Press Releases 2014-2015

Students Celebrate Award-Winning Trip to Mars


A team of University of Wales Trinity Saint David (UWTSD) students has become the first from a Welsh University to win a high-profile annual UK student marketing competition run by the Chartered Institute of Marketing (CIM), in association with Mars Petcare UK.


The prestigious competition, called ‘The Pitch’, seeks to provide young marketers with the opportunity to develop their skills and experience, and gain the vital real-world experience required to thrive in the marketing industry.

UWTSD’s entry was a collaborative effort between the Faculty of Business and Management and the Faculty of Art and Design. The winning ‘Team Trinity’ was made up of marketing management students Alex Evans and Jonathan Jones, and design for advertising student Daniel Short.

They were required to use their creativity to develop an innovative campaign in a ‘real’ business context for one of Mars Petcare’s global brands, and pitch to a panel of experts. Their marketing skills were put to the test as they were judged on their understanding and interpretation of the brief, creative flair, strategic thinking, innovation and financial expertise.

Forty-one applications were whittled down to five finalists who all made their final pitch at Mars Petcare’s headquarters in Leicestershire, last week. ‘Team Trinity’ produced a new range under the Pedigree brand called “Delect-a-bowls”.

As a result of their success the students have won CIM membership for twelve months and work experience with Mars Petcare UK.

Alex Evans said: “To win this award during our final year is a dream come true, everything we learnt seemed to come together. We were confident we could make an impact on the judges with our passion and innovation, but we knew we were up against some stiff competition.”

Daniel Short said: “For me this has been a special event. Coming from the Faculty of Art and Design and being able to add something different to the team was brilliant. The skills we had learnt from our different pathways meant that we all complemented each other really well, and the final result shows that.”

Jonathan Jones said: “To find out we are the only Welsh university to ever win this award just adds to the immense pride we are feeling right now.”

Professor Zeljko Sevic, Dean of Business and Management at UWTSD, said: “Having a university the size of ours allows us to develop this cross-faculty, cross-platform relationship with students that larger universities would find more difficult to achieve. Having students crossing disciplines and engaging with other subjects in the way these three students have demonstrated is something we are committed to enhancing for our students. It can only benefit their learning experience.”

Will Fleming, UWTSD Senior Lecturer and team mentor, said: “Once again the Welsh entrepreneurial spirit that we have seen being engendered throughout the UWTSD has come to the fore and I believe that it was this creativity that swung the decision their way in the judging chamber. As graduates they will be a real asset to any company they work for. I couldn’t be more proud of them.”

UWTSD, led by Professor Andy Penaluna, has been at the heart of recent UK government reviews into educational change and the development of creative skills for enterprise.

Professor Penaluna said: “Mixing business with creativity is an integral part of our University’s strategic mission. Students like these show that the policy works. You can be sure that these students will be back helping us to develop their counterparts in the near future, as that is one way in which we transform lives at UWTSD. We know that our past students are an integral part of our future.”

Note to Editor

  1. Image: Team Trinity – (l to r) Daniel Short, Alex Evans and Jonathan Jones.
  2. For more information please contact Steven Stokes, Senior PR and Communications Officer, on 07872 423788 or email
  3. The University of Wales Trinity Saint David was formed in 2010 through the merger of the University of Wales Lampeter and Trinity University College Carmarthen.  On 1 August 2013 Swansea Metropolitan University merged into the University.
  4. The University’s 1828 Royal Charter is the oldest in Wales and is third to Oxford and Cambridge in Wales and England.  HRH The Prince of Wales is the University’s Royal Patron.
  5. On 1 August 2013 Coleg Sir Gâr merged into the University of Wales Trinity Saint David Group but will retain its own brand.  Coleg Ceredigion merged into the group on 1 January 2014.