Research Areas

Our research expertise is primarily focused across the following four areas:

  • Intervention development, evaluation, and outcome research
  • Health Psychology, psycho-oncology and psychosocial genetics
  • Social psychology and the public understanding of health and science
  • Immigration, prejudice & discrimination

1. Intervention development, evaluation, and outcome research

This area of research expertise cuts across many of research areas and reflects the broad range of methodological skills housed within PERCH. Expertise within the team includes experimental methods (measurement of implicit attitudes, psychophysiological measures), quantitative evaluation design (quality of life evaluation, on-line data collection and analysis of on-line data, randomised trials) and qualitative methods.    Recent/current examples include:

  • Development and evaluation of virtual reality avatar programme for young people affected by cancer (funded by Tenovus, collaboration with School of Applied Computing)
  • Quality of life evaluation of Cerebra Innovation Unit’s “Goto Seat” (collaboration with Faculty of Art & Design).
  • Evaluation of UWTSD “Life Design” Initiative
  • Evaluation of students’ engagement with University TEL systems following creation of training package for incoming students.

Health Psychology, psycho-oncology and psychosocial genetics

PERCH offers significant expertise in areas of health psychology that are focused around understanding how psychological responses to health risks and illness may be influenced by a range of social, emotional and cognitive factors, and the development and evaluation of psychological interventions.  This area also include a number of projects involving qualitative and quantitative evaluations of health-services and interventions. Current research projects include:

  • Psychological and emotional impact of cancer (including Tenovus Consultancy for ManVan Project)
  • The development and evaluation of psychosocial and coping interventions for different populations (including Tenovus-funded online intervention for young people).

Social psychology and the public understanding of health and science

Research in the area of public understanding of health and science within PERCH includes how the media influences attitudes and decision-making, particularly decisions involving political attitudes, and how the general population understand and respond to political information.  Recent projects in this area include:

  • Exploring the ways in which local and national media present information about government changes to the organ donation legislation in Wales (funded by Welsh Government)
  • How the general population respond to information about genetics and the implications for lifestyle choices, stigma and discrimination

4. Immigration, prejudice & discrimination

Research in this area includes a psychological understanding of group membership: how racial, cultural, and perceived group membership influences perception of, and behaviour towards, in-groups and out-groups from a macro (e.g., cultural genocide) to micro (e.g., individual differences in prejudice type) level. This covers a wide variety of exploration, such as other-race and same-race issues, European immigration, and perception of nationality. Current research within the Psychology department is examining:

  • Attitudes towards European and non-European migration,
  • Portrayal of immigration issues in the media.
  • The perception of Muslims in UK society. 
  • The effects of implicit and explicit attitudes towards migrants from different cultures and continents and whether acceptance into British society is influenced by these variables.