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UWTSD Home  -  Institutes and Academies  -  Institute of Management and Health  -  Institute of Management and Health Staff  -  Oluwaseun Adegbite (Olu)

Dr Olu Adegbite PhD, MBA, B.Tech, MCIM, FCMI, FHEA

Programme Manager, International Hotel Management, Birmingham

E-mail: o.adegbite@uwtsd.ac.uk

Programme lead responsible for managing IHM programmes Cert. HE and BA IHM in Birmingham learning Centre. I teach and coordinate teaching & learning activities. I attend exam board meetings and related strategic meetings.

Dr Oluwaseun (Olu, preferred) Adegbite is a Lecturer in Business Management and Programme Manager BA IHM at University of Wales Trinity Saint David (UWTSD), Birmingham Learning Centre.

He is also a visiting Lecturer at the University of Birmingham, Business School. Previously he was an Associate Lecturer in Marketing and Business Management at Swansea University. Prior to starting his academic career, Olu had worked in Business Management/Marketing and Hospitality related companies for over twenty years.

Based on his previous work experiences and trainings, Olu enjoys lecturing and presenting both in academic and business settings. He does this with a view to inspiring key stakeholders with evolving organisational knowledge and skills required to compete in contemporary marketplace.

  • Fellow, Higher Education Academy (FHEA)
  • Fellow, Chartered Management Institute (CMI) 
  • Member, Chartered Institute of Marketing (CIM)
  • Member, British Academy of Management – BAM

Olu teaches various modules on Business Management & IHM programme. This include: Management and Organisational Behaviour, Organisational Consultancy, Marketing Essentials and Cultural Awareness in Hospitality and Tourism Industry.

Olu is interested in research works that focus on how organisations/hospitality businesses evolve in their challenging business or operating environment. This may involve different contexts of inquiries; however, with a view of highlights the key success factors that keep the business afloat.

Olu enjoys implementing organisational audit with a view of growing and maximising organisational resources (intangibles & tangibles) for long term organisational survival and sustainability.

Olu had previously consulted for some organisations specifically I looked into business viability and areas of future business development.


Adegbite, O., E., Simintiras, A., C., Dwivedi, Y., K., and Ifie, K., (2018): “Organisational Adaptations: A Pluralistic Perspective”, Springer publisher.

Book Chapter

Adegbite, O. E., Adegbite, O.R and Ige-Olaobaju, A. Y. (2020). Financial Ethics Part One, in Financial and Managerial Aspects in HRM: A Practical Guide (first edition), Edited by Pepple, D., Zhang, C. and Stevens, K., Emerald Publishing.

  • Research Workshop and Special Issue on Advances in Theory and Practice of Digital Marketing, School of Management, Swansea University, July 2018
  • IFIP WG 6.11 I3E2016 Conference on Social Media: “The Good, the Bad, and the Ugly”, Sept. 2016