Summer Show: Creative Advertising

Creative Advertising

Four yellow triskeles each with two legs and one arm hold up the letters blink; the background is pink and dotted with yellow stars.

"Negotiating a Changed World"

This year, we are celebrating the achievements of our third-year students for more reasons than usual. From starting university post-pandemic, these talented individuals have negotiated a changed world where very little has remained the same. 

In their three years of study, they have experienced a technological and cultural revolution which has seen digital technologies and artificial intelligence become a reality in a breathtakingly short period of time. Through this, our students have seamlessly and confidently adapted to these once-in-a-lifetime changes. They have been brave and bold in creating audacious creative advertising campaigns that have embraced new digital platforms, and reinvented many of the traditional formats.

This is sadly the final year of the BA(Hons) Creative Advertising course at Swansea College of Art. Throughout the last 15 years our talented students have won many creative accolades, including D&AD Awards, New Designers Awards and Student Marketing Awards. Many of our alumni now work in senior creative positions for internationally acclaimed agencies such as Droga5, Grey, and Saatchi & Saatchi. 

On signing off for the last time, our final ambition is that this years’ cohort will continue to achieve the same professional success that has been the defining attribute of this course. We would like to share a big thank you to every member of staff who has taught on the programme over the years, and to every single student who has studied with us. We celebrate and thank our parting third year students for signing us out on a such high note indeed. Well done all! 😁

Martin Bush
Programme Manager 

Class of '24

Our Work

Alexandra Craciun

Alexandra Craciun is a mature UWTSD Swansea BA Creative Advertising student. Her Romanian heritage complements her creativity succeeding in tough conditions with persistence. Alexandra’s portfolio demonstrates her skill and determination. Shows strength, passion, and determination in every triumph and loss! 

A green and gold graphic advertising a restaurant.

See the full design

Kerstin Wilson

Kerstin is an experimental and creative designer who loves to involve mixed media in her work. She starts with a solid foundation of research to develop a great understanding of the project, draws thumbnails, sketches, and brainstorms ideas. She enjoys working on integrated campaigns showing the variety of formats a singular advertising campaign can take. After completing her degree, Kerstin hopes to become an advertising creative and work towards becoming an art director. 

A poster with white text reading Ban Alcohol Advertising – A Risk is Still a Risk sandwiching an egg-shaped block of red text listing dangerous health conditions associated with alcohol consumption.

See the full design ➩ 

Sharmin Begum

Sharmin is a driven creative who can adapt to any brief to solve a problem using a variety of disciplines. She draws upon a spectrum of skills learned from university, such as lateral thinking. Guided by a passion for storytelling, she integrates psychology, technology, and culture to create effective campaigns. Her strategic mindset, attention to detail, and dedication to excellence enable her to push boundaries and craft moving narratives, as well as collaborate and innovate. She aims to create an impact in advertising and become a creative director. 

On a table spread with fish and chips, a lemon, and tartar sauce, a square card reads: of 2 million refugees the UK helped 1%; there are 26 million refugees worldwide; more text overlaps the side of the card, which uses a colour scheme of green, blue and red on a pink background.

See the full design ➩ 

Sophie Wyatt

Sophie is a creative advertiser based in South Wales. During her time at Swansea College of Art, she has expanded her knowledge of advertising and developed her creative work. She is most confident creating digital outcomes as it elevates her ideas. She also loves to create modern pieces of work. Sophie gathers her inspiration from anything that may have captured her interest, whether it be from social media, music, upcoming trends, or art styles she has come across.

A poster advertising a beauty parlour: Beauty Above; the background is pink with gold text; four circular images focus on eyes, brows, nails, and makeup.

See the full design ➩