BA International Sports Management (Tracksuit to the Global Manager)

92% of UWTSD’s Sports Management students were satisfied with their course – NSS 2017.

The BA in International Sports Management will give graduates the opportunity to pursue a professional career in the global sports industry.

PwC outlook for 2015 forecasted that the global sports market is set to be worth 145 billion US dollars.

Key Facts

UCAS Code: 139C
Institution Code: T80
Course Length:
3 years
Start Date: September

Tuition Fees for 2018/19:
£9000 (Home/EU students)
£11000 (Overseas students)
Scholarships and Bursaries

School of Sport, Health and Outdoor Education
Contact Name:
Andrew Thomas
Contact Email:
Language Choice:

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  • ‘Moving from Gibraltar for my education and swimming was a great experience’. ‘The course gave me the management based skills I need to become a professional within the sports industry’.

    Jordan GonzalezCommonwealth and FINA World Championship National Swimmer

  • The best thing about the course for me was probably the lecturers, they gave me good information and kept us posted about everything. Great all round and friends really. I am applying to the Navy next – fitness test in a few weeks. Summarise your experience in three words: Best Time Ever!

    Ashton Ball

    Ashton Ball

The general focus of this pathway is to provide a flexible programme of study which allows students to develop an expansive knowledge of sports management issues and concepts within the context of the wider sports industry environment and to produce graduates with the relevant skills and abilities to enable them to make an effective contribution in the private, public and voluntary sectors of the sports, health & fitness industry.

The programme will prepare students for future sports and recreation management careers. Early career skills and knowledge will be developed through studying skill acquisition, coaching and instructing processes whilst introducing key theories and issues affecting the sports and leisure industries. The programme will be progressive building on foundation modules students will develop their management skills and knowledge through applied and fieldwork based modules related to management from a sport perspective.

Sports Marketing, Professional and Elite Sports Management, Sports Events Management, Global Sports Environment, International Industrial Placement, Sports Policy and Strategy, Language and Intercultural Awareness. 

This course will attract individuals who wish to work within the sports management field from a global perspective. Students will gain an understanding of global influences in sport which would also include cultural and language challenges for elite sports players and global organizations.

The decision to hold the FIFA World Cup in two emerging sports markets (Russia in 2018 and Qatar in 2022) demonstrates the global growth and reach of sport. Add to this the enormous cost ($51b) of hosting the recent Winter Olympics (Sochi, 2014) and the commercialisation of Rio as a destination for global sport with the Football World Cup (2014) and the Summer Olympic Games (2016).

An International Industrial Placement will also allow students to experience the benefits of working overseas or for a global organisation in the sports and entertainment industry. Previous placement students have had the opportunity to experience work based learning in Europe, North America and many opportunities in the United Kingdom with professional sports teams and international sports providers.

The course will be assessed mostly via coursework in the form of assignments, debates, presentations, blogs and the gathering of an evidence based portfolio. Plus an element of practical assessment in the coaching and mentoring modules.  

96 UCAS Points.

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds.

To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

The global and internalized world of sport and entertainment is now a leading growth industry with sports franchises, private sector companies and professional sports teams driving the growth through increasing sponsorship, media revenue and a global fan base.

This growth is allowing new graduates to develop a career within the supporting stakeholder organizations that support this continued growth. Employment opportunities range from Administrators, Team Leaders, Managers, Directors, Sports Marketers, Customer Experience, Coaches, Instructors, Development Officers and Academy Managers. Some graduates will also further progress to postgraduate study or global teaching, mentoring or coaching opportunities.  

UK/EU Tuition Fees

Visit our UK/EU Tuition Fees section to find out more.

Overseas Tuition Fees

Visit our Overseas Fees section to find out more.

Bursaries and Scholarships

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit our Bursaries and Scholarships section.

£150 for kit for Sports Management students and education trip.

All students are encouraged to apply for membership of the North American Society for Sport Management (NASSM).