Press Releases 2014-2015

UWTSD Advertising students play key role in the UK-wide Drowning Prevention and Water Safety Week


Second year students from the Advertising and Branding Design course at University of Wales Trinity Saint David (UWTSD) in Swansea, have been working on a water safety poster initiative that aims to help save young lives, with one of the designs being chosen to lead a UK-wide Fire and Rescue Service campaign.

Students were given the opportunity to create materials for a national Drowning Prevention and Water Safety Week campaign that will run from 13 – 20 April this year to highlight the dangers just before the summer period.  Student, Tilly Baker’s powerful design has been chosen as the campaign’s main poster and is being used by Fire and Rescue Services across the whole of the UK.

The Drowning Prevention and Water Safety Week campaign is being run by the local Fire and Rescue Services and the Chief Fire Officers Association (CFOA) and supports the ‘Doing it for Dylan’ initiative – an initiative that was created as a result of the tragic death of 13 year old Dylan Ramsay whilst swimming in a disused quarry in the north of England in 2011. The campaign, spearheaded by Dylan’s mother Beckie Ramsay, aims to warn young people of the dangers of swimming in open, outdoor water where there is no lifeguard present.

Both Dawn Whittaker, the CFOA national lead for drowning prevention and water safety and Beckie Ramsey attended a presentation of the students’ work at UWTSD Swansea in early March. Dawn Whittaker commented: “Beckie and I were really impressed with the quality of output and are proud to feature their work as part of national drowning campaign, and share it with other water safety and drowning prevention partners.”

Student Tilly Baker was chosen as the overall winner with her message likening cold water shock to the paralyzing effect of being wrapped in cling film. The highly original approach was deemed perfect for the 16-30 year old target audience, focused on the effects of Cold Water Shockand featured startling imagery and emotive copy. On being announced as the winner, Tilly said: “As a second year student, it is a great personal achievement to design for such a prestigious, life-changing campaign and I hope that my design helps Beckie Ramsay to raise awareness of the dangers of outdoor water on a global scale.”

Dawn Whittaker, the national UK lead on Drowning Prevention and Water Safety was certainly impressed with Tilly’s design as well as her thorough research.

“Tilly presented us with a great campaign,” continued Ms Whittaker.  “Her research was exemplar and she gave us a really rounded submission; a fantastic pitch and a campaign that really nailed the brief.”

Six other posters designed by UWTSD students were also chosen to be used during the week, meaning that students Cai Pearson, Steve Brown, Kyle Hogarth, Jordan Tench, Ross Weaver and Danielle Hall will also see their creative work go live as part of the initiative. Many of the remaining posters have also been earmarked for future water safety campaigns over the next 12 months.

The UWTSD students have been working on the project since the end of 2014. After extensive research and creative development, which included work from photography students, twenty-one posters were presented in total.

Programme Director of the Advertising and Brand Design Course, Angela Williams, said she was “proud of the students work and also the maturity displayed in dealing with such an emotive subject.”

The posters will run nationally as part of a major advertising and PR campaign by CFOA in Fire and Rescue Services all over the UK and will run from April 13th – April 20th.

Note to Editor

  1. The University of Wales Trinity Saint David was established in 2010 through the merger of the University of Wales Lampeter and Trinity University College, Carmarthen. On 1 August 2013 the Swansea Metropolitan University merged with the University
  2. The University’s Royal Charter 1828 is the oldest in Wales, and it is third behind Oxford and Cambridge in Wales and England. HRH Prince of Wales is the Patron of the University
  3. On 1 August, 2013 Coleg Sir Gâr merged with the University of Wales Trinity Saint David Group, however they will keep their own brand. Coleg Ceredigion merged with the Group on 1 January 2014

Further Information

For more information please contact Sian-Elin Davies, Senior PR and Communications Officer, on 01267 676908 / / 07449 998476