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Sports Management (BA, HND)

Apply VIA UCAS - Full Time

Tracksuit to boardroom

Our Sports Management programmes focus on the recent developments in the world of local, regional, and international sport and will provide you with a range of skills — Coaching, Instructing, Mentoring, Leadership and Management — so you may pursue a wide range of careers within the field.

Sport is likely to play a prominent role in developing a post-Covid recovery through the social impact of increased physical activity, improving the health of the nation, the athleisure boom, and the economic advantages of staging large sporting events.

These developments argue well for our graduates’ long-term employment prospects, from coaching and health interventions to leading projects and managing development teams. The Sports Management programme requires you to develop as an independent learner, so you have the maturity to collect information, analyse content and identify key recommendations for various stakeholders. These are fundamental characteristics for employment in the sector and are developed over the course of your studies.

We provide a variety of experiences that promote your ability to acquire, interpret, deliver, present, and reflect on your experiences.

100% of Sports Management students were satisfied with their course
National Student Survey 2022

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Speak Welsh? 40 credits of this course are available through the medium of Welsh.


Sports Management (BA)
UCAS Code: N871
Apply via UCAS

Sports Management (HND)
UCAS Code: 178N
Apply via UCAS

Applicants to full-time courses can apply through UCAS. Applicants to part-time courses can apply through the University.

Book an Open Day Request Information
Contact Name: Andrew Thomas

Tuition Fees 2023/24:
Home (Full-time): £9,000 per year
Overseas (Full-time): £13,500 per year

Why choose this course?

  1. The friendly approach of the University allows early identification of learning needs and support for skill enhancement. This includes respect for specialist needs. There is a learning support team who run regular workshops and tutorials in basic and advanced skill development. The close working relationships between tutors and students and students and their classmates allow a positive active learning environment.
  2. This programme offers an academically challenging, vocational experience which incorporates innovative teaching and assessment methods. Students will be expected to be active in managing their learning experience, to be creative and to take initiatives to develop themselves.
  3. The opportunity to study sports management in action is a rewarding intellectual experience which also provides a well-grounded base for future career development. The University’s international perspective and integration with employers and professional associations guarantee relevant and current content. The wide range of extracurricular activities both subject-related and social, further enhance the student experience.

How to apply

Applying as a UK student?

Full-time students applying to start in September should apply for this course through UCAS.

Part-time students should apply directly to the University.

Apply full time - UCAS

Applying as an EU or International student?

Full-time and Part-time EU or International students should apply directly to the University.

Apply Directly to the University

What you will learn

Course Overview

The general focus of this pathway is to provide a flexible programme of study which allows students to develop an expansive knowledge of sports management issues and concepts within the context of the wider sports industry environment and to produce graduates with the relevant skills and abilities to enable them to make an effective contribution in the private, public and voluntary sectors of the sports, health & fitness industry.

The programme will prepare students for future sports and recreation management careers. Early career skills and knowledge will be developed through studying skill acquisition, coaching and instructing processes whilst introducing key theories and issues affecting the sports and leisure industries. The programme will be progressive, building on foundation modules in which students will develop their management skills and knowledge through applied and fieldwork-based modules related to management from a sports perspective.

Module Topics

Year One - Level 4 (HNC, HND & BA)

  • Application of the Coaching Process (20 credits; compulsory)
  • Contemporary Challenges: Making a Difference (20 credits; compulsory; Graduate Attributes Framework module)
  • Fitness and Well-being Management (20 credits; compulsory)
  • Learning in the Digital Era (20 credits; compulsory; Graduate Attributes Framework module)
  • Sport, Physical Activity and Society (20 credits; compulsory)
  • Sporting Structures and Delivery (20 credits; compulsory).

Year Two - Level 5 (HND & BA)

  • Application of the Advanced Coaching and Mentoring Process (20 credits; compulsory)
  • Changemakers: Building your Personal Brand for Sustainable Employment (20 credits; compulsory; Graduate Attributes Framework module)
  • Changemakers: Creativity and Value Creation (20 credits; compulsory; Graduate Attributes Framework module)
  • Community Sports Planning and Delivery (20 credits; compulsory)
  • Managing the Professional and Elite Sports Environment (20 credits; compulsory)
  • Sports Infrastructure, Design and Operation (20 credits; compulsory).

Year Three - Level 6 (BA)

  • Independent Project (40 credits; compulsory; Graduate Attributes Framework module)
  • Managing and Leading Sport Organisations (20 credits; compulsory)
  • Sports Policy, Governance and Tactical Decision Making (20 credits; compulsory)
  • Strategic Sports Event Management (20 credits; compulsory)
  • The Sports Development Entrepreneur (20 credits; compulsory).

The assessment strategy will aim to support the balanced development of key industry competencies and knowledge. Assessments will also aim to support the development in managing ICT, communication, numeracy, problem-solving, interacting in teams, critical appraisal, self-management and leadership. Strategies will include a balance of assignments, fieldwork studies, practical assessments and where appropriate examinations.

Graduate Attributes Framework

This Framework aims to develop your professional skills and competence alongside your academic subject knowledge. You’ll study up to 40 credits per level throughout your programme from the Graduate Attributes Framework.

The Graduate Attribute modules are designed to enable you to develop, and evidence, a range of career-focused skills related to your subject area. These skills include digital competency, research and project management, as well as such personal competencies as communication, creativity, self-reflection, resilience and problem-solving. 

Sport, Health and Public Services: Swansea

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Sports Management | Tracksuit to Boardroom

Sports Management

Key Information

Entry Criteria
  • BA — 80 UCAS Points
  • HND — 32 UCAS points to include 60 points from A-level or equivalent

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

Career Opportunities

The global and internalized world of sport and entertainment is now a leading growth industry with sports franchises, private sector companies and professional sports teams driving the growth through increasing sponsorship, media revenue, and a global fan base. This growth is allowing new graduates to develop a career within the Sports Management Sector. We have also seen an explosion in physical activity within sporting facilities that is likely to increase with central and local government encouraging an active and healthy society that is active for life.

The programme boasts a high employability rate for graduating students who are in work within six months of completing the degree, including:

  • Community Sports Development
  • Coaching Management
  • National Sporting Organisations
  • Sports/Leisure Facilities Management
  • Professional Sport Teams
  • National Governing Bodies
  • School and Club Officers
  • Health & Fitness Management
  • Personal Training
  • Sports Media
  • Leisure Attractions
  • Team Management
  • Aquatic and Recreation Management
  • Administrators
  • Team Leaders
  • General Managers
  • Directors & Entrepreneurial Owners.
  • Sports Marketers
  • Customer Experience Agents
  • Ticketing Supervisors
  • Stadium Hospitality Managers
  • Operations Managers Facilities & Stewardship.
Additional Costs

£150 for kit for Sports Management students and the education trip. 

Student Quotes

Keiran Shreves

"Living in Swansea... I loved the sea and Gower, it’s so beautiful. The best thing about the course was the lecturers and the help they gave. I enjoyed the sport, business content and coaching football and rugby at the LC2. The whole experience at UWTSD was challenging, fun and enjoyable."

Catherine Thomas Stadium Ticketing and Customer Experience Manager at Liberty Stadium and Swansea

"Studying at UWTSD allowed me to develop my understanding of key management-based themes that I have now applied to a successful career within the industry."

Bursary / Scholarship Information

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit our Bursaries and Scholarships section.


Visit our Swansea Accommodation section to find out more.

Further Information

All subjects studied on the programme are relevant to the world of work, across specialist disciplines and sectors. The skills developed to achieve academic success are also those required by employers and for study at higher levels.

The flexibility of the programme allows students opportunities to specialise or to maintain their general studies to keep their options open depending on the trends in the job market.

The involvement of employers, visiting speakers and other organisations in the delivery of the programme gives opportunities to students to interact with external networks and see the relevance of their studies. Students also need to purchase a university kit for practical sessions.