UWTSD graduate’s passion for innovative creative thinking leads to designer job at Apple’s Advertising Agency


03.11.2020

“Creativity in its academic sense was something that my parents always encouraged in my earliest years, more reading, writing and building,” says Patrick Edem Glavee, who was born in Ghana in 2000 and raised in Ireland.

With his passion nurtured at home and enhanced at school, Patrick decided to expand that creativity further by enrolling at University of Wales Trinity Saint David (UWTSD) at just 17 and three years later, just weeks after graduating from his Graphic Design degree course at the University’s Swansea College of Art, he’s moved to London to start a career as a junior designer with Media Arts Lab, App

With his passion nurtured at home and enhanced at school, Patrick decided to expand that creativity further by enrolling at University of Wales Trinity Saint David (UWTSD) at just 17 and three years later, just weeks after graduating from his Graphic Design degree course at the University’s Swansea College of Art, he’s moved to London to start a career as a junior designer with TBWA\Media Arts Lab, Apple’s Advertising Agency.

He says: “My passion was born at home. I had a knack for taking toys apart, investigating and breaking their circuits in a futile attempt to build a new toy. My destructive creativity paired with my love for precision, nurtured through Lego, led to me studying a subject blending product design with architecture in secondary school.

“I was confident in the fact that I wanted to create, not just one thing, but anything and everything. To cut the story short, I was introduced to graphic design and instantly saw it as the universal subject to cover all creative bases. Fast forward to UWTSD. I came to Swansea for the beach and stayed for the course.

“Having developed an ‘academic’ sense of design, I needed to expand my creativity in a broader sense. Deciding to go to university at the age of 17 was a massive life decision, and the support from the university is what helped me through it. Moving out so young and becoming self-sustaining, matured me fast. The course expanded my creative thinking while introducing me to legendary art forms of the past, while allowing creative freedom to explore and develop myself as an artist.

“Because of the easily accessed facilities, close socially focused classes and my role as class rep, I developed skills in teamwork, leadership and problem solving, as I carried over my family’s business acumen. In no time I was looking for the next opportunity to test my creative skills, this hunger led to me creating clothing, running club events, working with TFW (Transport for Wales) and Swansea Council, giving workshops and launching businesses.

“Then lockdown happened and Covid-19 forced me to rethink my design methodology and plans for the future. Approaching final deadlines, and fed up with the staleness of my portfolio, I rebuilt it using a design style I had been technically cultivating in the background, based quite simply off the phrase “abstract but functional.”

“I rekindled my thirst for precision and worked hard to create effective designs. Following graduation, I travelled to London but found I was having a hard time securing a job, with all the major agencies shutting their recruiting doors until October, due to lockdown concerns. But after some digital meetings, I am happy to announce that I was offered the job of junior designer at Apple’s Advertising Agency (TBWA\Media Arts Lab). I ended up moving to London and began work in September. I can see myself developing greatly as a designer here.

“My thanks go out to the graphics department at UWTSD who always allowed freedom of exploration. To Donna, Gavin, Harry and Phil, who constantly put up with my last-minute project revamps and nurtured my creative development. And again, to Donna, for being my guardian while I was 17 throughout my first year, and a friend.”

Donna Williams, Programme Manager Graphic Design at UWTSD’s Swansea College of Art said Patrick’s success had come as no surprise. She said: “Patrick has been an outstanding student and from the first moment, when we all met at his interview, (which included a good chat with his Dad,) we knew Patrick was going to be an engaged, creative and enthusiastic student.

“I speak for the whole Graphic teaching team, when I say how delighted we are when of our graduates secure careers that they really want. This takes personal commitment and determination, and we are absolutely thrilled for Patrick. At such a challenging time, it was a nice moment reading Patrick’s story. I think such a truthful authentic, kind expression of gratitude, is a powerful testament to Patrick, and we all truly wish him well in his future career journey.”

Further Information

Rebecca Davies

Swyddog Gweithredol Cysylltiadau â’r Wasg a’r Cyfryngau

Executive Press and Media Relations Officer

Cyfathrebu Corfforaethol a Chysylltiadau Cyhoeddus

Corporate Communications and PR

Mobile: 07384 467071

Email: Rebecca.Davies@uwtsd.ac.uk