Dr Antje Cockrill MA, MLib, PhD, MCIM, SHEA
Senior Lecturer in Marketing and Research
Tel: +44 (0) 1792 481551
Currently my teaching focuses on postgraduates, I teach Research Methods and Consultancy Management on the MBA and supervise MBA dissertation students. I supervise several research students (DBA and PhD) and am the International Partnership Team Leader for our DBA programme. I am also the academic lead for the CIM qualifications and the MA Music Entrepreneurship. I am also actively involved in programme and staff development at university level.
I joined Swansea Business School in January 2014, after having started my academic career at Swansea University in 2001. Prior to this, I have worked for several years as researcher, information/marketing officer and project manager, lastly at the Centre for Advanced Studies in Cardiff.
My first degree is a Magister (Johann Wolfgang Goethe Universität Frankfurt), and I hold a Master’s degree and a PhD (1996) from Aberystwyth University. My doctor thesis investigated marketing management practices in German and British university libraries. Previously I have also worked in the public sector and financial services. My academic work has been published in a wide range of peer reviewed journals, and has been presented at a number of international conferences.
In my free time, I enjoy the outdoors, being a Cub Scout Leader and archery.
- Higher Education Academy Senior Fellowship
- Full membership of Chartered Institute of Marketing.
- Member of the Academy of Marketing Science (US)
- Member of the Academy of Marketing (UK)
Over the years I have taught undergraduate and postgraduate modules at all levels from 4 to 8 in all areas of Marketing, Research and Quantitative Methods. This included Marketing Management, International/Global Marketing, Advertising and Promotion and Consumer Behaviour. In addition I have also taught a number of general Business Management modules such as Consultancy Management, Strategic Management and Business Models. I have supervised over 160 dissertations, mostly at postgraduate level and have supervised several research students to successful completion of their doctoral work.
The main focus of my research lies in the area of consumer behaviour. I am particularly interested in the consumption of music and new technologies. In addition, I have also been involved in several projects dealing with issues relating to servicescape, customer loyalty and pricing.
I also have a keen interest in applying new quantitative methodologies to marketing contexts. My current interests in this area focus on data visualisation, structural equation modelling and partial least square methods.
Teaching: A wide range of modules in Marketing and Business Management. I have covered all levels and class sizes from 2 to 450 students. I have extensive experience of designing, implementing and running postgraduate courses. I have also extensive experience in Academic Leadership, and have held or am holding a range of positions of responsibility at Department, School, Faculty and University level. These included five years on Senate at Swansea University and Director of Admissions and Internationalisation for the School of Management at Swansea University. Currently I am the Faculty representative for the Faculty of Business and Management on the UWTSD Validation Subcommittee and the Faculty Higher Education Assessor on the HEA University Accreditation panel.
External Examiner for the Business School at Oxford Brookes University (2016-)
External Assessor for the Department of Information and Library Studies, Aberystwyth University (2015)
External Examiner for Marketing programmes at the University of South Wales (2014-)
External Advisor for the Review Panel for the MSc Marketing at the University of Bath (2012)
Articles in peer reviewed academic journals
Cockrill, Antje and Isobel Parsonage (2016), “Shocking People into Action – Does It Still Work? An Empirical Analysis of Emotional Appeals in Charity Advertising”, Journal of Advertising Research, 56/4, 401-413.
Cockrill, Antje and Yang Liu (2013), “Western popular music consumption by highly involved Chinese music fans”. Journal of Retailing and Consumer Services, 20/3, 263-271.
Cockrill, Antje (2012), “Does an iPod Make You Happy? An Exploration of the Effects of iPod Ownership on Life Satisfaction”. Journal of Consumer Behaviour, 11, 406-414.
Cockrill, Antje and Mark Goode, (2012), “DVD Pirating Intentions: Angels, Devils, Chancers and Receivers”, Journal of Consumer Behaviour 11, 1-10.
Cockrill, Antje, Mark Goode and Amy White (2011), “Bluetooth Proximity Marketing: Potential and Barriers”, Journal of Advertising Research 51/2, 298-312
Cockrill, Antje (2011), “Editorial – The Future of Music Retailing”, Journal of Retailing and Consumer Services 18/2, 119.
Cockrill, Antje, Margaret Sullivan and Heather Norbury (2011), “Music Consumption: Lifestyle Choice or Addiction”, Journal of Retailing and Consumer Services 18/2, 160-166.
Cockrill, Antje and Mark Goode (2010), “Perceived Price Fairness and Price Decay of DVDs”, Journal of Product and Brand Management 19, 376-374.
Cockrill, Antje, Mark Goode and Andrea Beetles (2009), “The Critical Roles of Perceived Risk and Trust in Determining Customer Satisfaction with Automated Banking Channels”, Services Marketing Quarterly 30/2, 174 – 193.
Cockrill, Antje, Mark Goode and Daniel Emberson (2008), “Servicescape Matters – Or Does It? The Special Case of Betting Shops”, Marketing Intelligence and Planning 26, 2-3. Selected for peer-reviewed Emerald Reading List Service.
Conference Papers and Publications
Cockrill, A. (2016), “For their Own Good: Class Room Observations on the Social and Academic Integration of International and Domestic Students”, Academy of Marketing Conference, Newcastle, 4-7th July.
Cockrill, A. (2016), “Do They Want It? Do They need it? An Exploration of the Social and Academic Integration of International and Domestic Students”, NEXUS Conference 23-24th March.
Cockrill, A. and Neil Harris (2015), “Learner Profiles at a UK University: An Exploratory Study”. Academy of Marketing Conference, Limerick, 7-9th July 2015.
Cockrill, A. and Neil Harris (2015), “Learner Profiles and Learning Strategies in a Multicultural Learning Environment”. UWTSD Interdisciplinary Research Forum, 21st April 2015.
Evans, Isobel and Antje Cockrill (2014), “Does Shock Advertising Still Work? An Exploration of Emotional Advertising in Charity Appeals”. EIRASS 14th Annual Conference, Bucharest, Romania, 7-10th July 2014.
Isobel Evans and Dr Antje Cockrill (2014), “Shock Advertising for Charities: Do People Give more?”. Faculty of Business and Management Research Conference, University of Wales Trinity Saint David, 18th June 2014.
Warr, R., Antje Cockrill and Adrian Palmer (2013), “The Impact of Online Social Networking on Music Consumption and Identity”. Academy of Marketing Conference, Cardiff, July 2013.
Yang Yang, Adrian Palmer and Antje Cockrill (2013), “The Impact of Gamification on Brand Perception”. Nascent Connections, Swansea University Business School Postgraduate Research Conference. ISBN 978-0-95764-0-0.
Cockrill, Antje and Huw Owen, “Determinants of Customer Loyalty in the UK Mobile Phone Market”. Academy of Marketing Conference, Southampton, 2-5th July 2012.
Cockrill, Antje and Yang Liu (2012), “Western Music Consumption in China”. EIRASS Annual Conference, Vienna, 9-12th July 2012.
Cockrill, Antje and Anita Zhao (2011), “The UK as an Educational Tourist Destination: Young Chinese’ Experiences of the UK”. World Marketing Congress, Reims, France, 20-23rd July 2011.
Cockrill, Antje, Natalie Counsell and Peter Stokes, “The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study”. World Marketing Congress, Reims, France, 20-23rd July 2011.
Cockrill, Antje, Mark Goode and Sharukh Feroz, “Changing Trends in the UK Advertising Industry”. Academy of Marketing Conference, Liverpool, July 2011.
Cockrill, Antje and Margaret Sullivan, (2010), “The Impact of MP3 Players on Young People’s Lives: A Consumption Study”, EIRASS Annual Conference, Istanbul, Turkey, 2 – 5th July 2010.
Cockrill, Antje and Mark Goode, (2010), “Bluetooth Advertising: What is its potential as a marketing tool?, EIRASS Annual Conference, Istanbul, Turkey, 2 – 5th July 2010.
Cockrill, Antje and Mark Goode, (2010), “Actual Pricing and Perceived Price Fairness in the DVD Market”, Academy of Marketing Annual Conference, Coventry, UK, 6-9th July 2010.
Cockrill, Antje, Margaret Sullivan and Heather Douglas-Norbury (2009), “Consumption or Addiction: A Cross-National Deprivation Study into iPod Use and Addiction” EIRASS Annual Conference, 6-9th July 2009, Niagara Falls, Canada.
Cockrill, Antje, Mark Goode and Peter Morgan (2009), “Data Visualization. Seeing the Big Picture with GGobi: A Complementary Approach to Multivariate Analysis in Marketing” EIRASS Annual Conference, 6-9th July 2009, Niagara Falls, Canada.
Sullivan, Margaret and Antje Cockrill (2009), “The Perception of Imagery of Compact Disc Cases and Vinyl Record Covers: A Content Analysis”, EIRASS Annual Conference, 6-9th July 2009, Niagara Falls, Canada.
Cockrill, Antje (2008), “To Buy or not to Buy? Consumer Choice of Information Search Medium and Retail Channel, EIRASS Annual Conference, 13-17th July 2008, Zagreb, Croatia.
Cockrill, Antje and Mark Goode (2007), “Customers Behaving Badly (DVD Piracy): The Curse of the Digital Age”, EIRASS Annual Conference, 29th June – 2nd July 2007, San Francisco, United States.
Chami-Castaldi, Elisa, Nina Reynolds, and Antje Cockrill (2006), “Respondent-defined Scale Length: A Means of Overcoming Response Style Contamination”, ANZMAC 2006, 6-9 December, Brisbane, Australia.
Chami-Castaldi, Elisa, Nina Reynolds, and Antje Cockrill, (2006), “Respondent-defined Scale Length: A Means of Overcoming Response Style Contamination”, Academy of Marketing Doctoral Colloquium, 3-6 July 2006, Middlesex University.
Cockrill, Antje (2004), “Exploring Privacy and Customer Trust on the Internet: Privacy Policies of UK Online Financial Service Providers”, Full Proceedings of the Academy of Marketing Conference, 6-9 July, University of Gloucestershire.
- Guest Editor for the Journal of Retailing and Consumer Services, special issue “The Future of Music Retailing”, 2011.
- Track chair for Consumer Behaviour, EIRASS Annual Conference 2012.
- Organiser and Chair of special track on the Music Industry for EIRASS Annual Conference 2010.
- Organiser and Chair of special track on the Music Industry for EIRASS Annual Conference 2009.
- Track chair for Retail Strategy, EIRASS Annual Conference 2007.
- Reviewer for the Journal of Marketing Management, the Journal of Consumer Behaviour, the Journal of Retailing and Consumer Services, the Journal of Brand Management, the Journal of Product and Brand Management, the Academy of Marketing Conference, the Marketing World Congress, and the Customer Relationship Colloquium.
- Book reviews for FT Prentice Hall, Sage, Routledge, McGraw-Hill, Oxford University Press, Palgrave.
- Higher Education Representative on the Steering Group for two all-Wales European projects, involving SMEs in the Furniture Manufacturing Sector (FFINTO) (2001-2002).