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Events and Festivals Management (BA, HND)

The Events and Festivals Management BA (Hons) programme is underpinned by core elements of Business Management and Project Planning and is designed to prepare graduates for working in the dynamic Events and Festivals environment.


Events and Festivals Management (BA)
Apply via UCAS

Events and Festivals Management (HND)
Apply via UCAS

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Tuition Fees 2020/21:
£9,000 (Home/EU)
£11,500 (Overseas)

Why choose this course

  1. The involvement of industry experienced and research informed staff in teaching.
  2. The opportunity to study abroad. 
  3. The opportunity to undertake a work placement in an events management area of your choice.
  4. Employability skills embedded across all modules.
  5. The variety of modules and assessments based on events industry case studies.
  6. Opportunity to study some modules through the medium of Welsh.

What you will learn

Course Overview

As Events and Festivals have become a more prevalent force for economic and socio-cultural development strategies for cities and destinations as well as a means to enhance business goals, there is a continuing need for the event graduate who understands the structure and functions of the industry. BA Events and Festivals Management embeds creativity, essential skills and an entrepreneurial mindset to produce graduates who are ready for a diverse range of employment opportunities.


Level 4 | 120 credits

  • Finance for Business
  • Marketing Fundamentals
  • People and Organisations
  • Project Management and Professional Development
  • Events and Festivals in Context
  • Creative Events Design and Planning

Level 5 |  120 credits

  • Event Operations Management
  • Live Events Management
  • Digital and Social Media Marketing
  • Management in Practice
  • Internship/Work Placement (40 credits)
  • Study abroad (option – 60 credits)

Level 6 |  120 credits

  • Sustainable Events and Festivals Management
  • International Meetings Management
  • Events/Festivals Consultancy Project/dissertation (40 credits)
  • Leading and Developing People
  • Strategic Marketing

Assessment will range from written work and presentations to practical, event planning opportunities.

Student and Swansea Life

Key Information

Entry Criteria

BA: 88 UCAS Points

HND: 46 UCAS Points

Other equivalent qualifications are accepted and the admissions panel will consider each application on an individual basis.  Please note also that our offers are not based solely on your academic achievements; we take into account your full range of skills, experience and attainments when considering your application.

The degree welcomes applicants who have previously studied business for a natural progression. Those who have studied other subject areas will transfer well. Those with work experience, but few formal qualifications, may also join the programme. A-Level and Edexcel awards, as well as a range of other certificates at this level from UK, EU and International bodies, are respected.

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

Career Opportunities
  • Event Manager
  • Event Director
  • Festival Manager
  • Event Safety
  • Marketing Manager
  • PR Manager
  • Sports event and venue manager
  • Project manager
  • Weddings co-ordinator
Additional Costs

Extra costs to be borne by the student

As an institution, we seek to continually enhance the student experience and as a result, additional costs may be incurred by the student on activities that will add value to their education. Where possible these costs will be kept to a minimum with additional activities being optional.

Field trips and placement costs

Field trips will be available for students, which are optional. Costs for UK and International trips will be provided at the beginning of the academic year. 

Students undertaking placements abroad will incur travel, living and possibly accommodation costs. The amount will depend upon location and current state of the UK pound. For students mindset placements in the USA, additional visa costs will apply.

Students will be expected to pay four weeks prior to field trips taking place. Travel and visa costs for overseas placements, three months before departure.

Bursary / Scholarship Information