Andrew Maund
Senior Lecturer
Background
Entrepreneur, Senior Executive and business mentor with the ability and experience of productively leading and developing individuals and teams successfully at the board level and across cultures in the Private, Public and Volunteer Sectors.
Certified Management Consultant and Senior Lecturer, qualified by experience and academically in Enterprise and Entrepreneurship, Leadership and Management. Specialising in Creativity in programme design and in the development of leaders and senior managers in Change Management, Multi-culture integration, Strategic Leadership, Strategic Planning, Emotional Intelligence, and Business Mentoring.
Role Model for Big Ideas Wales.
Business Mentor for the Kings Trust.
Specialist Subjects
- Business Development
- Entrepreneurship
- Leadership
- Emotional intelligence
- Youth Development
Professional and/or Research Experience
Andrew Maud’s business experience started when he discovered and sold Water Fleas called Daphnia to tropical fish shops in South Wales when he was nine years old. His professional business development continued until he sold his business group and retired form business to do research as a doctoral student at Cardiff University around the topic of gender leadership.
Qualifications
- MBA
- MSc
- PGDE DMS
- DipIM
- BA Hons
Languages Spoken
English
Professional Membership or Roles
Fellow of the Institute of Leadership
Fellow of the Chartered Management Institute
Fellow of the Royal Society of Arts
Member of the Institute of management consultants
Academic Teaching
Professional Publications
- Book editor:
- Maund, A. (2018) BA in Leadership & Management, Skills for the Workplace. Final Year, Sage Publications
- Maund, A. (2018) BA in Leadership & Management, Skills for the Workplace. Year 1, Sage Publications
- Maund. A. et.al. (2018) Certificate in Higher Education Skills for the Workplace. Sage Publications
Additional Information
The Mind Behind Community Empowerment and Innovation: Unveiling Andrew Maund's Inspirational Journey
In this second edition of our early 2024 Felicity 'mind behind' interviews, we engage with Andrew Maund, a dynamic figure whose contributions to entrepreneurship, education, and community development embody the spirit of the Sustainable Development Goals.
From launching a themed American diner in Wales to buying and developing an Afro-Caribbean hairdressing training centre in vibrant Brixton, his ventures have spanned diverse industries and include community-centric businesses.
Andrew's extensive involvement in educational programmes and youth work further underscores his dedication to nurturing future leaders and fostering peace and justice.
Reflecting on his journey, he articulates a profound connection between his life's work and the ideals of SDG 16. His approach often involves direct engagement with the community and understanding cultural nuances.
A Diverse Journey in Entrepreneurship and Community Engagement
Andrew, can you tell us about your early experiences in entrepreneurship and how they shaped your career path?
Reflecting on my early experiences in entrepreneurship, my journey began with a unique venture in the tropical fish trade. This wasn't just a business for me but a deep dive into the world of tropical fish, which was sparked by my intrigue in live Daphnia, or water fleas, which are perceived as the equivalent of Cavier, for a tropical fish diet. I took a proactive approach, supplying Daphnia to local tropical fish shops, which taught me the fundamentals of business - negotiation, understanding market demand, and customer engagement. More than just increasing my pocket money, this early venture instilled in me core entrepreneurial skills and ignited a passion for creating something unique. These formative experiences were instrumental in developing my resilience, adaptability, and appreciation for cultural nuances within communities.
Community Engagement: Building Bridges through Business in Brixton
Your Afro-Caribbean hairdressing venture in Brixton was quite unique. How did this contribute to community development and what were your key takeaways?
The Afro-Caribbean hairdressing venture in Brixton was a foundational experience for me. It transcended being just a business; it was a vital cultural hub in the community. This venture, born from recognising a gap in culturally appropriate hairdressing services, was about more than that. In Brixton, it wasn’t just about hairdressing; it was about creating a community space, a place where everyone felt like they belonged, I recall. We created a space where different cultures were celebrated, not just acknowledged. This experience taught me the power of social entrepreneurship and the importance of fostering community ties, understanding cultural identities, and building a sense of pride and belonging. Engaging directly with the community and understanding their unique needs was key to our success and promoting inclusivity and social justice.
Educational Involvement: Fostering Youth Development and Leadership
Could you share on your experiences with working with young people, and the impact you believe these initiatives have?
Working with young people has always been a passion of mine, deeply rooted in my experience with the Air Cadets. Joining at 13, I quickly discovered my love for teaching and leadership. Teaching and mentoring young people, watching them grow and develop, has been one of the most rewarding aspects of my career. This early involvement not only shaped my leadership skills but also instilled values of equality, openness, and respect. My commitment to youth work has been unwavering, and I've carried these lessons into all my educational endeavours. My transition into lecturing work began during my consultancy work at Lampeter University. While initially, my role was focused on helping the university become a centre for the Institute of Leadership and Management (ILM), it eventually evolved into a more active involvement in developing the 'Skills for the Workplace' programme. This shift marked the beginning of my academic journey. The experience of designing and delivering educational materials for the Graduate Academy was incredibly fulfilling. It allowed me to bridge the gap between the academic world and the real world of work. I realised the potential for imparting practical knowledge and leadership skills to students, combining my entrepreneurial background with academic teaching. Through various programmes, I've focused on developing leadership skills in youth, guiding them to become positive agents of change in their communities.
Contribution to Global Goals
Andrew, how do you see your work and experiences contributing to the themes of peace, justice, and strong institutions as emphasized in SDG 16?
My journey across various roles – from running businesses to engaging in education and consultancy – has always centred on fostering these principles. Creating environments where respect and engagement are paramount has been key to sustaining peace and justice. My focus on emotional intelligence, particularly in educational settings, has highlighted its importance in navigating social justice challenges. As a 'Big Idea’s Wales Enterprise Champion, I've emphasised the role of enterprise in achieving social impact, reinforcing that everyone can contribute to building strong, inclusive institutions aligned with SDG 16. My work has always been underpinned by a desire to make a real difference, to contribute to a more equitable and just society. I often reflect on this commitment.
Future Aspirations: A Vision for Lasting Change and Influence
Looking towards the future, what are your aspirations in continuing to influence society positively?
I would say my aspirations are twofold: deepening my impact in justice, peace, and institution-building and continuing my influential role as a lecturer. My consultancy, particularly in strategic planning for SMEs, will stay a cornerstone of my work. Simultaneously, as a lecturer, I aim to inspire and shape future leaders, integrating my experiences into my teaching. This dual approach of practical consultancy and educational influence is designed to create a ripple effect of positive change, contributing to a broader vision aligned with the Sustainable Development Goals and Social Enterprise.
Thank you, Andrew, for taking time out to share some of your journey. Your commitment to entrepreneurship and community development, underpinned by a deep connection to the Sustainable Development Goals, is clear, melding education with real-world challenges, fostering a culture of innovation and leadership among youth. Thank you also for your efforts in nurturing the next generation of changemakers who aspire to make meaningful contributions to society.
Bio: Andrew Maund is a Senior Lecturer at the University of Wales Trinity Saint David, with over a decade of experience since March 2012. He also holds a long-standing role as a Senior Consultant at Challengers since April 1987, focusing on leadership development and performance management. Andrew's commitment to youth development is evident from his role as Regional Chairman at the Royal Air Force Air Cadets, where he supported young people's welfare and development. Additionally, his expertise in leadership and management extends to his work as a consultant and external verifier for ILM, ensuring quality assurance of ILM-approved centres. His diverse roles demonstrate a profound commitment to education, leadership, and community development.
In this second edition of our early 2024 Felicity 'mind behind' interviews, we engage with Andrew Maund, a dynamic figure whose contributions to entrepreneurship, education, and community development embody the spirit of the Sustainable Development Goals.
From launching a themed American diner in Wales to buying and developing an Afro-Caribbean hairdressing training centre in vibrant Brixton, his ventures have spanned diverse industries and include community-centric businesses.
Andrew's extensive involvement in educational programmes and youth work further underscores his dedication to nurturing future leaders and fostering peace and justice.
Reflecting on his journey, he articulates a profound connection between his life's work and the ideals of SDG 16. His approach often involves direct engagement with the community and understanding cultural nuances.
A Diverse Journey in Entrepreneurship and Community Engagement
Andrew, can you tell us about your early experiences in entrepreneurship and how they shaped your career path?
Reflecting on my early experiences in entrepreneurship, my journey began with a unique venture in the tropical fish trade. This wasn't just a business for me but a deep dive into the world of tropical fish, which was sparked by my intrigue in live Daphnia, or water fleas, which are perceived as the equivalent of Cavier, for a tropical fish diet. I took a proactive approach, supplying Daphnia to local tropical fish shops, which taught me the fundamentals of business - negotiation, understanding market demand, and customer engagement. More than just increasing my pocket money, this early venture instilled in me core entrepreneurial skills and ignited a passion for creating something unique. These formative experiences were instrumental in developing my resilience, adaptability, and appreciation for cultural nuances within communities.
Community Engagement: Building Bridges through Business in Brixton
Your Afro-Caribbean hairdressing venture in Brixton was quite unique. How did this contribute to community development and what were your key takeaways?
The Afro-Caribbean hairdressing venture in Brixton was a foundational experience for me. It transcended being just a business; it was a vital cultural hub in the community. This venture, born from recognising a gap in culturally appropriate hairdressing services, was about more than that. In Brixton, it wasn’t just about hairdressing; it was about creating a community space, a place where everyone felt like they belonged, I recall. We created a space where different cultures were celebrated, not just acknowledged. This experience taught me the power of social entrepreneurship and the importance of fostering community ties, understanding cultural identities, and building a sense of pride and belonging. Engaging directly with the community and understanding their unique needs was key to our success and promoting inclusivity and social justice.
Educational Involvement: Fostering Youth Development and Leadership
Could you share on your experiences with working with young people, and the impact you believe these initiatives have?
Working with young people has always been a passion of mine, deeply rooted in my experience with the Air Cadets. Joining at 13, I quickly discovered my love for teaching and leadership. Teaching and mentoring young people, watching them grow and develop, has been one of the most rewarding aspects of my career. This early involvement not only shaped my leadership skills but also instilled values of equality, openness, and respect. My commitment to youth work has been unwavering, and I've carried these lessons into all my educational endeavours. My transition into lecturing work began during my consultancy work at Lampeter University. While initially, my role was focused on helping the university become a centre for the Institute of Leadership and Management (ILM), it eventually evolved into a more active involvement in developing the 'Skills for the Workplace' programme. This shift marked the beginning of my academic journey. The experience of designing and delivering educational materials for the Graduate Academy was incredibly fulfilling. It allowed me to bridge the gap between the academic world and the real world of work. I realised the potential for imparting practical knowledge and leadership skills to students, combining my entrepreneurial background with academic teaching. Through various programmes, I've focused on developing leadership skills in youth, guiding them to become positive agents of change in their communities.
Contribution to Global Goals
Andrew, how do you see your work and experiences contributing to the themes of peace, justice, and strong institutions as emphasized in SDG 16?
My journey across various roles – from running businesses to engaging in education and consultancy – has always centred on fostering these principles. Creating environments where respect and engagement are paramount has been key to sustaining peace and justice. My focus on emotional intelligence, particularly in educational settings, has highlighted its importance in navigating social justice challenges. As a 'Big Idea’s Wales Enterprise Champion, I've emphasised the role of enterprise in achieving social impact, reinforcing that everyone can contribute to building strong, inclusive institutions aligned with SDG 16. My work has always been underpinned by a desire to make a real difference, to contribute to a more equitable and just society. I often reflect on this commitment.
Future Aspirations: A Vision for Lasting Change and Influence
Looking towards the future, what are your aspirations in continuing to influence society positively?
I would say my aspirations are twofold: deepening my impact in justice, peace, and institution-building and continuing my influential role as a lecturer. My consultancy, particularly in strategic planning for SMEs, will stay a cornerstone of my work. Simultaneously, as a lecturer, I aim to inspire and shape future leaders, integrating my experiences into my teaching. This dual approach of practical consultancy and educational influence is designed to create a ripple effect of positive change, contributing to a broader vision aligned with the Sustainable Development Goals and Social Enterprise.
Thank you, Andrew, for taking time out to share some of your journey. Your commitment to entrepreneurship and community development, underpinned by a deep connection to the Sustainable Development Goals, is clear, melding education with real-world challenges, fostering a culture of innovation and leadership among youth. Thank you also for your efforts in nurturing the next generation of changemakers who aspire to make meaningful contributions to society.
Bio: Andrew Maund is a Senior Lecturer at the University of Wales Trinity Saint David, with over a decade of experience since March 2012. He also holds a long-standing role as a Senior Consultant at Challengers since April 1987, focusing on leadership development and performance management. Andrew's commitment to youth development is evident from his role as Regional Chairman at the Royal Air Force Air Cadets, where he supported young people's welfare and development. Additionally, his expertise in leadership and management extends to his work as a consultant and external verifier for ILM, ensuring quality assurance of ILM-approved centres. His diverse roles demonstrate a profound commitment to education, leadership, and community development.
Available to Supervise Doctoral Students
No