Jacqui Jones
Senior Lecturer
Background
Jacqui has 40 years professional & academic experience in Travel, Tourism, Hospitality & Events Management. With extensive global networks she has developed the international placement & field trip programs for Tourism & Events at UWTSD.
Prior to entering academia Jacqui worked overseas in Travel & Tourism, & in Events. She still undertakes professional consultancy work & presents at Conferences.
Jacqui has taken two sabbaticals - working for 2 years as UK Director of Challenger Sports managing recruitment, events and international travel, & 2 years developing and delivering the training and guest service strategy for the opening of the £71m Bluestone Resort.
In 2025 Jacqui led the successful bid for UWTSD to be recognised as an Institute of Travel & Tourism Centre of Excellence. She is a member of the Education & Training Committee, Institute of Hospitality Cymru Regional Board, ABTA Coordinator, Academic Ambassador for Meet in Wales, & Expert Travel Advisor for BBC X-Ray.
Specialist Subjects
- International Placements and Graduate Internships
- International Field Study Experiences
- International Travel Operations
- Global Sports Events Management
- Global Destinations Management and Marketing
- Crisis Management
- Attraction and Operations Management
- Hospitality and Guest Service Management
Professional and/or Research Experience
Managing the Tourism and Events portfolio and Placements Jacqui has strong global industry links with Aspen, Disney, Ritz Carlton, Royal Caribbean, & Yummy Jobs helping graduates secure high flying careers.
Jacqui has developed international learning experiences organising over 25 student trips to Colorado, Florida, Vancouver, Malaysia, Qatar, Egypt, Spain, France, & Switzerland.
Since 2010 Jacqui has developed Events education at UWTSD including students organising conferences at the Senedd, a race day at Ffos Las, ITT Future You Wales, & delivering Swansea Arena House Party.
Jacqui secured UWTSD's partnership with ABTA in 2016 , Institute of Hospitality in 2018, & Institute of Travel & Tourism in 2022.
Jacqui uses Immersive learning technology for students to experience managing virtual crisis scenarios & develop their Attraction Management skills. She also secured GWR grant funding for students to research & design sustainable & inclusive "All Aboard" travel projects.
Jacqui has developed international learning experiences organising over 25 student trips to Colorado, Florida, Vancouver, Malaysia, Qatar, Egypt, Spain, France, & Switzerland.
Since 2010 Jacqui has developed Events education at UWTSD including students organising conferences at the Senedd, a race day at Ffos Las, ITT Future You Wales, & delivering Swansea Arena House Party.
Jacqui secured UWTSD's partnership with ABTA in 2016 , Institute of Hospitality in 2018, & Institute of Travel & Tourism in 2022.
Jacqui uses Immersive learning technology for students to experience managing virtual crisis scenarios & develop their Attraction Management skills. She also secured GWR grant funding for students to research & design sustainable & inclusive "All Aboard" travel projects.
Qualifications
- MA Sport and Leisure Management Cardiff Metropolitan University
- BA (Hons) Social Science (Politics) University of West of England
Languages Spoken
English
Professional Membership or Roles
Member of Institute of Hospitality (Cymru Regional Board - Membership Lead)
Member of Institute of Travel & Tourism (Education & Training Committee)
ABTA University Membership Co-ordinator
Academic Teaching
External Recognition or Rewards
HEA Senior Fellow
2025 Nexus Employability and Real-Life Learning Award
2025, 2024 & 2022 Finalists for Best Education Programme & Talent Development Team of the Year - Institute of Hospitality Global Awards
2024 Best Events Course (Events & International Festivals Management) - National Events Award
2024 Best Student Event (Swansea House Party Hosted by UWTSD Events Students) - National Events Awards
2024 Finalists Best Event Partnership and Best Regional Event Awards
2023 Best Student Event (ITT Future You Wales) at National Events Awards
2022 Personally Nominated & Finalist for Outstanding Contribution to the Hospitality Industry at the Institute of Hospitality Awards
2022 Finalists for the Best Education Partnership at Springboard Excellence Awards
2020 Winners of the World Travel Market Responsible Tourism Award & Announced as The Ones to Watch
2025 Nexus Employability and Real-Life Learning Award
2025, 2024 & 2022 Finalists for Best Education Programme & Talent Development Team of the Year - Institute of Hospitality Global Awards
2024 Best Events Course (Events & International Festivals Management) - National Events Award
2024 Best Student Event (Swansea House Party Hosted by UWTSD Events Students) - National Events Awards
2024 Finalists Best Event Partnership and Best Regional Event Awards
2023 Best Student Event (ITT Future You Wales) at National Events Awards
2022 Personally Nominated & Finalist for Outstanding Contribution to the Hospitality Industry at the Institute of Hospitality Awards
2022 Finalists for the Best Education Partnership at Springboard Excellence Awards
2020 Winners of the World Travel Market Responsible Tourism Award & Announced as The Ones to Watch
Professional Publications
- Jones, J. (2025) Empowering the next generation of Tourism Leaders. Business News Wales / Tourism & Hospitality Wales
- Jones, J. (2014) Be My Guest. Lessons from Guest Service Empowerment within the Global Tourism & Events Industry. South Wales Business Review
- Jones, J. (2013) Benefits of International Placements for the Welsh Economy. South Wales Business Review
- Jones, J.. (2012) Learning for Work, A Global Tourism & Events Case Study – Graduates for our Future Enhancement Theme. HEA Publication
- Jones, J. (2012) Learning in Work Tourism & Events Placement Case Study. Graduates for our Future Enhancement Theme. HEA Publication
- Jones, J. (2012) Employability in Tourism & Events Case Study. Graduates for our Future Enhancement Theme. HEA Publication
- Jones, J. (2012) Internationalisation Case Study. Graduates for our Future Enhancement Theme, HEA Publication
- Jones, J. (2011) Graduate Employability in Tourism, Events and Sport. LTSN Link Publication
- Jones, J. (2011) Industry links in Tourism, Sport and Events. LTSN Link Publication
- Jones, J. (2010) Work Based Learning and Placement Development in Tourism, Sport and Events. LTSN Link Publication
- Griffiths, B. and Jones, J (1994) St Davids Tourism Standards Strategy. PBI Publication
- Jones, J. (1992) User Survey Bridgend Recreation Centre. Ogwr BC Publication
Available to Supervise Doctoral Students
No