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Enterprise Skills (PGCert)



This course will build on skills you already have to develop competencies proven to be essential for success across the globe.

Using the latest approaches in innovative technology and neuroscience, the learning is designed to reach out to people who may feel a business course is not for them, yet know it is essential for their career success, so our pathways are designed for graduates from diverse sectors, e.g. caring, technology, creative industries, sports and education, and intrapreneurial employees.

Our learning journey connects you to opportunities

  • 100% online (24x7 access)
  • 200+ creatively designed rich tasks to develop your competence
  • 100+ studies based on real life people like you
  • Radical unique content based on 21st century success stories
  • Innovative gamified motivation to keep you engaged
  • Bespoke and personalised business advice

Move your aspirations forwards as an entrepreneur or enterprising contributor wherever you work.

The vision you will develop here will attract:

  • Finance
  • Co-founders
  • Customers
  • Service users
PATHWAY OPTIONS AND HOW TO APPLY

You can apply directly to the University using the Apply Now button at the top of the page.


Case Studies Request Information Postgraduate Loans Scholarships and Bursaries
Contact Email: p.ranson@uwtsd.ac.uk
Contact Name: Paul Ranson


Home:  £2500
International:  £5000
  • Have you got skills and knowledge that you could use to develop an enterprise of your own?
  • Do you have a burning idea that could, if developed, provide income for yourself and your community for years to come?
  • Do you have a social conscience and want to do the right thing by people and the planet, but are not sure where to start?
  • Do you feel uncomfortable identifying with entrepreneurial people that are showcased on TV like The Apprentice?

Our course is designed for people who want to leverage the skills they have developed already, whether as an undergraduate of UWTSD or the university of life.

We use proven and practical techniques that encourage your inner creativity and helps you to see new ways forward.

If you wish to be sustainable and ethical, we have a few things covered to inspire you to take the initiative.

  • Developing your self-awareness
  • Developing your self-efficacy
  • Learning strategies for perseverance and motivation
  • Coping with uncertainty and changes

And of course, we will help you to shape the materials necessary to make an effective pitch to investors using a minimal viable product, project or service.

What you will learn

Course Overview

International research has identified what's needed to be a successful enterprise. The EntreComp framework details 15 competencies that when combined provide a roadway to success. So that's where we start.

With a focus on 21st century practices such as agile and design thinking, and inspired by the lean start-ups on the West Coast of America, you will learn techniques used by social media influencers, games developers, artisan creators, and disruptive activists.

You will also learn the principles applied by the effectuation school of entrepreneurs. This means you will learn what your customers and service-users LOVE about your offering, rather than presume you know before you start.

The course will initially guide you to create a vivid vision. It is this vision that will lead you to create value in forms that are not just economic, but also personal, social and cultural. The evidence shows that enterprises that create fun, social justice, influence, and harmony are found to be more resilient and successful in the longer term than others.

Module Topics

To help you succeed, the course is split into the following units:

1. Spotting opportunity
Where we introduce the understanding of seeing the chances that surround us every day. Students are introduced to several practical activities that promote an oblique view of the world that exposes them to opportunities.

2. Creativity
Explaining techniques used by creative people to curate ideas. Practical advice is given via John Cleese and Brian Eno. We develop ideas of improvisational and compositional creativity and introduce the SCAMPER technique and Oblique Strategies.

3. Valuing Ideas
All enterprise needs to create value in many forms to provide it with resilience. We explore the fleeting appreciation of the value that goes beyond the instinctive utilitarian or fiscal appreciations. We dip dive into the Buddhist definition of value as well as the modern exploration of value using Lakeus five forms using reflections on the work of bin men, bankers, and Banksy.

4. Creating a Vision
Every enterprise needs a vision to provide the guiding star to steer its principles and action. We explore the visions of Kennedy’s moon-shot and the immortal speech of Dr Martin Luther King. Students create a vivid vision that becomes the backbone for their own enterprise and going forward.

5. Ethics and Sustainability
Modern enterprises are faced with the moral imperative of our time: the sustainability agenda. The idea of “doing the right thing” is unpacked via an appreciation of the driving morals of Marvel’s Captain America and Ironman. This is balanced by the concepts of eudemonia from the 2000-year-old yet still relevant work of Aristotle.

6. Self-awareness and Self-Efficacy
A successful enterprise is shaped by leaders that are both aware of their shortcomings yet confident of their abilities. We expose the value of Brene Brown’s vulnerability approach and give practical advice on mindfulness as well as finding (and listening to) a loving critic.

7. Motivation and Perseverance
Where we explore the historical lessons of the success and failures of management science over the last century. We bring the student up to date with Ryan and Decci’s Self Determination Theory. This is contextualised with a lecture by Daniel Pink on Autonomy, Mastery and Purpose with associated material by supremo public speaker and thinker of our time Simon Sineck.

8. Financial and Economic Literacy
Student's need to develop skills in communicating with fund holders and financiers. We develop an easy-to-appreciate communication mechanism using the Business Model Canvas. In doing so the student is encouraged to develop creative approaches to HOW the enterprise will be delivered rather than just WHAT it is. We introduce the concept of bootstrapping which reduces the requirement for finance.

9. Mobilising others
Where we dismiss the old-fashioned idea of the heroic leader capable of running an enterprise single-handedly. We explore the idea of how the management style alters as the enterprise matures with the discussion of Griener’s stages of growth. Finally, we explore finding co-founders and team mates for the student’s business enterprise idea.

10. Mobilising resources
In this unit, we explore Sarsavathy’s causal and effectual style of entrepreneurs. In doing so the learning draws from the idea of the lean start-up adopted by Silicon Valley. We show how an enterprise’s viability should be tested with the minimum set of resources that can be mustered and go on to develop a Minimum Viable Product using free resources available from Canva.

11. Learning through experience
We dismiss the ideas of knowing our offering in intimate detail before development in favour of the approaches described in Senge’s Learning Organisation. Senge’s approach is flavoured with an appreciation of systems thinking. We develop the idea of deep and active listening skills for you and your team to learn how the organisation fits into the world.

12. Working with others
We resurface the ideas of heroic leadership and lead the student into a transformational leadership style. Using the approaches to management defined in the nursing profession, we discuss responsibility, accountability, and liability to work out how work should be allocated. We talk about dealing with the failures that the learning approach inevitably surfaces and how to communicate them to your team and stakeholders using emotional intelligence.

13. Planning and Management
Modern enterprises realise that they do not know what they may need to know and that the development of a project with unknown elements is done with a less instinctive style of management. We introduce the student to Agile project management used in the app, video game and creative industries. This includes a definition of sprints, stand-up meetings, MOSCOW prioritisation techniques.

14. Taking the initiative
This unit attempts to unpack the procrastination associated with the fear of doing something truly innovative. Using approaches developed in the coaching industry we talk the student through to stress reliving metaphors associated with any initiative based on Britain’s got Talent that can be used personally and projected to third parties as their management responsibilities increase.

15. Coping with ambiguity and risk
Using insights from professional gamblers we explore the calculations made by entrepreneurs balancing the risk associated with starting something new against the risk of not starting at all. We explain how to mitigate some risks using Ashby’s law of Requisite Variety and revisit some of the techniques taught in the course through the lens of risk.

Assessment

The course is made up of several formative and summative assessments.

Formative Assessment

Learning activities prompt and support the production of a digital portfolio that comprises reflective exercises to develop the student's appreciation of enterprise and help students to recognise and evidence to others their competence and potential.

Designed to promote higher order thinking, this work, when collated, will form documentation that can be used by the future enterprise to induct stakeholders, employees, and funders into the enterprise's journey.

The work is encapsulated within a Microsoft OneNote binder that has elements that can be viewed by class colleagues, or on a personal one-to-one basis with the delivery team.

Training on the use of OneNote will be given to those that need it.

The presentation of the portfolio supports formative assessment, where the delivery team and peers can be invited to provide feedback on progress and performance as needed.

Summative Assessment

The summative assessments are conducted at the end of each term and aim to demonstrate student learning through the creation of authentic documentation necessary to set up, finance and operate a project or enterprise.

Written work is presented as Word or PDF documents and is passed through the Turnitin assessment portal that existing students will be familiar with. This will mean that it needs to be correctly referenced to avoid plagiarism mistakes.

Video presentations are made using Microsoft Stream and training is given on how to use this correctly. This work will be presented to the delivery team privately but could be used as part of the investment acquisition should the student consider it relevant.

Module 1: Ideas and Opportunities

The aim of this module is to enable students to develop creative, purposeful ideas, and enterprising opportunities, for creating value of different types, recognizing the needs and responsibilities to support people and the planet, and face unprecedented challenges.

To this end, there are two assessments:

Assessment 1 is a 3500-word business case, explaining the benefits and opportunities of the student’s idea for value creation.

Assessment 2 is an elevator pitch, which is a 6-minute video to socialise the idea in the shape of a brief to interest and engage potential stakeholders and beneficiaries.

Module 2: Managing Resources

The aim of this module is to enable students to inspire and engage with others. They will be able to source and manage the resources needed to ensure the viability of an enterprising venture.

To this end there are two assessments:

Assessment 1 is a written funding application developed in response to the student's choice of a genuine crowdfunding organisation or grant application of their choice .

Assessment 2 is a pitch deck or MVP developed with the technology taught in the course (Canva).

Module 3: Into Action

The aim of this module is to enable students to initiate and organise an enterprising venture by collaborating and interacting with others, and learning from experiences.

To this end there are two assessments:

Assessment 1 is a plan that describes the projected progress of the business. This will be done with the skills developed in Agile planning with a MOSCOW prioritised backlog of the genuine business.

Assessment 2 is a 10-minute video explaining the successes, challenges and progression in the business journey to date in the manner of an interview or Viva.

Related Links

Key Information

Staff
Entry Criteria

All applications are considered on their individual merits and will be assessed using a collective approach, which takes into account professional status and work experience as well as academic achievement.

English language requirements

If English is not your first language, we may need evidence of your proficiency in English through a recognised test (IELTS, TOEFL or PTE-A). You will be required to achieve a minimum score of:

  • IELTS: 5 overall, with no sub-test less than 5.5; or
  • Internet-based TOEFL:
    • For EU, non-UK applicants: 90 overall, with minimum scores of: Listening – 17, Reading – 18, Speaking 20, Writing – 17
    • For International, non-UK/EU, applicants (UKBA requirement): 90 overall, with minimum scores of: Listening – 21, Reading – 22, Speaking – 23, Writing – 21; or
  • PTE-A (Pearson Test of English Academic): 60 overall, with no sub-test less than 51
Career Opportunities

This course is designed to lead directly to implementation of a start up, workplace project or venture. This model supports self employment and develops the competencies highly prized by employers for those already in work.

Bursary / Scholarship Information

Every year we award numerous non-repayable scholarships to UK, EU and international students on the basis of academic excellence, personal circumstances or economic hardship.

We have a limited number of bursaries. Applications will be awarded on the following criteria:

  • Domiciled in Wales
  • Undergraduate/graduate of UWTSD
  • Competent/experienced in use of Microsoft packages (or equivalent/willing to learn)
  • An interest in developing and implementing a project/idea/enterprise/self-employment