Caroline Jones MSc Multimedia

Senior Lecturer

Swansea

Tel: 01792 481000
E-mail: caroline.jones@uwtsd.ac.uk


Caroline is a Senior Lecturer across all three year groups on BA(hons) Advertising and Brand Design Programme and delivers lectures on the MDes Level 7 programme. Her teaching responsibilities cover several advertising, graphic and digital modules on the course, the content of which is taught via lectures, workshops and group work.

Caroline has the role of Year One tutor which involves providing pastoral care and advice to help students achieve their full academic potential. Wider University duties involve admissions, marketing, recruitment, conversion and retention for the BA(hons) Advertising and Brand Design Programme and the School of Graphic and Digital Arts.

Swansea born Caroline worked in the creative industry for over 20 years in London and Sydney prior to commencing her lecturing career. During that time, she worked both directly and freelance for small and large design and marketing agencies, working with a diverse range of brands and clients.

Agencies include:

  • Hill & Knowlton (H&K)
  • Grey Integrated (Grey Group)
  • Shire Hall Communications (WPP)

Clients and brands such as:

  • Royal Mail
  • British Airways
  • Cable & Wireless
  • Coca-Cola Amatil
  • Tropicana (PepsiCo)
  • Glaxo Wellcome

“Industry experience is crucial to be able to give the students the insight they need for a successful career in the creative industry.”

Modules:

  • Graphic Communication
  • Visual Studies 1
  • Advertising Environment
  • Digital Advertising
  • Advanced Creative Enquiry
  • Historical and Contextual Studies
  • Workshops for D&AD and other competition briefs.

Academic areas of interest:

  • Experiential learning
  • Teamwork dynamics
  • Pedagogical research
  • Theories of persuasion
  • Ambient advertising

 

Caroline is a Fellow of The Higher Education Academy

Caroline brings 20 years of design experience to her lecturing career.
Areas of creative specialism include:

  • Corporate Identity
  • Brand Identity
  • Direct Mail
  • Point of Sale
  • Packaging

Caroline’s interests are technical as well as creative, she is self-taught in Adobe Software Suite, has an MSc in Multimedia and utilises still imagery, video, audio and interaction in her design work.

“interactive media creates a much more immersive and memorable experience for your audience”