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SMART Digital Accelerator

welsh government amrc logo

Expert support and advice for Welsh manufacturers to adopt digital technologies

Richard Morgan (UWTSD) explains the SMART Digital Accelerator project


SMART Digital Accelerator is a team of industry expert advisers who work with manufacturers in Wales to help them identify the right technology to boost their bottom line.

The project is funded by Welsh Government, delivered by University of Wales Trinity Saint David (UWTSD) and supported by the Advanced Manufacturing Research Centre Cymru (AMRC Cymru). There is no financial cost to the participating business.


Manufacturing is integral to the future wellbeing of Wales. We need to ensure our manufacturing industry is prosperous, efficient, resilient and thriving.

With so many new technologies available, it can be difficult to identify which ones will be right for your business, helping you solve the problems you face now and in the future. But with the support of SMART Digital Accelerator, you can capitalise on new opportunities, grow as an organisation and improve competitiveness.

This valuable opportunity for manufacturers provides access to a diverse team of talented and experienced experts drawn from industry and academia.




Our programme follows three main stages:

  1. Understand your current position and future plans
  2. Establish what is stopping you from achieving these plans
  3. Recommend technology that is appropriate for your business

Our team will visit your company over a mutually convenient timeframe, working with you to develop a clear understanding of your current circumstances and the operational challenges you face.

We’ll then identify where digital technologies could be deployed to help address these challenges.


Our team includes experts from UWTSD, AMRC Cymru and Welsh businesses.

We work in collaboration with each other and the Welsh Government to help organisations like yours achieve real and positive change.

Meet the team >>

Engineering Laboratory

SMART Equipment

Technology provider partners

Bot-Hive Logo

Majotech Logo


Reeco Logo

VR Glasses


Digital Simulation

Digital Twinning
Augmented Reality (AR)
Virtual Reality (VR)


Enablers of Mass Customisation (EMC)

Industrial Digital Technologies

Artificial Intelligence (AI)
Big Data
Internet of Things (IoT)


Low-power wide-area network (LPWAN)
Technology to develop connected, intelligent processes

News and Events

Long single-storey factory buildings with chimneys and solar panels on their roofs.

Manufacturing for the Future: The Impact of Automation

By Dr Rob Davies, Technical and Continuous Improvement Manager at Morgan Advanced Materials
Thursday, June 8, 2023

In shirtsleeves, Richard Morgan stands smiling in a room full of equipment, one arm resting on a blue metal box.

How the SMART Digital Accelerator project is helping Welsh companies thrive

By Lucy Beddall, SMART Digital Accelerator
Tuesday, April 25, 2023

Dr Carlene Campbell standing in a room containing hi-tech equipment.

Women in computing and engineering – a profile on Associate Professor Carlene Campbell

By Lucy Beddall, SMART Digital Accelerator
Tuesday, March 7, 2023

Seven members of the delegation stand smiling in front of the hot pink glowing IOT solutions sign.

SMART Digital Accelerator goes to Barcelona!

By Lucy Beddall, SMART Digital Accelerator
Wednesday, February 22, 2023

Simon Thomas standing in front of a glass door.

How to keep technology and data secure while embracing Industry 4.0

By Simon Thomas, SMART Digital Accelerator
Thursday, February 2, 2023

Dr Carlene Campbell standing in a room containing hi-tech equipment.

UWTSD invited to Macedonia to share cybersecurity and blockchain expertise

By Lucy Beddall, SMART Digital Accelerator
Monday, January 9, 2023

Wearing a suit and tie, Dr John R. Thomas stands in a light modern kitchen.

Talking digitalisation, manufacturing and video tapes with Dr John R. Thomas

By Dr John R. Thomas, SMART Digital Accelerator
Wednesday, January 4, 2023

Laurence Wood

Automation, digitalisation and brocantes with Laurence Wood

By Lucy Beddall, SMART Digital Accelerator
Wednesday, November 23, 2022

Research Associates at UWTSD

National Engineering Day - Introducing UWTSD’s Raoul, Simon, and Jordan

By Lucy Beddall, SMART Digital Accelerator
Wednesday, November 2, 2022

Lynn Davies

Boosting productivity, not cutting back, will help manufacturers overcome the cost-of-living crisis

By Lynn Davies, Director, Poet Systems
Tuesday, September 27, 2022

Safran Seats visit May 2022

Post Covid — digital adoption, resilience and growth

By Nicholas Goddard, Safran Seats
Thursday, July 28, 2022

Wearing an open-necked shirt with short hair, Richard Morgan smiles slightly in a selfie.

5 common myths about digitalisation

By Richard Morgan, SMART Digital Accelerator
Friday, July 22, 2022

Richard, Mark & Lynn - Seminar Components

Digital adoption with Mark Ashby from Seminar Components

By Lucy Beddall, SMART Digital Accelerator
Thursday, July 14, 2022

Matt Booth, AMRC Cymru

AMRC Cymru joins UWTSD on a mission to boost Welsh manufacturing

By Lucy Beddall, SMART Digital Accelerator and Matt Booth, AMRC Cymru
Wednesday, May 11, 2022

Festo equipment in UWTSD SA1 campus

UWTSD’s Festo Cyber Laboratory in action

By Lucy Beddall, SMART Digital Accelerator
Thursday, May 5, 2022

Welsh Government's Innovation team

UWTSD welcomes Welsh Government Innovation specialists to SA1

By Lucy Beddall, SMART DIgital Accelerator
Thursday, April 28, 2022

Lynn and Daniel at UWTSD

UWTSD film student works as intern for high growth tech firm

By Lucy Beddall, SMART Digital Accelerator
Tuesday, April 12, 2022

Welsh flag for Onshoring Article

Is onshoring the answer to the global supply chain crisis?

By Dr John R. Thomas
Thursday, March 24, 2022

Jordan Jenkins, UWTSD graduate

UWTSD Mechanical Engineering graduate shares the thinking behind his AI final project

By Lucy Beddall, SMART Digital Accelerator project, UWTSD
Thursday, March 17, 2022

Festo Cyber Physical Laboratory at UWTSD

10 key characteristics of the Festo Cyber Physical Laboratory

By Simon Thomas and Ryan Cording, Research Associates on the SMART Digital Accelerator project
Thursday, March 3, 2022

New technologies for Welsh Manufacturers

What is the new technology available to manufacturers in Wales?

By Richard Morgan, SMART Digital Accelerator Project Lead and Head of Innovation & Engagement
Monday, February 7, 2022


SMART Digital Accelerator
SA1 Swansea Waterfront Campus
Kings Rd
Swansea SA1 8EW 

Email: accelerator@uwtsd.ac.uk

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