Press Releases 2014-2015

A vision that offers a new way of life for S4C in Carmarthenshire


Yr Egin, (seedling) is the name for the University of Wales Trinity Saint David’s innovative and ambitious bid to relocate S4C headquarters in Carmarthenshire.

Yr Egin represents a vision that would offer a new way of life to the Channel by locating it in the heartlands of its core audiences and to a region where it does not currently have a presence. 

Gwilym Dyfri Jones, the University’s Carmarthen campus Provost, says “Carmarthenshire needs S4C but also S4C needs Carmarthenshire. Attracting S4C’s headquarters to Carmarthen would be a huge boost to the town, to Carmarthenshire and to South West Wales in general from an economic, linguistic and cultural perspective. Following the disappointing results of the 2011 Census in terms of the number of Welsh speakers across the county, the relocation of S4C’s headquarters here would be a catalyst for invigorating the Welsh language and enhancing its status in this part of Wales”.

“But we also offer a new way of life to the Channel.  Our bid is rooted in the landscape of Carmarthenshire but it also reaches out to other communities across Wales.  Our aim is to build an iconic building where S4C would co-locate with companies, agencies and other organisations to create a creative hub”. 

By securing the presence of a national organisation such as S4C, the University, who is leading the bid on behalf of the region with Carmarthenshire County Council as a partner, claims that it would create jobs and infrastructure that would enable young people to live and work in the area and it would also encourage others to return to their home region. “While there is an opportunity to attract some 50 S4C jobs to the county, the Channel’s presence could also create dozens of new jobs and this could have a significant impact on the language, our schools, businesses and the economy in general” Gwilym Dyfri Jones added.

The aim is to build Yr Egin on the University’s land, opposite Y Llwyfan building (Platform / Stage) which is home to Theatr Genedlaethol Cymru (National Theatre of Wales) and Coleg Cymraeg Cenedlaethol (Welsh National College) to create a Creative Valley where companies could co-locate and collaborate and where members of the community could utilise the resources and facilities.

The University’s Vice-Chancellor, Professor Medwin Hughes, “There is huge potential to strengthen S4C nationally as we work together to ensure a prosperous future for the Channel and the creative industries in Wales.  Yr Egin is more than a building; it represents an ambitious vision which offers the opportunity to create something new by bringing specialists together to create micro-businesses and job opportunities in the region that are linked to our creative product”.

Further Information

Eleri Beynon – 01267 676790 / 07968 249335