The programme provides you with a broad education in Graphic Design and, with an inbuilt degree of flexibility, it enables you to pursue individual interests whether in the fields of corporate graphics and brand identity, publishing, general design for print, packaging or interactive screen-based design.
Driven by industry standards and supported by state-of-the-art technologies, we produce highly employable graduates. Links with business and industry are an essential ingredient of the programme and are maintained and developed through ‘live’ projects, work placements, visiting professionals and educational visits.
We are looking for applicants to the programme who are passionate about Graphic Design, who can talk enthusiastically about contemporary design issues.
We are looking for applicants with an open mind and an insatiable curiosity about the world we live in.
At the interview, we want to see a portfolio of work, which demonstrates commitment, a willingness to explore and experiment with a broad range of work. We are interested in everything, not just Graphic Design.
In year one, learning takes place through practical, studio-based projects. We consider typography as the cornerstone of Graphic Design practice; in the first year, you are introduced to typography in its broadest sense, drawing and designing letterforms, learning how type functions, and how text is manipulated as well as how to combine text and images.
We understand the importance of new technologies, and the design training is backed up by intensive workshops on computers, using industry-standard applications. We assume no prior knowledge of the application, and you are eased into various technologies through design assignments.
Valuable as they are, you cannot allow computers to define you as a designer, so Visual Studies modules are there to promote visual awareness and creative thinking.
Year two is about becoming a professional designer. We pride ourselves that students leave the programme job ready. These diverse practical modules are driven by industry standards, and students learn about producing design to professional standards in both print and digital media. We make no secret that year two is a step up both creatively and intellectually from year one.
The briefs are longer, more challenging and require a deeper depth of thinking. You are also expected to participate far more in the learning process, using your own investigations and interests to push the programme in the direction you want to take.
In the third year, you will spend the greater part of your time on practical work, building a strong and diverse portfolio. The projects are a combination of personal self-generated challenges and external commissioned ‘live’ briefs. Motion Graphics is also a popular and fun module for the final year. We also encourage participation in international and national design competitions. Your development is supported by regularly scheduled tutorials, both one-to-one and in groups.
The Independent Project further supports your practice, and the year culminates in a group exhibition, which is your platform to introduce yourself to the wider world. By the time year three is completed, it is pleasing to hear how much students enjoy their research in their Independent Project. Remember that there is plenty of excellent support for our Art students for written and practice-based projects.
There are also opportunities to show your work at one of the major student graduate shows in London, from which our students consistently find employment opportunities.