Chris Wilkin
Background
Chris is a Senior Lecturer with The University of Wales Trinity St David who is interested in the fields of Marketing, Business, Economics and Leadership, Chris had served for over a decade as the Marketing and PR Manager for UK operations at MNG group before making the move to education whereby Chris has since spent the past 10 years working for some of Wales’s top rated HE & FE institutions including VES, CAVC and USW until finding himself as part of the team at UWTSD
Chris gained his HND in Business management from the University of South Wales before continuing to a BA (Hons) degrees from in Business and Marketing again from USW which then lead Chris obtaining his MSc in Marketing, Public Relations and Applied Communications.
Chris is active in the academic and professional arena holding memberships in both CIPR and CIM and has presented at the CIPR Cymru annual conference and often consults on projects for both large scale and local businesses.
Specialist Subjects
- Consumer behaviour and marketing psychology
- PR and applied communications
- Behavioural psychology
- AI Marketing application and theory
Professional and/or Research Experience
At UWTSD, Chris is interested in research into consumer behaviour and is currently seeking research collaborations with educational marketing departments across Wales.
Qualifications
- HND- Business Management
- BA (Hons)- Business and Marketing
- MSc- Public Relations, Advertising and Applied Communications
- PGCE, PCET- Education and Training