Press Releases 2014-2015

UWTSD Students Support Re-Brand of London Clothing Company


Partner Busnes Urban Foundry, Geraint Evans (chwith) gyda myfyrwyr PCYDDS Ross Weaver, Tom Pinfield ac Amy Stead. Three art and design students from the University of Wales Trinity Saint David (UWTSD) are working with Swansea creative agency Urban Foundry on the branding for London-based eco-clothing company Last Clothing.

Second-year advertising and brand design students Ross Weaver, Tom Pinfield and Amy Stead have joined forces with Urban Foundry to develop the brand ready for its planned re-launched.

Urban Foundry first met Ross Weaver through UWTSD’s Creative Bubble project where he works as an Enterprise Intern. Subsequently, fellow students Tom Pinfield and Amy Stead joined Ross to work on the project.

The students have been awarded intern funding from UWTSD and hope to continue working on the brand for the next few months. They recently travelled to London’s Soho House to pitch to Geraint Evans, one of the business partners of Urban Foundry.

Mr Evans said: “We briefed the students to rebrand an eco–clothing range prior to a re-launch. From the outset their professional attitude, creativity and talent was highly impressive. We set them a challenge of pitching their ideas to us in a real client situation in London and we all agreed that they delivered an excellent presentation, and that the work was of a very high standard. They easily matched pitches that I have sat through from creative teams representing established UK and global agencies. They are highly employable and met the challenges of a real pitch situation with ease and skill – in short, highly recommended.”

Last Clothing is the new name for ArcEnd who produce 100% organic t-shirts and hoodies handmade in the UK to Fair Trade standards. The clothing features designs using up-and-coming local artists. The plan is to reintroduce the clothing range to the market using a combination of e-commerce and a physical shop/stall.

Lucy Beddall, Creative Bubble Coordinator, said: “UWTSD embeds enterprise and employability in all of the courses. It offers students opportunities to work on real projects with businesses that increase their employability. In addition, through the University’s Creative Bubble, entrepreneurs and businesses are able to meet interested students to inspire, motivate and sometimes offer opportunities to them – as in the case of Urban Foundry and Last Clothing.”

Further Information

Steven Stokes
Principal Corporate Communications and PR Officer
07872 423788