Business ideas competition held at UWTSD's Carmarthen Business School


As part of the University’s activities for Global Entrepreneurship Week (GEW) UWTSD Carmarthen Business School held a special 'Rethinking Business Challenge' this week.

Business Ideas Competition

Students from the Carmarthen Business School were invited to submit their ideas - from developing not-for-profit social enterprises, eco-friendly inventions, lifestyle businesses or simply new ways of doing old business.  Five students reached the competition final with Jordan Coller securing the top prize for his smart phone app that regulates appropriate use of mobile technologies for children and young people to encourage social interaction. 

On the judging panel was Cllr Alun Lenny (Carmarthen Town Mayor), Jenny Fox (Carmarthen Town Council Community Development and Events officer), John Nash (Centre Manager St Catherine’s Walk, Carmarthen), Paul Griffiths (Project Manager XCEL Bowl Carmarthen) and Sharon Bowen (Director of Carmarthen based Social Enterprise ‘The Costume Emporium’).  During the afternoon a presentation was also given outlining the plans and focus on Sustainability at Carmarthen Business School.

Global Entrepreneurship Week is a celebration of the innovators and job creators who launch start-ups that bring ideas to life, drive economic growth and expand human welfare. During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators.  These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities

Business Ideas Competition 1

The event was organised by Jessica Shore, graduate of Carmarthen Business School who is currently a student lecturer within the school. Jessica commented “I am absolutely delighted with the thought that has gone into the sustainable business ideas for the challenge, the students delivered interesting and thought provoking ideas, any of which would contribute to sustainable regional growth. I was absolutely delighted that the judges agreed to support the event as they represent a wide range of interests within the community.”

Programme Director for Carmarthen Business School’s innovative sustainable business portfolio is Dr Louise Emanuel.  She said:

"At Carmarthen Business School we want to encourage our students to take the next step to become entrepreneurs and have the confidence to develop business ideas which benefit the region.  Global Entrepreneurship Week inspires people everywhere through local, national and global activities designed to help them take the next step in their entrepreneurial journey and that is what our Re-thinking Business Challenge was all about.

It was a wonderful event and we saw some excellent business ideas being shared with the audience and the judging panel.   The judges were in agreement that all finalists presented excellent ideas with sustainability at their heart but huge congratulations must go to Jordan for his innovative idea.  I’d like to take this opportunity to thank everybody on the judging panel for taking part and giving their time to help us make the challenge a huge success.”

Carmarthen Town Mayor, Cllr Alun Lenny, was a member of the Judging panel.  He added:

"As Mayor of Carmarthen I was pleased to be invited to be on the panel to judge the business ideas of five students studying at the University’s Carmarthen Business School. The ideas were original, exciting and practical, and were presented to the audience with enthusiasm and authority. Choosing the three winners was a very difficult task, and the judging panel agreed that all the ideas could be realized as businesses that would have a market.

"I am also very pleased that the Business School recognizes the major changes in the business world, with the emphasis on sustainability and the environment, for the benefit of today and future generations. Small businesses, especially those that grow from local beginnings, have a very important place in our economy, and are likely to be even more important in future."

Further Information

For more information please contact Arwel Lloyd, Principal PR and Communications Officer, on 01267 676663 /