Press Releases 2014-2015

UWTSD Psychology School Aims for Dementia Friendly First


Working with Dementia Friendly Swansea, the University of Wales Trinity Saint David’s (UWTSD) School of Psychology in Swansea has announced its intention to become the first dementia-friendly university department in the region.

(L to r) Dr Ceri Phelps (UWTSD), Jade Dale (Dementia Friendly Swansea) and Dr Paul Hutchings (UWTSD)

Last year, the Alzheimer’s Society declared Swansea a Dementia Friendly City, the first in Wales. This status was awarded in recognition of the work of the Swansea Dementia Supportive Community Forum.

The Alzheimer's Society's five-year strategy includes an ambition to work with people affected by dementia and key partners to define and develop dementia-friendly communities. This was echoed by the Prime Minister at the Dementia Conference in 2012, who issued a national challenge which included an ambition to create communities that are working to help people live well with dementia.

In order to meet this challenge, Swansea is now moving forward with its Dementia Friendly Communities programme. It aims to make people aware of and understand more about dementia. People and their carers will be encouraged to seek help and support while people with dementia will feel included in their community, be more independent and have more choice and control over their lives.

The School of Psychology at UWTSD in Swansea has become a part of this programme and has pledged to fulfil a number of commitments in support of becoming Dementia Friendly over the next twelve months. This includes the Head of the School, Dr Ceri Phelps, becoming a ‘Dementia Champion’.

Dr Phelps said: “Our staff and students are proud to be working with Dementia Friendly Swansea. This is a wonderful opportunity to work with a local organisation to raise awareness of Dementia amongst our students and our staff.

“Raising awareness of Dementia and the effects that this illness has on the individual and their family members is massively important for improving inclusion and quality of life for people with Dementia and those that support them on a daily basis. We are delighted to have the opportunity to support this initiative through our own commitment to action.”

Further Information

For more information please contact Steven Stokes, Principal Corporate Communications and PR Officer, on 01792 483695 / 07872 423788 or email