Martin Bush BA(Hons) Graphic Communication

Programme Director 


Tel: +44 (0)1792 481285

martin bush

I teach all three year groups a variety of advertising and brand design disciplines via lectures, workshops, tutorials and group critiques. I organise seminars and internships with external industry experts in order to enhance the student learning experience. I promote and oversee student entries into national advertising competitions and am currently the Year 2 Tutor.

As Programme Director I am responsible for course management, marketing and admissions and also provide student pastoral care.

Previously worked in a Creative Director role with the responsibility for the creative output of a top 30 UK integrated communications agency for 8 years. Responsible for the development and delivery of creative work and strategy across all clients and projects. A working creative role that included idea generation and copywriting for digital, broadcast and print communications, Was also responsible for guardianship and development of client brands.

Duties included attendance at film and photo shoots, recordings, audio mixes and edits to provide creative direction and ensure premium craft values were always achieved. Creative lead for client presentations, pitches and meetings. Overall responsibility for agency creative output by problem solving, critiquing work, providing creative direction, motivation and providing inspiration for creative teams and agency staff.

Additional responsibilities included commissioning external creative services, agreeing budgets, organising work schedules, meeting deadlines and briefing illustrators, photographers, commercials directors and producers. Prior to taking on the role of Creative Director I worked at the agency as an art director for 7 years.

Clients I have worked with include Central Office of Information (UK Government), Welsh Government, Mitsubishi Motors,, The British Army, Hoover, VisitWales, Euronics, Welsh Rugby Union, English Heritage, Welsh Lamb, Brace’s Bread, Cardiff University, HTV West,, Principality Building Society, Gwent Police, Cardiff & Co, Cornwall Tourism, Leekes, BBC Wales, Flymo, British Telecom, The Royal Mint, Cancer Research Wales, Westbury Homes and Media Wales Ltd.

I have been a visiting lecturer on the BA(Hons) Graphic Communication course at the University of Wales Institute, Cardiff. My previous roles have included graphic designer for two design agencies, studio manager for a newspaper and magazine, a print originator and I have also been on the judging panel of the LPA Big Poster Challenge.

Presently I am working on freelance creative projects which include consultancy, copywriting, advertising campaigns and graphic design.

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I presently teach all three year groups the wide range of disciplines that are essential for a career in the advertising and brand design industries with specific focus on idea generation, creative enquiry, craft and professional development. I share my industry knowledge with other course lecturers to support and enhance the Advertising and Branding teaching sessions where I can.

Modules I teach are:

  • Graphic Communication and the Advertising Environment
  • Typography.
  • Branding and Major Project.
  • Advanced Creative Enquiry.
  • Individual Tutorial Sessions.

Extensive industry experience of advertising and branding across all major media platforms including broadcast, digital, print and social. This has been gained through working in the advertising, media, design and print industries for the last 25 years. Advocate of creative education and a mentor to undergraduate students whilst working in industry.

I am a regular speaker at the annual Creative Futures careers event at the University of South Wales.

My personal industry-related interests include storytelling in advertising, emerging technologies, social media and the changing role of the Creative in the advertising industry.