focus on the sociological, psychological and consumer behavioural dynamics inherent in branding, promotion and the communication of perceived value. New Technology in Music and Creative Entertainment.

Live Event Management

20 credits / 40 hours tuition Assessment: Portfolio A compact module providing a critical analysis and evaluation of the mechanics, income streams and associated costs of the live music, culture and event industry. The module will focus on managing individual live music concerts, UK and international touring, festivals, corporate and brand sponsored events, merchandising and the impact of digital technologies. Students will hear first-hand accounts of case studies from recent and current artists and other music professionals. A practical assessment will challenge students to host a live music event on site at Tileyard Studios.

Industry Placement

FORMATIVE: Students will research companies, prepare CVs and covering letters and interview for a voluntary industry placement within a creative music company based at Tileyard Studios. The placement will enable the students to examine contemporary working practices, business set-up and strategy in addition to expanding their network of contacts and personal portfolio of work.


Term 3: Creation (60 credits)

Creative Business Project

60 credits / 30 hours tuition Assessment: Report (12,000 words), Presentation This module provides the student with an opportunity to consolidate their learning into a business plan and investor presentation for a new product, service, or creative campaign. Initial classes will introduce the project and develop research skills. Deliverables include a full business plan, market research analysis, financials, any legal or IP ownership status, any prototypes or demo products or platforms, business team, timeline for deliverables, investor pitch and associated presentation. In addition to handing in their assessments for marking, students present their business case live to the Tileyard Studios investment fund.

Assessment

Coursework will include submissions in the form of:

  • Written essays, reflective accounts and reports
  • Audio artefacts
  • Video presentations

Tileyard Education Links

Key Information

Staff
Entry Criteria

A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution. Mature students with at least 3 years industry experience are also welcome to apply.

Applicants who do not fully satisfy the general criteria will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme at the required standard. Eligibility will be determined by means of an interview. Applicants who have been taught and assessed in languages other than English should have the English language equivalent to IELTS 6.0.

Currently, this course is open to UK and EU students, and any international students not on Tier 4 visas.

Additional Costs

Any additional software or hardware music equipment you might want to purchase, but all equipment is provided at Tileyard Education's facilities.

Bursary / Scholarship Information

You may be eligible for funding to help support your study.  To find out about scholarships, bursaries and other funding opportunities that are available please visit our Scholarships and Bursaries section.

Students accepted onto the Music Business (MA) course can apply for a UK Government Postgraduate Master’s Loan.