BA Sports Management (Tracksuit to Boardroom)

  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management
  • BA Sports Management

92% of UWTSD’s Sports Management students were satisfied with their course – NSS 2017.

This programme prepares you for a career in sport and leisure industries.

Sport and leisure provision is becoming one of the key global industry sectors and is prominent in most countries both at community levels through to elite and professional sport.

Key Facts

UCAS Code: N871
Institution Code: T80
Course Length:
3 years full time
Start Date: September

Tuition Fees for 2018/19:
£9000 (Home/EU students)
£11000 (Overseas students)
Scholarships and Bursaries

School of Sport, Health and Outdoor Education
Contact Name:
Andrew Thomas
Contact Email:
Language Choice:

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The general focus of this pathway is to provide a flexible programme of study which allows students to develop an expansive knowledge of sports management issues and concepts within the context of the wider sports industry environment and to produce graduates with the relevant skills and abilities to enable them to make an effective contribution in the private, public and voluntary sectors of the sports, health & fitness industry.

The programme will prepare students for future sports and recreation management careers. Early career skills and knowledge will be developed through studying skill acquisition, coaching and instructing processes whilst introducing key theories and issues affecting the sports and leisure industries. The programme will be progressive building on foundation modules students will develop their management skills and knowledge through applied and fieldwork based modules related to management from a sport perspective.

Year 1

Provides an introduction to key issues and development of vital skills for sport and leisure industries, complemented by the study of core business disciplines in leadership and marketing. Students will work with an external organisation to see theory in action.

  • Sports Coaching
  • Introduction to Leisure Events Tourism & Sport
  • The Business of Sport
  • Health, Exercise and Society
  • Sports Marketing
  • Management & Leadership
  • Applied Professional & Personal Development
  • Health and Fitness

Year 2

This part of the programme has at its core an assessed internship ensuring that all students have the opportunity to develop skills and experience within an industry specific environment.

Modules are concerned with developing managerial and leadership skills for sports specific environments and facilities. The programme allows the sports management student a choice of options based on their career pathway.

  • Advanced Sports Coaching
  • Sports Mentoring
  • Elite and Professional Sport
  • Health & Fitness Management
  • Sports Facilities Management
  • Stadia Management (Liberty Stadium)
  • Managing Leisure Events Tourism & SportOrganisations
  • Internship – (Work Based Learning)

Year 3

Develops the themes of contemporary issues and theories within the sports industry including strategy, leadership and management, with the opportunity to choose options. Students will have the opportunity to develop managerial skills through project based learning and also study either a dissertation in a sports management topic or an organisational consultancy project in which they will simulate the management consultant’s role developing advice for an organisation.

  • Sports Development & Planning
  • Strategic Sports Management
  • Sports Events Management
  • Sports Industry Research Project
  • Sports Policy
  • Sports Entrepreneurship

The friendly approach of the University allows early identification of learning needs and support for skill enhancement. This includes respect for specialist needs. There is a learning support team who run regular workshops and tutorials in basic and advanced skill development. The close working relationships between tutors and students and students and their classmates allows a positive active learning environment.

This programme offers an academically challenging, vocational experience which incorporates innovative teaching and assessment methods. Students will be expected to be active in managing their learning experience, to be creative and to take initiatives to develop themselves.

The opportunity to study sport management in action is a rewarding intellectual experience which also provides a well-grounded base for future career development. The University’s international perspective and integration with employers and professional associations guarantee relevant and current content. The wide range of extracurricular activities both subject related and social, further enhance the student experience.

The assessment strategy will aim to support the balanced development of key industry competencies and knowledge. Assessments will also aim to support the development in managing ICT, communication, numeracy, problem solving, interacting in teams, critical appraisal, self-management and leadership. Strategies will include a balance of assignments, fieldwork studies, practical assessments and where appropriate examinations.

80 UCAS Points.

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

The programme boasts a high employability rate for graduating students who are in work within six months of completing the degree, including;

  • Community Sports Development
  • National Sporting Organisations
  • Sports/Leisure Facilities Management
  • Leisure Attractions
  • Profesisonal Sport Teams
  • National Governing Bodies
  • School and Club Officers
  • Health & Fitness Management
  • Sports Media
  • Other related industries (public services)

A significant number of graduates also progress to postgraduate studies.

UK/EU Tuition Fees

Visit our UK/EU Tuition Fees section to find out more.

Overseas Tuition Fees

Visit our Overseas Fees section to find out more.

Bursaries and Scholarships

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit our Bursaries and Scholarships section.

£150 for kit for Sports Management students and education trip.

There are opportunities to work towards specific industry technical qualifications in stadium stewarding and sports coaching and fitness (optional). Where the University is able these technical certificates are heavily subsidised but may incur some additional costs above standard student fees.

All subjects studied on the programme are relevant to the world of work, across specialist disciplines and sectors. The skills developed to achieve academic success are also those required by employers and for study at higher levels.

The flexibility of the programme allows students opportunities to specialise or to maintain their general studies to keep their options open depending on the trends in the job market.

The involvement of employers, visiting speakers and other organisations in the delivery of the programme gives opportunities to students to interact with external networks and see the relevance of their studies. Students also need to purchase a university kit for practical sessions.