Press Releases 2016

UWTSD Professor makes the 2016 Maserati 100 list


Andy Penaluna, a professor of Creative Entrepreneurship at the University of Wales Trinity Saint David (UWTSD) has once again been recognised for his work in developing the business leaders of the future by being included on the prestigious Maserati 100 list. 

Luxury Italian car manufacturer, Maserati, and the Centre for Entrepreneurs (CFE) announced in last weekend’s Sunday Times (21.02.16) the second ‘Maserati 100’ index; a definitive list of Britain’s most successful philanthropists, investors, mentors and advisors, and ascending entrepreneurs, who are today supporting the next generation of up and coming business talent.

Those who made the index will be honoured at a special event hosted by Maserati at London’s Mayfair Hotel this Thursday (25.02.16).

The final list was curated by a panel of experts from the Centre for Entrepreneurs, including its founder, Luke Johnson. The former Chairman of Channel 4 Television and Pizza Express commented on the 2016 list saying; “Entrepreneurs have long been celebrated for their role as job creators - indeed UK entrepreneurs added 700,000 net new jobs in 2014-15 - but their deep commitment to helping others often goes unnoticed. The Maserati 100 exemplifies the economic and social value of entrepreneurs; growing the economy, creating jobs and helping the next generation do the same.”

Those named ranged from 19 to 90 years in age, as such the list features a high calibre of diverse and vibrant British entrepreneurs, who not only help contribute to the growing UK economy, but also provide much needed support to tomorrow’s business leaders.

Professor Andy Penaluna – the only Welsh educator on the list - has taught and mentored thousands of young creative entrepreneurs since he started teaching his students enterprise skills in Swansea in 1987.  He has also led on the development of enterprise education at an international level, advising the Welsh and UK governments, the European Commission and the United Nations - helping educate the educators to create a new generation of entrepreneurs.

“Being included on the list with such esteemed business leaders is a great honour – it was also a lovely surprise.” says Andy.

“This means a lot to me as it demonstrates that what I’m doing is approved, and supported, by the business world.  Even though around 50% of those on the list are based in London, it’s great to see mentors from across the UK being recognised for their work.

“I did my first session with students in 1987 on how to be business savvy.  I was a lecturer in Art and Design and wanted to see creative people become more business minded.  Those students I taught in turn helped me by passing on their stories and guiding us toward more meaningful types of study, ones that are relevant to the world of work and enterprise.

“Nearly thirty years later, my ethos is still the same – to encourage young people to developing creative and innovative thinking in business contexts,” continues Andy, who as well holding a professorial role is Director of the University’s International Institute for Creative Entrepreneurial Development (IICED).

Andy is no stranger to receiving accolades and awards for his work with young people.  Last year, Professor Penaluna was recognised for his UK-wide contribution to business and enterprise skills by being awarded the Queen’s Award for Enterprise Promotion.

The Queen’s Award for Enterprise Promotion is presented to people who have played an outstanding role in promoting enterprise skills and attitudes, an accolade Andy received only six months after winning the Institute of Enterprise and Entrepreneurs and the Small Firms Enterprise Development Initiative Enterprise Educators Award at the House of Lords.

Professor Penaluna’s dedication to furthering enterprise in education has seen him working closely with Welsh and UK Governments and advising the European Commission and the United Nations Conference for Trade and Development on enterprise education policy. He co-authored an All Party Government report recently calling for better entrepreneurial skills at all levels of education from primary school through to retirement – the first of its kind.

Andy has also made enterprise a valuable and significant part of the educational curriculum with UWTSD being the first University in the UK to offer a fully validated PGCE/PCET teacher training module in entrepreneurship education. 

Teaching the teachers and developing ‘constructively aligned’ assessment strategies for enterprise and entrepreneurship education are high on Andy’s agenda. He therefore helped to lead a Welsh Consortia of Universities and colleges to develop what is believed to be the UK’s first fully University accredited M Level module in Initial Teacher Training for enterprise educators.

UWTSD has taken a global lead on innovation, enterprise and entrepreneurship education. It has challenged many theories of business education and informed the international entrepreneurial community on approaches for engaging and enhancing creativity in an enterprise context. The University has spearheaded international efforts to find new ways of supporting students and to equip them for the 21st century working environment, where flexibility and adaptability will be key skills.

As a result of its work in this field, UWTSD has become one of the best higher education institutions in the country for producing successful graduate start-up businesses.

“UWTSD is a special place to work as it has embraced this thinking and included it in its teacher training courses, so that learning to be enterprising becomes an integral part of teaching in Wales and beyond,” says Andy Penaluna. 

“The United Nations’ Chief of Entrepreneurship, Fiorina Mugione, also recognises the University’s contribution and recently chose UWTSD to support the UN’s Empretec programme, a programme which inspires entrepreneurs in developing countries and countries with economies in transition,” he continues.

‘The Maserati 100’ search was launched at the end of last year and invited members of the business community to nominate the individuals who they felt should be recognised for their support of the next generation of entrepreneurs.

The full Maserati 100 list can be found on a dedicated website:  

Note to Editor

  • For further information, please contact Sian-Elin Davies by emailing / 01267 676908 / 07449 998476
  • Andy Penaluna is Professor of Creative Entrepreneurship at the University of Wales Trinity Saint David and is Director of the University’s International Institute for Creative Entrepreneurial Development (IICED).
  • IICED, based at UWTSD in Swansea, is an international focal point which brings together a distinguished group of international experts in entrepreneurial education to engage in high-level discussions and to consider global perspectives that can impact, or have impacted, on policy-making. The Institute’s aim is to inform international best practice in enterprise, entrepreneurship and entrepreneurial teaching, learning and evaluation.
  • Prof Penaluna set up the UK Higher Education Academy’s Special Interest Group in Entrepreneurial Learning, a group dedicated to meeting the challenges of enterprise education, and in 2010-11 the 70+ University network Enterprise Educators UK elected him to Chair their network. He is now an Executive Director with a remit to develop international dialogues.
  • In addition, Prof Penaluna chairs the UK’s Quality Assurance Agency’s Graduate Enterprise and Entrepreneurship Group, a team that has put together expert guidance for all UK University educators.
    • As well as his professorial role at the University of Wales Trinity Saint David, Andy Penaluna is also Research Director of the Centre for Creative Entrepreneurship; a distinguished visiting Professor at the American University in Cairo and an Innovation Fellow of the Royal College of Art.‌
    • About Maserati: Officine Alfieri Maserati was founded on December 1, 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Every Maserati is like a work of art, its perfection expressing the marque’s proud history. This year, celebrating over 100 years of unmistakable styling and technological innovation, Maserati is a company in rapid expansion. With presence in 65 markets worldwide, its role is clearly confirmed as an international ambassador of Italian excellence. This excellence is conveyed every day with passion through products of outstanding performance seen in the GranTurismo, GranCabrio and the new Quattroporte and Ghibli.  For more information on Maserati, visit:   
    • About Centre for Entrepreneurs

The Centre for Entrepreneurs think tank promotes the role of entrepreneurs in creating economic growth and social well-being. It is an independent non-profit organisation chaired by serial entrepreneur and Sunday Times columnist Luke Johnson and housed within the Legatum Institute – a non-partisan think tank best known for its annual Prosperity Index. The Centre is home to the national enterprise campaign, StartUp Britain.   For more information on the Centre for Entrepreneurs, visit: