Events and International Festivals Management (BA, DipHE, CertHE)

Events and Festivals have become a prevalent force for economic and socio-cultural development strategies for cities and destinations as well as a means to enhance business goals, resulting in a continual need for events graduates who understand the structure and functions of the industry including the importance of hospitality and guest service. This will be supported by a strong focus on management learning and the role of marketing and social media within the events sector.

Year One – Level 4 (Cert HE, Dip HE & BA)

• Contemporary Challenges: Making a Difference (20 credits; compulsory; Graduate Attributes Framework module)
• Events and Festivals in Context (20 credits; compulsory)
• Hospitality and Guest Service Management (20 credits; compulsory)
• Learning in the Digital Era (20 credits; compulsory; Graduate Attributes Framework module)
• Managing Tourism, Leisure and Events Organisations (20 credits; compulsory)
• Niche Marketing and Social Media (20 credits; compulsory).

Year Two – Level 5 (Dip HE & BA)

• Changemakers: Building your Personal Brand for Sustainable Employment (20 credits; compulsory; Graduate Attributes Framework module)
• Changemakers: Creativity and Value Creation (20 credits; compulsory; Graduate Attributes Framework module)
• International Travel Operations (20 credits; compulsory)
• Live Events Project (20 credits; compulsory)
• Operations Management for Tourism, Leisure and Events (20 credits; compulsory)
• Professional Placement and Enterprise Project for Tourism, Events and Leisure (20 credits; compulsory).

Year Three – Level 6 (BA)

• Crisis Management for Responsible Tourism and Events (20 credits; compulsory)
• Festivals, Conventions and Events (20 credits; compulsory)
• Global Sport and Tourism Events Management (20 credits; compulsory)
• Independent Project (40 credits; compulsory; Graduate Attributes Framework module)
• Strategic Tourism, Events and Leisure Management (20 credits; compulsory).

The programme will be assessed through a structured mix of practical assessments, events, placements, case studies, audits, training exercises, management reports, presentations, essays, event reviews, DVD/videos, vlogs/ blogs, feasibility studies, projects, bid pitches and the opportunity to plan, organise and assess event tours and experiences.

Assessments will wherever possible be designed to develop professional skills as well as developing critical thinking, leadership, events management, guest service and teamwork in preparation for careers in the events . There will be NO examinations on this course.

This Framework aims to develop your professional skills and competence alongside your academic subject knowledge. You’ll study up to 40 credits per level throughout your programme from the Graduate Attributes Framework.

The Graduate Attribute modules are designed to enable you to develop, and evidence, a range of career-focused skills related to your subject area. These skills include digital competency, research and project management, as well as such personal competencies as communication, creativity, self-reflection, resilience and problem-solving. 

• Find out more about the Graduate Attributes Framework

• Jacqui Jones (Programme Manager)
• Deborah Jenkins (Year Tutor)

88 UCAS Points (BA) | 44 UCAS Points (DipHE) | 36 UCAS Points (CertHE)

Other equivalent qualifications are accepted and the admissions panel will consider each application on an individual basis.  Please note also that our offers are not based solely on your academic achievements; we take into account your full range of skills, experience and attainments when considering your application.

The degree welcomes applicants who have previously studied business for a natural progression. Those who have studied other subject areas will transfer well. Those with work experience, but few formal qualifications, may also join the programme. A-Level and Edexcel awards, as well as a range of other certificates at this level from UK, EU and International bodies, are respected.

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area, and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

• Event Manager
• Event Director
• Festival Manager
• Event Safety
• Marketing Manager
• PR Manager
• Sports event and venue manager
• Project manager
• Weddings co-ordinator

Optional additional costs for Field Trips

These are made available for students which are either subsidised, optional or part of an optional module of study. All compulsory field trips are paid for.
Costs for UK trips that are optional vary from £5 to up to £100 for a residential trip. 

The optional European Field Study Tour (Level 4) which is subsidised and part of an optional module is £500 and includes train travel across Europe, accommodation in the destinations normally in Paris and Switzerland, entry to attractions and some meals. Payment can be made in instalments equating to about £10 per week, £50 per month or block payments over a one year period.

The costs for the Faculty Educational Tour which is optional and part of an optional module is up to £1,000 for a 10 day trip to Malaysia normally via Doha and flying back from Singapore staying in 5 star hotels in Kuala Lumpur and Penang and including flights, bed and breakfast, main excursions and travel. This trip can be paid for over a 1 to 2 year period with monthly or block payments equating to about £10 per week. 

Added value of field trips

Field Trips with behind the scenes tours, guest speakers and research opportunities bring the students learning alive and allow them to network with industry and develop career opportunities as well as giving them the opportunity to experience the venues and tourism industry.

Taith Funding

Taith Funding may be available to support field study trips which are linked to academic studies and cultural learning and may include Aspen, Colorado or Florida as well as other possible destinations including Slovenia and Malta.

Optional additional costs for Placement

Students electing to go on certain placements to the USA or other destinations will be required to pay for their flights and visas. These are paid placements but the visa costs are paid by the students in advance. Current fees advertised for Summer Work and Travel Programme Visas in USA are £630 which includes insurance cover. Visa costs for a J1 visa for twelve months in US are currently advertised as £1425 and include Insurance. These prices are not controlled by the University and are subject to change by the Visa Sponsors and US Govt. Students working for certain organisations in destinations in the US and other locations will also be required to pay their own travel costs for some placements however these costs are again optional as there are other placements available where travel costs are paid. 

Please note that going to the USA on placement is optional and therefore these are optional costs.

Added Value

International placements in USA offer the students opportunity to work for some of the worlds leading organisations. This provides them with excellent opportunities for learning and developing their professional guest service skills to prepare them for future management careers. During their placements they will be earning monies to cover the visa costs and travel costs, however, it must be noted that these placements are optional and the students can select paid placements in other destinations where there are no up front costs.

• International Travel and Tourism Management (BA, DipHe)
• International Leisure Resort Management (BA, DipHe)
• Travel, Tourism and Leisure Management (CertHE)

Career development bursaries of up to £1,000 are available for students to support placements, internships and events volunteering. Students may also be eligible to apply for the Discover Project to support International Mobility to support short International Placement Experiences

Visit our Scholarships and Bursaries section to find out more.