The key purpose of the assessment scheme is to enable students to demonstrate individually that they have met the aims of the programmes and achieved the learning outcomes at the standard required for the level of study. Assessment will also be used to provide feedback to students to assist in subsequent learning.
Thus, the assessment requirements will be to support the fulfilment of the programme aims and learning outcomes. In particular, the assessment should enable theory to inform practice, with students demonstrating intellectual rigour and reflecting critically on their own experiences, where relevant. The overall assessment package will develop an independent learning culture and ensure that all the learning outcomes have been addressed individually. The strategy aims to reflect the varied backgrounds of the participants and the characteristics of each module.
The assessment strategy follows the ethos of the programme aims, learning outcomes and learning/teaching strategy. All assessment seeks to test knowledge and application of generic and specialist concepts. The applied nature of the programme requires extensive use of contextual material for learning and assessment during their engagement in the programme. The student skills needed for such applications will be developed early in the programme.
Each module will be assessed summatively through a range of individual assessment tasks. but formative methods are also used. Formative assessment is carried out through practical exercises that are undertaken and discussed in class, role-plays, negotiations, presentations by students and the sessions devoted to reviewing exams after these have been marked.
A range of summative assessment methods will be employed, i.e., assessment expressed in marks that count towards the calculation of the final mark. Examinations are used primarily to test knowledge and understanding. Coursework and practical assessments tend to focus on the development of cognitive, practical, and key skills. Such methods are highly appropriate to the nature of the business discipline as they facilitate authentic, workplace relevant assessment and practice. Coursework and practical’s will be set in a variety of formats. These include:
- Research projects
- Business game simulations
- Creation of an online digital marketing platform.